McLEAN, Va. - Hilton (NYSE: HLT), the global leader in hospitality, announced today a partnership with the Argentine professional football Club Atlético River Plate. The partnership unveils Hilton as the preferred hospitality partner to host the River Plate team on the road and aims to provide one-of-a-kind experiences for both organizations’ biggest fans. With sports playing such a significant role in global culture, River Plate’s most loyal members and Hilton’s more than 190 million Hilton Honors members can expect access to opportunities that bring the partnership to life, in unique and exciting ways.
With a hotel portfolio spanning 126 countries and territories, Hilton will welcome River Plate as the team’s preferred home away from home whether traveling for training and friendly matches or high stakes competitions. Recognizing how much it matters where an elite sports team stays ahead of key fixtures, players and coaches will experience and enjoy Hilton’s reliable service and renowned hospitality.
Building off its high-profile partnerships in the music, sports and entertainment world, Hilton Honors members will have access to a curated selection of one-of-a-kind experiences available through the Hilton Honors Experiences Platform, which will kick off during the team’s pre-season tour and continue throughout the year. River Plate loyalty members who join Hilton Honors will also receive special Hilton Honors offers to make their stays even more enjoyable, whether they are staying near a stadium, traveling for work, or relaxing in one of Hilton’s exceptional properties across Latin America and around the globe.
“Sports often serve as one of the greatest platforms in driving a culture that brings people together from around the world with a shared passion for the game, much like the passion we see in those who share a love for travel,” said Jorge Giannattasio, senior vice president and head of operations, Caribbean and Latin America, Hilton. “We are excited to partner with Club Atlético River Plate and further the connection between sports and travel by creating unique hospitality experiences for River Plate’s fans and exciting football memories for Hilton Honors members.”
“Club Atlético River Plate is proud to have reached this strategic alliance with Hilton, a leading hospitality company around the world whose hotels will now be the preferred accommodation for our professional staff,” said Jorge Brito, president of Club Atlético River Plate. “This agreement is also very important for our entire organization because it creates the opportunity for our members to enjoy unique experiences within Hilton’s loyalty program, connecting the sports industry with the travel industry in a very positive way.”
To join Hilton Honors or find out more about Hilton Honors Experiences, please visit HiltonHonors.com. For more information, visit stories.hilton.com/HiltonHonors.
Featured Photo Caption: Jorge Brito, president of Club Atlético River Plate; Jorge Giannattasio, senior vice president and head of operations, Caribbean and Latin America, Hilton; Enzo Francescoli, sports director of Club Atlético River Plate
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,300 properties and over 1.25 million rooms, in 138 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No.1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 200 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Club Atlético River Plate
River Plate is one of the most important football clubs in history. With a 123 year history, 350,000 members and more than 20 million fans around the world, it is an icon of Argentine and South American football, internationally recognized for its attractive style of play and the quality of its athletes. Furthermore, River Plate has established itself as a model organization in the region, recognized for its institutional strength, its commitment to the development of athletes in multiple disciplines and its positive social impact.