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Just in Time for National Waffle Day, Hampton by Hilton Cooks Up Expansive New Breakfast Menu

First upper‑midscale hotel brand to serve a free hot breakfast launches new, innovative menu items and fresh design to its morning meal offering

MCLEAN, Va. - Just in time for National Waffle Day on August 24, Hampton by Hilton introduced a new breakfast experience featuring fresh, healthful and delicious offerings for guests, newly renovated breakfast areas and enhanced service across its more than 2,250 hotels in the U.S. and Canada.

As the first hotel brand in its segment to popularize the fresh baked-by-guests Belgian waffle – the centerpiece of its free, hot breakfast – Hampton’s classic Malted Vanilla waffle is now joined by four new mouthwatering flavors – including Blueberry, Chocolate, Banana Bread and Cinnamon Roll – available in regular and mini sizes on a rotating schedule. Hampton’s new breakfast also includes innovative signature items, such as Chobani® Greek yogurt smoothies, pressed juices and egg white frittatas. Fresh takes on guest favorites – such as chicken-apple sausage links, fresh-baked Danishes and prime rib hash – round out the new menu alongside core classics like scrambled eggs, bacon, oatmeal with toppings and fresh-sliced fruit. 

“Hampton by Hilton continues to exceed guest expectations by raising the bar with its new breakfast experience, offering innovative, high quality and tasty items that are a first to be offered in a complimentary breakfast in the upper-midscale segment,” said Shruti Gandhi Buckley, global head, Hampton by Hilton. “We’ve developed new menu items and updated classics to satisfy our guests’ ever-changing tastes, providing even better value with each Hampton stay. With the largest, most expansive breakfast upgrade in U.S. hotel industry history, Hampton continues to lead the category as a true pioneer and innovator.”

Hampton by Hilton is introducing a fresh and modern approach to breakfast, inspired by culinary trends and guest feedback:

  • A recent consumer survey* conducted by Hilton unveiled 85 percent of Americans love a hot and savory breakfast, so Hampton by Hilton’s classic offerings like scrambled eggs and bacon alongside new egg white frittatas, chicken-apple sausage links and prime rib hash will help keep America’s favorites front and center.
  • The survey also found that nearly 80 percent of Americans crave a breakfast that satisfies their sweet tooth, which Hampton provides with its new fresh-baked Danish pastries and new flavored waffle options, now available in regular and mini sizes.
  • One-in-five Americans tends to eat breakfast on-the-go, which makes Hampton’s ready-to-go Chobani® Greek yogurt smoothies, available in Tropical Mango and Wildberry-Pomegranate, a fresh and convenient option, along with pressed juices in three delicious flavors, including Banana-Strawberry, Sweet Greens and Peach-Mango. Both beverage options are the perfect companions for a busy morning paired with Hampton’s On-the-RunTM bags, which include fruit, a breakfast bar and a bottle of water.

Hampton by Hilton’s new breakfast experience also features newly renovated breakfast serving areas in properties across the U.S. and Canada, showcasing a contemporary look with the energetic feel of a modern marketplace. Updates include pops of color, chalk-art graphics and enhanced display ware with modern surfaces including wood tones and bronze finishes. In keeping with Hampton’s award-winning customer service culture, the brand is elevating the service experience during the most important meal of the day with a Hamptonality breakfast host who will offer the brand’s signature friendly, authentic and thoughtful service, which is backed by the 100% Hampton GuaranteeTM.

Hampton by Hilton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 17 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key. 

Read more about Hampton by Hilton at www.hampton.com or newsroom.hilton.com/hampton.

*Kelton Global conducted The State of Breakfast Survey among 1,571 nationally representative Americans ages 18+ from April 9-12, 2019 via an online survey with an overall margin of error of 2.5%


About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising 7,000 properties and 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the 139 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on  Facebook, Twitter, LinkedIn, Instagram and YouTube.


About Hampton by Hilton

As the No. 1 ranked lodging franchise for the last 13 years by Entrepreneur®, Hampton by Hilton including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton serves quality-driven and value-conscious travelers at more than 2,800 properties in 34 countries and territories around the globe. The brand continues to lead its segment by providing guests with high quality, thoughtfully designed accommodations and amenities, such as modern and spacious rooms, complimentary Wi-Fi and free hot breakfast. Hampton by Hilton is committed to delivering an exceptionally friendly and authentic service all backed by the 100% Hampton Guarantee™️. Experience a positive stay at Hampton by Hilton by booking at hampton.com or through the industry-leading Hilton Honors app.  Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hampton by Hilton at stories.hilton.com/hampton, and follow the brand on Facebook, Instagram and Twitter.