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Hilton Appoints Feisal Jaffer as Global Head of Its Newest Luxury Brand, LXR Hotels & Resorts

Feisal Jaffer to oversee Hilton’s most distinctive collection of luxury properties in the world

MCLEAN, Va. - Hilton (NYSE: HLT) today announced the appointment of Feisal Jaffer as global head, LXR Hotels & Resorts. Jaffer will oversee Hilton’s newest luxury collection brand, which launched in 2018 and is comprised of independent hotels for the world’s most seasoned luxury travelers. LXR offers guests enriching, uncommon experiences tailored to each distinct hotel and traveler.

“Set apart by an extraordinary commitment to personalized attention, the LXR brand is rooted in a unique sense of discovery and adventure,” said Martin Rinck, executive vice president and global head, Luxury & Lifestyle Group, Hilton. “In our search for a new leader for LXR, we knew we would need someone with an entrepreneurial spirit who relishes in creating bespoke guest experiences. With nearly 20 years of global experience growing businesses and brands across the hotel, real estate and technology sectors in the Asia-Pacific, the U.K. and the U.S., we knew Feisal would be the perfect fit.” 

Jaffer joins Hilton from Capella Hotel Group (part of Pontiac Land Group), where he most recently served as senior vice president, Business Development. Based in Singapore, he was responsible for originating and executing new hotel management and investment opportunities. Moreover, he was part of the core team that incubated a new premium lifestyle brand, and forged strategic partnerships to augment guest experiences. In addition to this role, he also served as senior vice president, Acquisitions & Development at Pontiac Land Group, where he led the international expansion of marquee hotel developments in Australia, the Maldives and the U.S. Prior to Pontiac Land Group, Jaffer held investment and business development roles with Host Hotels and Fairmont-Raffles Hotels International respectively. 

“Hilton has successfully created a luxury collection brand that connects iconic hotels and resorts into an exclusive network offering singular service and remarkable experiences,” said Jaffer. “I am incredibly honored to lead LXR, and look forward to the opportunity to continue building this unique brand.” 

Jaffer holds an INSEAD MBA and undergraduate degrees in rhetoric and electrical engineering and computer science from the University of California, Berkeley. He will be based in Hilton’s global headquarters in McLean, Va., and report directly to Martin Rinck.


About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising 7,000 properties and 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the 139 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on  Facebook, Twitter, LinkedIn, Instagram and YouTube.


About LXR Hotels & Resorts

LXR Hotels & Resorts is a collection of independent luxury properties that celebrate the timeless pursuit of personal adventure. Found in the world's most alluring destinations, LXR Hotels & Resorts connects legendary properties into an exclusive network of hotels that are set apart by individual design, an unrivaled commitment to personalized service and elegant, yet locally immersive, experiences for guests. Each member of the collection features its own enchanting pedigree, story and character that is steeped in the originality of its locale and provides a luxurious base of exploration for the intrigued, yet discerning adventurer. LXR Hotels & Resorts is part of Hilton, a leading global hospitality company, and each property benefits from the strength of the Hilton enterprise and its award-winning Hilton Honors program. Experience a positive stay at LXR Hotels & Resorts by booking at lxrhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about LXR Hotels & Resorts at stories.hilton.com/lxr