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Conrad New York Midtown Appoints Boris Guerov as General Manager

NEW YORK - Conrad New York Midtown has announced the appointment of Boris Guerov as the new general manager for the 562 all-suite hotel. The property is part of Conrad Hotels & Resorts, one of Hilton’s (NYSE:HLT) global luxury hotel brands. Guerov most recently served as general manager of the 569-room Millennium Hilton New York Downtown

“We are delighted to welcome Boris to the team at Conrad New York Midtown,” said Dino Michael, global head, Conrad Hotels & Resorts and Waldorf Astoria Hotels & Resorts. “Boris is an accomplished and dynamic leader and he has a long history with the Hilton brand and a wealth of experience in New York City. His global management experience, coupled with his dedication and passion, brings an exciting perspective to the hotel, and he will be an invaluable asset as the property continues to set the standard for midtown luxury.”

Guerov brings 20 years of hospitality management experience with Hilton to his position and is responsible for overseeing all aspects of the luxury property including hotel management, guest experience and day-to-day operations of the hotel, including its meeting and event spaces and the signature lobby restaurant, Dabble

Prior to his role at Millennium Hilton New York Downtown, he was the hotel manager at Conrad New York Downtown. Throughout his career, he’s held various roles with Hilton, including resort manager at Hilton Dubai Jumeirah in the United Arab Emirates, director of operations at The Waldorf Hilton, London and service operations manager at Hilton Prague in the Czech Republic. He also held various management roles at the Hilton Sofia in Bulgaria and the Hilton London Gatwick Airport

Guerov holds a bachelor’s degree in hospitality management from Sofia University and a master certificate in hospitality management from Cornell University.

Conrad New York Midtown is part of Hilton Honors®, the award-winning guest-loyalty program for Hilton’s 18 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key.

Conrad New York Midtown is located at 151 W 54th Street, New York, New York. To book a reservation at Conrad New York Midtown, please call (212) 307-5000 or visit

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 23 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.  

About Conrad Hotels & Resorts

Spanning five continents with a benchmark of nearly 50 properties, Conrad Hotels & Resorts creates a seamless connection between bold design, impactful experiences and curated contemporary art to inspire the conscientious traveler. Conrad is a place where guests are empowered to explore through intuitive service and experiences that authentically connect them with local culture. In addition to its award-winning hotel offerings, the brand also features an expanding residential portfolio combining sophisticated design, best-in-class amenities and purposeful service in sought-after destinations. Experience Conrad Hotels & Resorts by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Conrad Hotels & Resorts at, and follow the brand on Instagram and Twitter