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DoubleTree by Hilton Announces Moroccan Debut in Agadir

Hilton and Marina Agadir Signing
Upscale hotel expected to open in summer 2023 as part of Marina Agadir

MOROCCO – Hilton (NYSE: HLT) announced today the signing of an agreement with Marina Agadir to open DoubleTree by Hilton Marina Agadir Hotel & Residences - marking Hilton’s entry to the city of Agadir, as well as the introduction of the DoubleTree by Hilton brand to Morocco.

During a recent visit to Morocco, Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton, said, “Hilton's hospitality has a wonderful legacy in Morocco, and we are proud to be growing our portfolio here with nine hotels trading or under development. The Moroccan debut of DoubleTree by Hilton in Agadir demonstrates the potential for branded hotels in destinations across the country – as we partner with investors to expand our portfolio and international visitor arrivals continue to increase.”

Located as part of Marina Agadir project and overlooking the Atlantic Ocean, DoubleTree by Hilton Marina Agadir Hotel & Residences will offer direct access to the beach and will feature 228 guest rooms, suites, and serviced apartments. In the immediate vicinity of the hotel, in the marina area, are shops, restaurants, and cafes. The hotel is also close to the historical site of Oufella Ruins, where cultural explorers can get a glimpse of the city’s rich heritage.

Zaid Ali, chairman of Marina Agadir, said, “As tourism continues to develop in Morocco, we are proud to partner with Hilton to open a DoubleTree by Hilton hotel in Agadir. The hotel is in a prime location in Marina Agadir and will enhance the overall visitor experience with the world-renowned DoubleTree by Hilton brand, as well as great dining, events and leisure facilities.”

DoubleTree by Hilton Marina Agadir Hotel & Residences will feature an all-day dining restaurant with outdoor terrace, grab and go outlet, and four lounges / bars – including at the pool and beach area. The hotel will offer meeting space across four meeting rooms – as well as a fitness centre, kids club and full-service spa.

Shawn McAteer, global head, DoubleTree by Hilton, said, “It is a delight to see DoubleTree by Hilton meet Moroccan hospitality as we sign our first hotel in Morocco. For more than 50 years, DoubleTree by Hilton has been renowned for delivering a warm welcome to guests around the world and we look forward to extending that welcome to even more business and leisure travelers with this new property in Marina Agadir.”

DoubleTree by Hilton Marina Agadir Hotel & Residences will be located 27 kilometres from Agadir Al Massira Airport (AGA) and approximately 10 kilometres from the popular coastal destination of Taghazout.

Hilton currently operates four hotels in Morocco: Hilton Tanger City Center Hotel & Residences, Hilton Tangier Al Houara Resort & Spa, Hilton Garden Inn Tanger City Centre and Hilton Garden Inn Casablanca Sud which opened in April 2022. With five hotels under development in locations across the country, Hilton expects to open Conrad Rabat Arzana and Hilton Taghazout Bay later in 2022.

Media Contact

Salma MoneebHilton – EMEAsalma.moneeb@hilton.com+201 2 111 3737

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising nearly 6,900 properties and nearly 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 133 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook,  Twitter,  LinkedIn,  Instagram and YouTube.


About DoubleTree by Hilton

DoubleTree by Hilton is a fast-growing, global portfolio of more than 635 hotels with more than 144,700 rooms across 51 countries and territories. For more than 50 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travelers around the world, from welcoming guests with its signature warm DoubleTree chocolate chip cookie, to serving the local community. DoubleTree by Hilton offers contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings and meetings and events spaces. Experience a positive stay at DoubleTree by Hilton by booking at doubletree.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about DoubleTree by Hilton at stories.hilton.com/doubletree, and follow the brand on Facebook, Twitter and Instagram.


About Hilton Corporate

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising nearly 6,900 properties and nearly 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 133 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook,  Twitter,  LinkedIn,  Instagram and YouTube.