Hilton Accelerates Growth in South East Asia

New projects, including the debut of Tapestry Collection by Hilton, will see more than 2,600 rooms added across various brand categories, bringing the global hospitality company closer to doubling its presence in South East Asia in the coming years

SINGAPORE – Leading global hospitality company Hilton (NYSE: HLT) today announced the signings of 11 new properties across Thailand, Indonesia, and Vietnam, including the debut of Hilton’s award-winning lifestyle brand, Tapestry Collection by Hilton in South East Asia.

The signings, which build on Hilton’s growth momentum across multiple brands and emerging destinations, are:

Thailand

Hilton Bangkok Grande Asoke

KROMO, Curio Collection by Hilton
Hilton Bangkok Grand Asoke
Hilton Garden Inn Bangkok Silom
Hilton Garden Inn Rayong

Vietnam

Hilton Hanoi West

Tapestry Collection by Hilton Hoi An
Hilton Hanoi West
Hilton Garden Inn Mui Ne Beach

Indonesia

Hilton Bandung Padalarang

Conrad Jakarta
Hilton Bandung Padalarang
Hilton Manado
Hilton Garden Inn Manado

Hilton has more than 100 hotels trading and under development in South East Asia, strengthening the company’s expansion in the wider Asia Pacific region, where it is well on track to surpass 1,000 trading hotels by 2025. As of the first quarter of 2024, Hilton continues to hold its largest development pipeline in company history with 892 hotels signed across Asia Pacific.

“With its beautiful destinations and resilient economies, South East Asia continues to be an important growth driver for Hilton in Asia Pacific,” said Maria Ariizumi, vice president, Development, South East Asia, Hilton. “We deeply value the trust that owners continue to place in Hilton's managed and franchise models, robust commercial engine, and superior brand recognition, all of which have fuelled our sustained growth in this vibrant region. We look forward to introducing even more of Hilton’s renowned brands to gateway and emerging destinations here.”

South East Asia continues to show long-term growth prospects for the travel and hospitality industry, buoyed by a growing middle class, strong domestic travel and the return of MICE and world-class entertainment events in the region. This optimism is further underlined by South East Asia’s consumption growth, where the region’s USD$4 trillion economy is projected to experience an annual growth rate of 4.6% to 4.8% until 2029. The strength of South East Asia’s post-pandemic recovery has also prompted increasing owner, developer and investor interest in hospitality real estate, with four out of the top five APAC cities for development in South East Asia.

Bringing Diverse Hospitality Experiences to South East Asia

Hilton’s latest South East Asia signings follow several key openings last year and early this year, including the first Curio Collection by Hilton property in Vietnam with La Festa Phu Quoc, Curio Collection by Hilton and the debut of Hilton’s flagship brand and first hotel in Ho Chi Minh City with the opening of Hilton Saigon.

With the rise of luxury travel in the region, Hilton is also broadening its collection of luxury brands and properties. Hilton launched Umana Bali, LXR Hotels & Resorts last year, marking the brand’s first hotel in South East Asia, as well as Singapore’s second Conrad Hotels & Resorts through Conrad Singapore Orchard. It will also bring its iconic Waldorf Astoria Hotels & Resorts brand to Indonesia, Malaysia, and Vietnam with the openings of Waldorf Astoria Jakarta, Waldorf Astoria Kuala Lumpur, and Waldorf Astoria Hanoi in the coming years.

Waldorf Astoria Hanoi - Exterior — Waldorf Astoria Hanoi

Waldorf Astoria Kuala Lumpur - Exterior — Waldorf Astoria Hanoi

“Hilton’s latest signings and upcoming openings not only underscore the long-term growth opportunities in this dynamic region, it also further cements our commitment to creating exceptional experiences for both our guests and team members,” said Alexandra Murray, vice president and regional head, South East Asia, Hilton. “Within South East Asia, we are proud to be recognized in eight out of the nine countries we operate in for our exceptional workplace culture by Great Place to Work®, and will continue with our journey to be the most hospitable workplace for all as we expand across the region.”

