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Hilton Expands Multi‑Brand Footprint with New Dual‑Flag Hotel in Wichita Falls, Texas

Introducing the Dual‑Branded Tru by Hilton and Home2 Suites by Hilton as a new lodging option for business and leisure travelers visiting the Greater Wichita Falls area

WICHITA FALLS, Texas - Hilton has announced the opening of its newest hotel, the dual-branded Tru by Hilton and Home2 Suites by Hilton Wichita Falls. Located on Sikes Lake, near Midwestern State University, the property is a unique new addition to Wichita Falls lodging offerings and expands Hilton’s growing footprint of multi-brand properties. 

“We’re delighted to open the dual-branded Tru by Hilton/Home2 Suites by Hilton Wichita Falls and offer business and leisure travelers visiting Wichita Falls with an innovative and value-driven lodging experience,” said Shea Lalani, EVP and CFO, Lalani Lodging, Inc.  “Blending these two category-leading brands and their signature, yet unique, identities under one roof further propels our commitment to providing quality lodging options to meet a wide variety of styles, travel needs and desired price points.”

The multi-brand concept provides larger and enhanced communal areas and amenities than what would be standard at a standalone property, benefiting both business and leisure travelers. The hotel has a mix of unique offerings – each catering to the needs of their respective guests – including designated lobby and dining areas. The property also has a variety of shared amenities, including 24-hour fitness centers, an outdoor pool, and outdoor firepits/grills. Additionally, the hotel offers 1,500 square feet of flexible meeting space. Hilton Honors members also have access to contactless technology exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using Digital Key. 

The four-story property, developed by Lalani Lodging, Inc., is located at 2681 Plaza Parkway and boasts 151 rooms, with 76 Tru by Hilton rooms and 75 Home2 suites. Conveniently situated off of Maplewood, the new dual-branded hotel offers guests easy access to the area’s greatest attractions. 

For more information or to make a reservation, visit wichitafalls.home2suitesbyhilton.com or wichitafalls.trubyhilton.com or call 940-400-1050.  For business and group inquiries, please contact Ashlyn Darby at Ashlyn.Darby@hilton.com.


About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 7,000 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 146 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on  Facebook, Twitter, LinkedIn, Instagram and YouTube.


About Home2 Suites by Hilton

Home2 Suites by Hilton, one of the fastest growing brands in Hilton’s history, is a mid-tier, all-suite, award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guest room configurations and inspired amenities for cost-conscious guests and their pets. With a commitment to environmentally friendly products and hotel operations, Home2 Suites by Hilton offers complimentary hot breakfast, innovative and customizable guestroom designs, laundry and fitness areas, free Wi-Fi, multiple outdoor spaces, 24-hour business centers, expansive community spaces and pet-friendly environments. Home2 Suites by Hilton has 560 open hotels with more than 630 in development. Experience a positive stay at Home2 Suites by Hilton by booking at home2suites.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Home2 Suites by Hilton at stories.hilton.com/home2suites, and follow the brand on Facebook, Twitter and Instagram.


About Tru by Hilton

Tru by Hilton is a game-changing hotel brand with more than 225 open locations across North America, providing guests with a consistent, fun experience at an affordable price. Spirited, simplified and grounded in value, Tru by Hilton is designed for cross-generational appeal. Efficiently designed modern guestrooms feature rolling desks, oversized windows for natural light and bright, spacious bathrooms. Guests can enjoy complimentary hot breakfast and free Wi-Fi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market. Experience a positive stay at Tru by Hilton by booking at trubyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tru by Hilton at stories.hilton.com/trubyhilton, and follow the brand on Facebook, Instagram and Twitter