SOEST, Netherlands - After 16 months of full renovation of the Hilton Royal Parc Soestduinen, the hotel has now opened its doors as DoubleTree by Hilton Royal Parc Soestduinen. Together with the owners, a conscious choice was made to rebrand the hotel.
After the introduction of the DoubleTree by Hilton brand to the European market in 2007, it became apparent that the values of the DoubleTree brand would be a great match with the hotel. The warm signature chocolate chip cookie that all guests receive upon check-in demonstrates DoubleTree by Hilton’s values of warmth, friendliness and personal service for its guests.
Frederieke Boomsma, general manager, comments: “DoubleTree by Hilton is a brand where small things mean everything. It’s the difference between a good stay and a fantastic stay for our guests! If you look at the beautiful surroundings in the green area, the form of the hotel and the new interior, confirms the unique characteristics of the property. The renovation of the hotel naturally marked the time to make the change to the new brand.”
During the refurbishment, all 113 bedrooms, 21 meeting rooms and Juno Bar were transformed, whilst the restaurant and terrace will also be renovated in 2020. The new interior was designed by Interior Consult, who were inspired by the beautiful surroundings of the hotel in choosing the colors and materials.
Trend in the Meeting Market
Large corporations are interested in different locations and want to integrate healthy choices by using outdoor space in their meetings. With DoubleTree by Hilton Royal Parc Soestduinen surrounded by nature, the hotel offers endless possibilities to completely tailor its offering to guests’ needs, which also includes a Health Club featuring an indoor pool, along with a nine-hole golf course adjacent to the hotel.
There are also three meeting rooms that have been thoughtfully designed to encourage creativity and inspiration, coming away from the traditional setting of a meeting.
Wilma Schoonderbeek-Netjes, director Netjes Beheer B.V., adds: “The hotel has a wide variety of meeting opportunities for large as well as small groups. The design of the building keeps with the fresh interior while still maintaining the intimacy that the guests appreciate. In the design we paid attention to the details and the service of the team forms the core of the DoubleTree by Hilton philosophy.”
About Netjes Beheer B.V.
Netjes Beheer is a family owned company that since the early 1960’s is active in real estate development. They also manage a tennispark, bowling centre, restaurant and two hotels.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,400 properties and more than 1.1 million rooms, in 124 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 173 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About DoubleTree by Hilton
DoubleTree by Hilton is a fast-growing, global portfolio of more than 660 hotels with more than 150,000 rooms across 54 countries and territories. For more than 50 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travelers around the world, from welcoming guests with its signature, warm DoubleTree chocolate chip cookie, to serving the local community. DoubleTree by Hilton offers contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings and meetings and events spaces. Experience a positive stay at DoubleTree by Hilton by booking at doubletree.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about DoubleTree by Hilton at stories.hilton.com/doubletree, and follow the brand on Facebook, Twitter and Instagram.