As of March 31, 2024, Hilton's development pipeline totaled approximately 3,380 hotels representing 472,300 rooms throughout 119 countries and territories, including 31 countries and territories where Hilton had no existing hotels. Of the rooms in the development pipeline, nearly 60% are located outside of the U.S.

Please find more details on the signings, as well as an illustrative listing of Hilton’s upcoming openings, in South East Asia:

Signings in detail

Thailand

Hilton Garden Inn Bangkok Silom

Opened December 2023

Located near Bangkok’s famed Chao Phraya riverside, the 216-room hotel features two dining concepts, meetings and event spaces, as well as an outdoor swimming pool and fitness center

Hilton Bangkok Grande Asoke - Deluxe Suite

Hilton Bangkok Grand Asoke

Opened December 2023

Set in the heart of Bangkok’s vibrant Sukhumvit district, the 325-room hotel features five distinct dining establishments, an Executive Lounge, 15 versatile MICE facilities, as well as an outdoor swimming pool and a 24/7 fitness center.

KROMO, Curio Collection by Hilton - Rendering

KROMO Bangkok, Curio Collection by Hilton

Opening 2024

Signifying the debut of the Curio Collection by Hilton brand in Thailand, the 306-room hotel will be situated along Sukhumvit’s prime shopping belt and feature three world-class dining concepts, including an all-day dining restaurant, a creative social dining space and a bar, an outdoor swimming pool, as well as a fitness center.

Hilton Garden Inn Rayong

Opening 2024

As part of a mixed-used development located near Central Rayong Shopping Mall and a short 15-minute drive from Saeng Chan Beach and other beaches along the Gulf of Thailand, the 200-room hotel will feature two dining concepts including a rooftop bar, a rooftop swimming pool, as well as a fitness center.

Vietnam

Tapestry Collection by Hilton Hoi An

Opening 2026

Signaling the debut of the Tapestry Collection by Hilton brand in South East Asia, the 174-room hotel will be nestled in the picturesque Cam Thanh Village of Hoi An and along the serene Coco River. It will feature four distinct dining establishments including a specialty restaurant and a pool bar, a spa, as well as an outdoor swimming pool and fitness center.

Hilton Hanoi West

Opening 2027

Situated in West Hanoi, the capital’s emerging Central Business District and close to landmarks such as the Vietnam National Convention Center and the Hanoi Museum, the 253-room hotel will feature four dining concepts including a specialty restaurant and a pool bar, an Executive Lounge, meeting space, a spa, as well as an outdoor swimming pool and fitness center.

Hilton Garden Inn Mui Ne Beach

Opening 2028

Resting within the coastal resort town of Mui Ne in Southern Vietnam, a well-known beach and golf destination among local holidaymakers, the 214-room hotel will feature an all-day dining restaurant and bar, as well as an outdoor swimming pool and fitness center.

Indonesia

Hilton Bandung Padalarang

Opening 2026

As an integral part of a mixed-used development featuring recreational, educational, and healthcare facilities in Kota Baru Parahyangan, the new hotel will be situated in an emerging city in Indonesia’s West Bandung Regency. The 200-room hotel will feature three distinct dining outlets, as well as meetings and event spaces.

Hilton Garden Inn Manado and Hilton Manado

Opening 2028

Situated in Manado, an emerging MICE destination and economic center of North Sulawesi, the 250-room Hilton Garden Inn Manado and 150-room Hilton Manado will be part of a dual-branded property in a mixed-used development, enjoying convenient access to a convention space, retail mall and waterfront promenade.

Conrad Jakarta

Opening 2029

Set to represent the debut of Conrad Hotels & Resorts in the vibrant capital city of Jakarta, the 280-room hotel located along Jalan Rasuna Said, one of the city’s main thoroughfares will enjoy strategic connectivity to key business and entertainment districts.