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Conrad London St. James Announces Plans to Create a New Destination for Food and Drink in Central London

LONDON - At the heart of one of London’s most symbolic boroughs, Conrad London St. James will be taking centre stage with the opening of four new food and drinks concepts in Westminster. The hotel, set in Constitutional London and a stone’s throw from London’s most-visited landmarks including Buckingham Palace, Westminster Abbey and the London Eye, is investing £1.75 million in creating exceptional and pioneering eating and drinking concepts. Designed to provide a true British experience, and with the area’s community and global travelers in mind, the hotel will launch a new signature restaurant; a contemporary take on the traditional London pub; an afternoon tea lounge, and the addition of the hotel’s first cocktail bar. Significantly, Michelin-starred chef Sally Abé has been appointed as Consultant Chef.

The hotel has appointed leading designers Wilson Associates to create stunning interiors to bring to life a very London pub; a glamorous new restaurant inspired by pioneering women; a seasonally-influenced and elegant cocktail bar; discreet private dining, and an afternoon tea lounge.

Beverly Payne, General Manager of Conrad London St. James, said: ““We have an iconic location and we are expanding our concepts to equally offer delicious food. We are so excited to welcome Sally who has already had a considerable impact on the London dining scene and focuses on creating exquisite dishes using the best of British produce.

“Working alongside Sally over the past few months has shown us what a remarkable talent she is, and in spite of all of the trading challenges we’re dealing with, we are absolutely confident that we have everything lined up to make a real mark on the London dining scene. Our new concepts will provide the ideal settings for Sally to demonstrate her versatility and to continue to champion and empower women in hospitality.”

Sally Abé said: “This is the opportunity I’ve been looking for. The partnership with Conrad London St James gives me a chance to fulfil my ambitions to create dishes and menus that show every aspect of my passion for seasonal British food.” 

The first new refurbished concept, the Blue Boar Pub, is set to open this December and will be reflecting a modern take on a classic London Pub. Refined and upheld through all aspects of the dining experience, the menu will feature great wines, craft beers and premium and local gins. The other concepts are scheduled to open in spring 2021. 

Sally Abé is currently Head Chef at the Michelin-starred Harwood Arms in London’s Fulham, she was named ‘Chef to Watch’ in the National Restaurant Awards 2019, and Chef of the Year in the Estrella Damm Top 50 Gastropubs 2020. 

Conrad London St James
22-28 Broadway, Westminster, London SW1H 0BH
T: 020 3301 8080
I: @conradlondonsj F:@ConradLondonSJ T:@ConradLondonSJ

For more information and to stay up to date about the new F&B concepts, please visit:
I: @blueboarlondon F: @blueboarbar T: @blueboarlondon

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About Conrad Hotels & Resorts

Spanning five continents with a benchmark of nearly 50 properties, creates a seamless connection between bold design, impactful experiences and curated contemporary art to inspire the conscientious traveler. Conrad is a place where guests are empowered to explore through intuitive service and experiences that authentically connect them with local culture. In addition to its award-winning hotel offerings, the brand also features an expanding residential portfolio combining sophisticated design, best-in-class amenities and purposeful service in sought-after destinations. Experience Conrad Hotels & Resorts by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Conrad Hotels & Resorts at, and follow the brand on Facebook, Instagram and Twitter.