Florida’s Iconic Diplomat Beach Resort Embarks on Luxe, Tropical Transformation

HOLLYWOOD, FL — Grandeur renovations and extensive updates are underway at one of Florida’s most celebrated beachfront landmarks, which will rebrand as Signia by Hilton Diplomat Beach Resort.

With its epic ocean and intracoastal views and its ideal location between two international airports in the popular Miami and Fort Lauderdale markets, The Diplomat has been a favorite of singers, statesmen and stars for more than half a century. Luminaries have frequented the property during its various eras and iterations.

Owned in funds managed by UBS Asset Management's real estate business and Trinity Real Estate Investments, the resort’s bold plans reimagine the resort’s past glory and tropical glamour with modern business, leisure and group travelers in mind, introducing a new standard of approachable luxury to South Florida.

The most significant change is the shift to the new Signia by Hilton brand, which focuses on infusing sophistication into every stay, with a vibrant atmosphere, cosmopolitan amenities, personalized service, and executing the world’s best and most demanding meetings and events. The property is the fourth in the United States to bear the Signia name — following Signia by Hilton Orlando Bonnet Creek (July 2021), Signia by Hilton San Jose (April 2022) and Signia by Hilton Atlanta Georgia World Congress Center (January 2024).

The iconic destination’s transformation is much more than name alone, the 36-story, and 1,000 room hotel tower, as well as its full-service spa and expansive oceanfront conference center, are being elevated with embellished furnished public spaces, an abundance of exotic plantings, and a range of enhanced amenities, bars and dining experiences.

A Bold New Era for Meetings and Gatherings

In line with Signia by Hilton’s commitment to serving today’s premium groups and global travelers, the resort will further enhance its already impressive event and meeting offerings with a series of upgrades. These include refinished interiors, updated furnishings, and elevated banquet and catering services. With over 200,000 square feet of flexible event space, including grand ballrooms, picturesque beachfront terraces, and the all-new Club Signia, which offers priority services, exclusive privileges, and private access, The Diplomat Beach Resort is set to redefine coastal luxury gatherings.

Features include the addition of an expansive oceanfront event terrace which will complement the resort’s unparalleled meeting spaces. The new event space is designed with paved and turf flooring, shade structures, and a state-of-the-art infrastructure, making this ideal for various occasions year-round. A new VIP Pool Deck will be available for intimate sea-level outings and adjacent to the reimagined outdoor patio at Point Royal restaurant, providing an inspiring oceanfront setting for more intimate dining experiences or smaller events.

The flexible, fully serviced event spaces include four grand ballrooms, a 50,000-square-foot Great Hall with an open-air terrace, 39 breakout rooms, and various other flexible meeting venues. The resort's seven fully-serviced outdoor terraces, all with breathtaking beachfront and intracoastal views as well as the stunning new South Palm Terrace that connects the hotel to the conference center, celebrate the breathtaking vista that continues to make The Diplomat a stand-out choice among groups from across the Americas and Europe.

A New Vision for Public Spaces and Amenities

The Diplomat Beach Resort’s aesthetic transformation will be evident from the moment guests arrive, infusing elevated, tropical sensibilities into every aspect of their stay. Envisioned and executed by industry innovator Indidesign, the new lush, luxe spirit of the property balances a respect for the destination’s storied past while also embracing the sophisticated style and caliber that are key tenets of the Signia by Hilton brand.

Through this lens, the grand atrium and lobby will transform into a modern, multi-story conservatory filled with dramatic exotic plantings and thoughtful arrangements of naturally inspired furnishings. The space will beautifully blur the line between indoors and out, extending the soft sophistication guest arrival into a showstopping central bar, featuring seasonally rotating signature cocktails such as a frozen Rosemary cosmopolitan. Meanwhile, the food program will center on the Mediterranean inspired small bites with dishes like grilled pitas with hummus and tzatziki, or lambchop lollipops with halloumi. From the bar area, guests can stroll out to a reimagined pool deck with multiple pools that step down to almost a quarter mile of pristine beach below.

The new Infinity Pool terrace design includes extensive landscaping, a variety of adult-only cabanas, luxury daybeds, and lounge spaces completed with firepits centered around direct access to the latest constructed outdoor bar for cocktails and bites that offer a variety of options to savor one of South Florida’s most exceptional ocean views.

New Club, Venues and Leadership

Another addition joining the resort’s central glass tower is the exclusive new Club Signia available for an additional fee. Inspired by classic private membership clubs, this immersive luxury experience provides discerning guests with the finest hospitality and attentive service that’s always a step ahead. Located on the 33rd floor with 6,660 square feet of terrace and indoor space, the Club is set to feature floor-to-ceiling windows with breathtaking Atlantic Ocean and Intercoastal views. Guests will enjoy ocean views with a cup of coffee at sunrise and savor a classic citrus cocktail at sunset, creating unforgettable moments throughout the day.

The culinary upgrades planned for The Diplomat Beach Resort go well beyond outdoor spaces, with significant investments in the resort's six unique dining venues and in-room dining programs. Playa, the oceanfront bar and grill, transforms into an expansive bar with lounge seating, stunning beachfront views, and a revitalized menu that features Southern Florida’s deep ties to the Latin culture. The location leans into a vibrant tropical vibe, promoting a carefree atmosphere while listening to live music, sipping citrus and rum cocktails, and dining on Latin Fare. Decorative garnishes and creative plating allow guests to easily enjoy the offering while sitting in the dining zone or lounging poolside in a chaise. Signature moments at the bar include citrus drinks, while the food menu will feature quick-service smaller bites like fresh fish ceviche and shrimp tacos, alongside larger scale platters donned with conch empanadas, tostones, arepas and fresh guacamole and salsas.

In addition to these enhancements, an array of innovative culinary and entertainment elevate the resort’s offerings for both individual guests, locals, and groups. This includes updates to long-time favorites like Diplomat Prime and the introduction of new food and beverage concepts inspired by the resort's tropical interior redesign and terraced outdoor spaces. Together, these culinary and entertainment elements will create memorable and elevated experiences, positioning dining as a highlight of the stay.

At the helm of the revitalized resort is an entirely new Executive Committee led by General Manager Dean Lane and a team of hospitality veterans with over 100 years of combined hospitality leadership across multiple states and countries. This expert team leads their 812 team members into this next chapter of the resort’s renowned history.

“We can’t wait to share our transformation with both new and long-time guests,” Lane said. “It really is incredible how all the changes balance the history and beauty of this special place with all of these luxurious touches. The founders of the property called it a ‘one-stop paradise’ decades ago — and I think we’re definitely living into that vision."

Signia by Hilton Diplomat Beach Resort is located at 3555 South Ocean Drive, Hollywood Beach, Florida. For more information and reservations, please visit diplomatresort.com. For more news about Signia by Hilton, please visit stories.hilton.com.