LONDON – Today, The Football Association and Hilton announce a three-year partnership, with Hilton becoming Official Hotel Partner of the England football teams. This includes Wembley Stadium and St George’s Park and will see Hilton support the Three Lions and Lionesses at every home and away match.
Hilton Honors members will be able to turn their hotel stays into some of 2025’s most sought-after tickets at Wembley Stadium. This includes major sold out gigs, Emirates FA Cup and Adobe Women’s FA Cup Finals, and other high-stakes matches.
Hilton will also be the official partner of the England Supporters Travel Club, offering loyal fans Hilton Honors perks on hotel stays when they travel to support the teams at home and abroad.
As a partner of St. George’s Park, Hilton will join forces to showcase Hilton St George's Park as a destination and place to stay for football fans. The hotel provides a home away from home to England women’s and men’s squads during international camps.
Packages will be available via the Hilton Honors Experiences platform, and could include matchday experiences with stays at Hilton London Wembley, ‘meet and greets’ with women’s and men’s England legends and tickets for the biggest games and music events around, from the comfort of Wembley Stadium’s One Twenty Club.
James Gray, The FA’s commercial director, said, “We are delighted to have Hilton on board as a partner across our England teams, Wembley Stadium connected by EE and St. George’s Park. With our national teams competing for the biggest trophies over the next three years, Hilton can play an important role in supporting our squads on and off the pitch. We are building on a long and successful association with Hilton, especially with our hotel at the national football centre and this agreement will take our relationship to a new level.
“Our England fans and visitors to Wembley will also feel the benefit of the Hilton partnership with the opportunity to enjoy major matches and countless memorable moments. Wembley continues to stage some of the biggest domestic and international matches on the planet, and regularly welcomes world-leading music acts to perform sell-out shows under the Arch. We are delighted Hilton will join us on this journey,” said Gray.
Stijn Bastiaens, vice president, marketing and loyalty, EMEA, Hilton said, “At Hilton, we believe that it matters where you stay. From Formula 1, to golf and tennis, Hilton has a long history of providing unforgettable stays to elite sports athletes and teams as they travel across the world. Through this new partnership with the Football Association, we can’t wait to welcome the England teams with our signature hospitality.
“With 2025 set to be a monumental year for music and football at Wembley Stadium, we’re excited to also offer our Hilton Honors members the chance to turn their stays into unrivalled access to some of this year’s most highly coveted events,” said Bastiaens.
Hilton Honors is the free-to-join, award-winning guest loyalty programme, in which members can benefit from greater discounts and unlock exclusive perks and once-in-a-lifetime experiences, which now proudly includes a host of events at Wembley Stadium and with The FA. By booking directly at Hilton.com or through the Hilton Honors app, members can access a whole host of instant benefits designed to elevate their stay.
Notes to editors
The first Hilton Honors Experiences packages to go live will be 28th March for the Men’s FA Cup Final.
Through the FA partnership, Hilton has been announced as:
- Official Partner of the England Senior Men’s Team
- Official Partner of the England Senior Women’s Team
- Official Accommodation Partner of the England Teams
- Official Hotel Partner of the England Teams
- Official Lodging Partner of the England Teams
- Official Partner of St George’s Park
- Official Partner of Wembley Stadium
- Partner of the England Supporters Travel Club
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 26 world-class brands comprising more than 9,100 properties and over 1.3 million rooms, in 143 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 243 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s world-class brands comprising 9,100 properties in 143 countries and territories, with more than 243 million members. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits – from the Points & Money slider and exclusive member discounts to no blackout dates and the Fifth Night Free perk on reward stays booked with all Points. Members can earn and redeem Points for free nights, purchases on Amazon, exclusive experiences and charitable contributions, including through select co-branded credit cards. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors app, where they can check in, choose and access their room using Digital Key. The next evolution of the Hilton Honors program makes earning elite status even more achievable and rewarding and includes the introduction of the new Diamond Reserve tier. Hilton Honors is free to join, and travelers can enroll online at hiltonhonors.com. Learn more about the program at stories.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, X and Instagram.