MCLEAN, Va. and SAN FRANCISCO – Hilton (NYSE: HLT) and Calm, a leading mental health company, today announced an exclusive partnership that addresses consumers’ increasing preference for wellness. Launching in March 2025, the innovative partnership integrates Calm’s award-winning content into Hilton’s proprietary Connected Room Experience technology—providing guests with access to guided meditations, Sleep Stories, calming soundscapes, and mindfulness exercises directly from their in-room TV, no subscription required.
This collaboration comes at a time when the global consumer wellness market has reached $1.8 trillion annually, with the U.S. market growing 10% year-over-year to $480 billion, according to the McKinsey Future of Wellness Report published in November 2024. Sleep, in particular, is a major focus, with 82% of U.S. consumers citing wellness as a top priority and sleep ranking as the second-highest unmet need in health and wellness.
“At Hilton, we believe every stay should offer an opportunity to feel better—mind and body—while you’re with us and beyond,” said Amanda Al-Masri, vice president, wellness, Hilton. “Our partnership with Calm is an exciting step in redefining travel by providing guests with accessible tools to relax, reset, and feel invigorated throughout their stay. By weaving mindfulness into the stay experience, we’re empowering guests to recharge and make the most of why they came, so they leave feeling refreshed and ready for whatever comes next.”
Calm, the number one app for sleep, meditation and relaxation, is trusted by millions worldwide. Its science-backed offerings are designed to reduce stress, improve sleep and enhance mental clarity. This partnership further expands Calm’s impact, making world-class wellness resources more accessible to travelers everywhere.
"Travel isn't just about the destination– it's about how you feel while you're there," said Fergal Walker, vice president of partnerships, Calm. "By integrating Calm into Hilton's Connected Room Experience, we're meeting travelers where they are with mindfulness and sleep content they’ll enjoy – whether dealing with jet lag, prepping for a big meeting, or unwinding on a family vacation. Together with Hilton, we're making it easier for people to find moments of peace and restoration, even when they're away from home."
Hilton’s Connected Room technology, available in more than 2,400 hotels globally, enables guests to personalize their stay experience, from controlling room settings to streaming their favorite content. This seamless integration of Calm’s offerings builds on a legacy of groundbreaking innovation that has redefined the guest experience, from pioneering advancements like Digital Key and Confirmed Connecting Rooms to award-winning concepts like Five Feet to Fitness™.
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,300 properties and over 1.25 million rooms, in 138 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No.1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 200 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Calm
Calm is a consumer mental health company on a mission to support everyone on every step of their mental health journey. With the #1 app to help you sleep more, stress less and live mindfully as well as a growing library of digital, evidence-based mental health programs, Calm offers trusted support for individuals and organizations alike. Our flagship consumer app provides personalized content and activities – featuring a range of experts and beloved celebrity voices. Our workplace and healthcare solutions take a consumer-friendly approach to mental health support delivered on a HIPAA-compliant platform to drive positive health and business outcomes. Named a TIME100 Most Influential Company, Calm has more than 150 million downloads and supports more than 3,500 organizations across seven languages and 190 countries. To learn more, visit calm.com.