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Morocco Sets the Stage for Canopy by Hilton’s North African Debut

Canopy by Hilton Casablanca part of the Metropolitan development in the district of Les Arènes

CASABLANCA, Morocco - Hilton (NYSE:HLT) has signed a management agreement with an investment vehicle managed by Yamed Capital, one of Morocco’s leading real estate groups, to open a hotel under its lifestyle Canopy by Hilton brand. Plans for the 158-guestroom Canopy by Hilton Casablanca Les Arènes were unveiled live on yesterday’s grand premiere of Metropolitan Casablanca, a live online TV show about the vibrant, multi-faceted, avant-garde Casablanca – which featured an appearance by Jochem-Jan Sleiffer, president, MEA&T, Hilton. 

Located in the so-called “golden triangle” of Casablanca, Morocco’s largest city, Canopy by Hilton will be part of ‘Metropolitan’, a brand-new mixed-use residential, retail and hotel project under development. Forming a central part of this development, Canopy by Hilton Casablanca Les Arènes will house three food and beverage outlets, four meeting rooms and one large function room, in addition to a gym, a spa and an outdoor pool. The hotel is expected to start welcoming guests by 2024 and is the brand’s first property in Morocco and North Africa. 

“Casablanca is Morocco’s financial and business capital, located at the heart of the country’s intercity road network. As such, choosing it to unveil Canopy by Hilton comes as an important step in Hilton’s plan to expand in Morocco,” said Carlos Khneisser, vice president of Development, Middle East and Africa, Hilton. “I am delighted that we have reached this agreement with Yamed Capital, a market leader in the real estate sector, to bring a brand-new hotel to the heart of the Metropolitan project in Les Arènes, Casablanca.” 

Dating back to the early 20th century, Les Arènes was the city’s cultural hub where famous Moroccan and international artists such as Johnny Hallyday, Ray Charles, Fayrouz and Dalida gathered to display their art, and popular events took place. Nowadays, the neighborhood houses Casablanca’s finest dining and fashionable shopping options, making it a prime destination where history meets modernity. 

Canopy by Hilton Casablanca Les Arènes is set to be a true reflection of the surrounding neighbourhood. Offering local delicacies in the café, all the way to the amenities that make it a home away from home, the modern hotel will embody the historical spirit and artistic flair of Les Arènes. 

“Yamed is proud to be welcoming the first Canopy by Hilton hotel in North Africa, within an emblematic mixed-use development program in the heart of Casablanca. We have been working over the past months with a team of world-class professionals (including Jean-Philippe Nuel and TP Bennett) in order to conceive a unique lifestyle destination”, said Karim Beqqali, Founder and CEO of Yamed Capital. “Our ambition is to establish Metropolitan as a new urban landmark in Casablanca and a crossroad for travelers, professionals and families, both local and international. We believe that the Canopy by Hilton brand will fit perfectly within this spirit”. 

Canopy by Hilton was launched in 2014 to appeal to travellers seeking locally inspired stays and wishing to immerse themselves in the culture and history of local neighborhoods. There are 13 Canopy hotels open around the globe and more than 41 under development across 14 countries and territories. Aiming to guarantee travelers unique and authentic experiences, Canopy by Hilton was first introduced in the Middle East and Africa region in late 2019, with the opening of Canopy by Hilton Dubai Al Seef.

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About Yamed Capital 

Yamed Capital is a leading independent, multidisciplinary and integrated group of real estate services and investments in Morocco, across four main business lines: 

  1. Investment Management: for real estate investments, assets and projects (with co-investment capabilities from the Group) through a wide range of products and teams:
    • Sourcing and Acquisitions
    • Clubs Deals
    • Separate Accounts
    • Management of OPCI (local REITs, managed through NEMA Capital, a regulated subsidiary held under a 50/50 joint venture with Société Générale Group)
    • Investment funds: for both institutional or private clients, with two funds active in Education Real Estate and Hospitality
  2. Property Development: through two residential brands: Yamed Promotion (high-end) and Yamelki (social housing)
  3. Construction: Architecture & Design, Turnkey Development, Project Management
  4. Advisory & Transaction: Brokerage (residential and commercial assets), Capital Markets, Client Care Center (Yamed Stores and After-Sales Service). 

Established in 2013, Yamed Capital has ca. 80 employees, 600,000 square meters of assets delivered or under development and a volume of over 550 million Euros of Assets Under Management.

For more information, visit

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 23 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.  

About Canopy by Hilton

Canopy by Hilton delivers elevated, boutique hotel experiences that immerse guests in the best of the locale. Inviting, sophisticated design, bespoke food & beverage and crafted touchpoints deliver a locally inspired, high-end and welcoming stay. The Canopy portfolio includes more than 40 open properties around the globe with 40 under development across 18 countries and territories. Experience Canopy by Hilton by booking at or through the industry-leading Hilton Honors appHilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Canopy by Hilton at, and follow the brand on Facebook, Instagram, Twitter and Pinterest.