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DoubleTree by Hilton Welcomes New Full‑Service Hotel in the Heart of Downtown Asheville

DoubleTree by Hilton Asheville Downtown is expected to welcome guests in July 2021

Asheville, N.C. - Parks Hospitality Group, owners of the former Hyatt Place Asheville/Downtown, announced the property’s conversion to DoubleTree by Hilton Asheville Downtown, which will join the Hilton portfolio in July 2021. The hotel will continue to be operated by Parks Hospitality Group.

“We are thrilled to continue to be part of the vibrant Asheville community and excited to partner with this iconic hospitality brand,” said Chris Hardy, vice president of sales & revenue strategy, Parks Hospitality Group.

Located in downtown Asheville, the hotel features 140 guest rooms – including specialty corner-view rooms and five suites – and high-floor mountain and city views. All guest rooms offer mini refrigerators, L-shaped full-bed pullout sofas and premium bathroom amenities. 

DoubleTree by Hilton Asheville Downtown is a short walk to 200 locally-owned restaurants, shops and entertainment venues, in addition to being only a 10-minute drive to the Historic Biltmore Estate. There are multiple taprooms to discover in Asheville’s vibrant craft brewery scene, or guests can kick back at the hotel’s rooftop bar, The Montford, which is still welcoming guests daily for unobstructed views of the Blue Ridge Mountains, and small-plate locally-sourced Southern food with handcrafted cocktails and hyperlocal craft beer.

DoubleTree by Hilton Asheville Downtown is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 18 world-class brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard WiFi. 

DoubleTree by Hilton Asheville Downtown is now accepting reservations as of July 15, 2021. For more information or to make a reservation, please visit

About Parks Hospitality Group

Parks Hospitality Group is an award-winning, boutique hotel development and management company. Founded in 1998, Parks has partnered with Hilton, Marriott, and Hyatt to develop over 1500 rooms spanning North Carolina, South Carolina, Tennessee, and Georgia. Parks is driven by more than 375 extraordinary associates that share the relentless pursuit of hospitality excellence. For more information please visit

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 23 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.  

About DoubleTree by Hilton

DoubleTree by Hilton is a fast-growing, global portfolio of nearly 680 hotels with more than 150,000 rooms across 55 countries and territories. For more than 50 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travelers around the world, from welcoming guests with its signature, warm DoubleTree chocolate chip cookie, to serving the local community. DoubleTree by Hilton offers contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings and meetings and events spaces. Experience a positive stay at DoubleTree by Hilton by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about DoubleTree by Hilton at, and follow the brand on Facebook, Twitter and Instagram.