LONDON - Hilton (NYSE: HLT) today announced the appointment of Heather Laverne as vice president – customer engagement, loyalty and partnerships for Europe, Middle East and Africa (EMEA).
Based in Watford, UK, at Hilton’s European Head Office, Canadian-born Laverne will lead a team focused on creating and growing direct relationships with customers through delivering exceptional branded experiences.
“Serving guests has been the bedrock of our business for nearly 100 years,” said Mark Weinstein, global head, customer engagement, loyalty and partnerships, Hilton. “As we look ahead to the next 100 years, Heather and her team will play a crucial role in shaping our customer experiences and creating ever-more meaningful relationships with our guests.”
Laverne joins Hilton from American Express where she served in leadership roles for more than 13 years. Most recently, she served as Vice President, International Premium Products where she owned the product strategy for American Express' iconic portfolio of charge products including Centurion, Platinum, Gold and Green cards, across 90 countries.
“I couldn’t think of a more exciting time to join Hilton and be part of one of the world’s most iconic brands,” said Laverne. “I look forward to working alongside the fantastic global team to help shape the future of customer engagement and continue to look for new and unique ways to surprise and delight guests across the world.”
Laverne completed her undergraduate studies in marketing from the University of Guelph and earned her MBA from Queen’s School of Business.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 27 world-class brands comprising more than 9,100 properties and over 1.3 million rooms, in 143 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 250 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s world-class brands comprising 9,100 properties in 143 countries and territories, with nearly 250 million members. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits – from the Points & Money slider and exclusive member discounts to no blackout dates and the Fifth Night Free perk on reward stays booked with all Points. Members can earn and redeem Points for free nights, purchases on Amazon, exclusive experiences and charitable contributions, including through select co-branded credit cards. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors app, where they can check in, choose and access their room using Digital Key. The next evolution of the Hilton Honors program makes earning elite status even more achievable and rewarding and includes the introduction of the new Diamond Reserve tier. Hilton Honors is free to join, and travelers can enroll online at hiltonhonors.com. Learn more about the program at stories.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, X and Instagram.