Double the Brand, Double the Reasons to Stay: The Rise of Dual‑Brand Hotels

One hotel. One big sign above the door letting you know which brand it belongs to. That was the status quo for hotels – at least, until the early 2000s, when dual-brand hotels first arrived on the scene.

In recent years, dual-brand projects within Hilton have become more prevalent, thanks to their ability to serve a variety of stay occasions, giving guests more options for room types that meet their unique needs. For a big family trip, made of parents with children as well as younger couples and singles, or a work trip where a colleague needs to stay in town an extra week or two, a wide range of room types mean all can be under the same roof, even if they aren’t under the same Hilton brand.

Dual-brand properties offer owners unique solutions to save on operational costs and the flexibility to meet different sources of demand. They create opportunities to capture different stay occasions, which in turn, deliver enhanced benefits to guests.

Their flexibility has driven their increased popularity, with Hilton now operating more than 125 dual-brand properties globally. As of the end of 2024, dual-brand Hilton locations would be the company’s 8^th largest global brand if operated standalone.

Popular Hilton brand pairings globally include:

“Dual-brand hotels have existed for decades but in recent years, the potential for giving guests a more flexible stay experience has grown,” said Andrew Harp, brand leader, Tru by Hilton. “It’s not just a mixture of room types, as guests can take advantage of a wider range of amenities, such as shared fitness centers, pools, and food and beverage options that highlight the best of each brand. This model also benefits a range of locations – high density markets, including Raleigh, Nashville, Montreal, and smaller cities with more targeted demand generators, such as Lumberton, North Carolina and Kearney, Nebraska.”

Beyond the existing portfolio, dual-brand properties are expected to continue to grow, with more than 100 dual-brand Hilton properties currently under development.

“Dual-brand hotels are a key example of how we are able to flex our brands to meet owner demand, ensuring we are the partner of choice when developing a hotel,” said Matt Wehling, senior vice president, development, US & Canada, Hilton. “With more than 100 locations currently under development, the majority of which are located in the United States, we’re partnering with owners across the country to deliver creative solutions that address unique market demands and create more opportunities for guests to experience Hilton’s brands.”

Typically, a single hotel or brand will occupy a property, with amenities, operations and back of house functions used by the hotel. The majority of Hilton’s portfolio operates this way.

In cases where owners see multiple demand sources, a dual-brand hotel may be a smart investment choice, diversifying revenue sources while also reducing operational costs. For example, a hotel owner might be building a hotel somewhere with a mix of business travel demand that could be best served by an extended stay brand, alongside value-minded family leisure demand that would stay in a focused service brand, particularly one that includes free breakfast as standard. In cases like these, the hotel owner can meet both those guest needs with one property.

Dual-brand properties have trended towards a blended structure over the years, combining more spaces and delivering a truly unique guest experience. In the last five years, Hilton has opened an average of 13 dual-brand hotels each year, doubling the size of its dual-brand portfolio.

Recent Dual-Brand Properties

Tru by Hilton Phoenix Midtown X Home2 Suites by Hilton Phoenix Midtown

With more than 40 dual-brand properties under development for Tru and Home2, owners can take advantage of a bespoke prototype for this combination. The recently opened Home2 Suites by Hilton Phoenix Midtown and Tru by Hilton Phoenix Midtown leveraged this prototype, adapting it to meeting the requirements of this unique site, providing guests and their pets a stay experience rooted in value and comfort, where guests can enjoy the signature services each brand is known for, including Tru’s pancakes and Home2’s new build your own breakfast sandwiches.

Tru by Hilton Lumberton X Home2 Suites by Hilton Lumberton

This dual-brand hotel opened in 2025 as one of the largest hotels in Lumberton, showing the dual-brand prototype’s ability to adapt to smaller cities. Leisure and business guests feel the comforts of home while immersing themselves in the local Lumberton community. Guests at Tru by Hilton Lumberton and Home2 Suites by Hilton Lumberton can enjoy complimentary breakfast in the shared communal space and relax at the outdoor patio and fire pits.

Tempo by Hilton Raleigh Downtown X Homewood Suites by Hilton Raleigh Downtown

Opened earlier this year, this dual-brand hotel is the first under these two Hilton brands. The contemporary dual-brand property offers curated spaces and thoughtful amenities tailored to business and leisure travelers. As a convergence of upscale comfort and convenience, the property offers flexible meeting and event spaces and elevated property amenities to help all guests maintain their fitness routine at the state-of-the-art fitness center and enjoy delicious bites at the property’s contemporary rooftop bar and restaurant, Urban Oak.

Hampton by Hilton Austin East Side 5th Street  X Home2 Suites by Hilton Austin East Side 5th Street

Experience the best of Austin at the dual-brand Hampton by Hilton and Home2 Suites by Hilton Austin East Side 5th Street hotel. Located near popular attractions and just a short distance from downtown Austin's vibrant shopping, dining, and nightlife, this pet-friendly hotel offers a range of amenities for business and leisure travelers. Whether traveling for a short trip or an extended stay, guests can start their day with a complimentary breakfast featuring signature dishes from both brands, before taking advantage of the hotels’ pool and fitness center.

Hilton Garden Inn Nashville West End Avenue X Home2 Suites by Hilton Nashville West End Avenue

This dual-brand hotel offers a blend of upscale accommodations and extended-stay comforts. Located in Midtown Nashville, the pet-friendly hotel features modern amenities such as a rooftop pool, fitness center, and on-site dining at the Garden Grille & Bar. Guests can enjoy easy access to popular attractions like Centennial Park, Vanderbilt University, and the lively Broadway district, making it an ideal choice for both business and leisure travelers.