DALLAS, Texas – Graduate by Hilton has officially opened its doors in Dallas, marking the brand’s first hotel in Texas. Situated in Highland Park, directly across from Southern Methodist University (SMU), the 93-key hotel brings together mid-century modern architecture, Texas ranch-style design, and Graduate’s signature collegiate and maximalist charm. Highlights include a vibrant lobby lounge, outdoor pool and terrace, flexible event spaces, and a signature restaurant, Los Charros Tex-Mex Smokehouse.
“Introducing the Graduate brand to Texas—one of the country’s largest and most dynamic markets—is a major milestone for us,” said Parker Henderson, brand leader, Graduate by Hilton. “A Graduate in Dallas’s Highland Park was a natural fit, as the property brings our collegiate-inspired hospitality to a neighborhood that reflects our core values of lifelong learning. It also kickstarts the brand’s Texas expansion with another property slated to open in Austin.”
“A Graduate in Dallas’s Highland Park was a natural fit, as the property brings our collegiate-inspired hospitality to a neighborhood that reflects our core values of lifelong learning.”
Led by AJ Capital Partners, the Nashville-based developer and designer of the property, Graduate Dallas is a thoughtful restoration of the former Lumen Hotel. While preserving the building’s original geometric, mid-century architecture, the reimagined space features locally inspired design elements—warm, textured interiors like tanned leather and velvet sofas, cowhide ottomans, shearling armchairs, and handwoven textiles. An open, public-facing layout fosters a strong connection to the surrounding community, creating a welcoming experience for guests and locals alike.
“Bringing a Graduate to Texas—particularly in the heart of Highland Park, one of Dallas’ most storied neighborhoods—has been a longtime goal,” said Ben Weprin, founder, Graduate Hotels and CEO and founder of AJ Capital Partners. “This is a community full of character, tradition, and creative energy, and we’re honored to bring this project to life in a way that reflects all of that through design, storytelling, and the nostalgic traditions that live on at SMU.”
A large-scale vintage postcard of Exall Lake, a nod to one of Dallas’s historic leisure destinations, hangs above the hand-carved reception desk, which features a galloping herd of wild mustangs in tribute to the nearby university. Star-shaped pendant lights and millwork enhance the space, while cacti and native fauna bring the outdoors in. A large communal table and coffee counter provide a space for guests, students, and locals to work, gather, and connect.
Los Charros Smokehouse, the hotel’s signature restaurant, is a spirited celebration of Tex-Mex and Texas barbecue traditions. The name pays homage to los charros—Mexican horsemen known for their ornate attire and bold spirit—an influence that carries through in both the menu and design. The industrial-meets-rustic setting features reclaimed wood, patinated corrugated steel, and textile elements drawn from the hotel lobby, including a ceiling mural inspired by hand-woven rugs. At the heart of the space is a communal dining table with red-painted finishes, complemented by a bar outfitted with saddle-style stools that nod to Texas ranch life. Punched tin sconces and custom bolo-tie light fixtures add character and reinforce the cowboy aesthetic.
Guest rooms combine mid-century modern influences with a fitting red, white, and blue color palette. Grass cloth wallcoverings and navy-striped upholstered beds are complemented by playful design details, such as custom pillows embroidered with nods to the nearby university, and locally inspired artwork. Bespoke details include custom ceramic bedside lamps and lounge chairs upholstered with the state Flower, the bluebonnet. Original tilework was maintained across all guest bathrooms, enhanced with bold blue accents and custom horse-print wallpaper.
Graduate Dallas is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 24 world-class hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app.
Guests can now book their stay at Graduate by Hilton Dallas, here.
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,800 properties and nearly 1.3 million rooms, in 139 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 226 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Graduate by Hilton
Graduate by Hilton is composed of hand-crafted hotels located in dynamic, university-anchored towns across the United States and United Kingdom. Each hotel brings stories and traditions to life through one-of-a-kind experiences, which authentically reflect the unique spirit of each community they are located within. Founded in 2014 by Adventurous Journeys (“AJ”) Capital Partners and acquired by Hilton in 2024, Graduate’s portfolio consists of 35 open hotels across the US and UK. Learn more about Graduate by Hilton at Stories From Hilton and follow the brand on Instagram.