REYKJAVIK, Iceland – Hilton (NYSE: HLT) today announced a franchise agreement with Bohemian Hotels ehf. to open Akureyri "Skáld" Hotel, Curio Collection by Hilton, in the northern Icelandic countryside, as well as a stunning new property in Iceland´s capital city, Reykjavik.
Nick Smart, vice president, development, UK, Ireland & Nordics, Hilton, said, “Iceland is an incredibly popular travel destination and we are excited to expand our portfolio of properties in Reykjavik, as well as bring the first internationally branded hotel to the Icelandic countryside in Akureyri. Hilton’s lifestyle brands have consistently generated opportunities for growth in European markets and, together with owners like Bohemian Hotels ehf., we are excited to further establish our presence in Iceland.”
Akureyri "Skáld" Hotel, Curio Collection by Hilton, will grace the picturesque Hafnarstræti street in the heart of Akureyri. Anticipated to open its doors in summer 2025, the property will offer 70 meticulously designed rooms, blending modern comforts with a nod to Iceland's rich cultural heritage. The hotel will feature a tranquil lounge and lobby bar, an all-day restaurant with an outdoor courtyard, and an innovative social club concept. The area has become a key tourism attraction due to its proximity to the Diamond Circle and Arctic Circle, perfect for whale watching or observing the spectacular Northern Lights.
A second property located in Brietartún, Reykjavík, is slated to open in spring 2026, offering premium lifestyle accommodation under one of Hilton´s brands, with more details to be revealed later this year. Situated adjacent to the historic Freemasons' Hall and the vibrant Hlemmur area, the 170-key property will be a testament to Iceland's commitment to sustainability and innovation in urban development. With its emphasis on natural materials and thoughtful design, the hotel will offer guests a truly immersive experience in Icelandic hospitality.
Magnea Thorey Hjalmarsdottir, managing director of Bohemian Hotels ehf, said, "We are thrilled to join forces with Hilton with the signing of two new hotels in Iceland. Both properties will offer guests modern upscale accommodation options in two key Icelandic tourist destinations, and we are confident the hotels will attract a large number of visitors, looking to take in some of the country´s breathtaking sights."
The properties will further bolster Hilton´s existing portfolio of four hotels in Iceland: Reykjavik Konsulat Hotel, Curio Collection by Hilton, Canopy by Hilton Reykjavik City Centre, Iceland Parliament Hotel, Curio Collection by Hilton and Hilton Reykjavik Nordica.
Curio Collection by Hilton is a global portfolio of more than 160 unique hotels and resorts selected for their distinctive character. Curio Collection properties allow guests to enjoy independent hotels that offer authentic and selected experiences while providing the benefits of Hilton and its award-winning Hilton Honors guest loyalty programme. Recent additions to Curio Collection by Hilton include openings in Florence, Crete and Sardinia.
Bohemian Hotels ehf. is a joint venture owned by Luxor ehf. and Concordia ehf. Concordia, led by industry veterans Magnea Þórey Hjálmarsdóttir and Þorsteinn Örn Guðmundsson, who bring decades of expertise in hotel management and development, including successful partnerships with international brands, such as Hilton.
Guests of all Hilton properties are able to benefit from the award-winning Hilton Honors guest loyalty programme, allowing the nearly 190 million members who book directly with Hilton to earn Points for hotel stays and experiences. Hilton Honors members can also unlock access to instant rewards and benefits, such as contactless check-in with room selection and exclusive member discounts.
Akureyri "Skáld" Hotel, Curio Collection by Hilton will be located at Hafnarstræti 80 – 82, 600 Akureyri, Iceland. The second property announced will be situated at Bríetartún 3, 105 Reykjavík, Iceland.
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,300 properties and over 1.25 million rooms, in 138 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No.1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 200 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Curio Collection by Hilton
Curio Collection by Hilton is a global portfolio of 175 individually remarkable hotels hand-picked to immerse guests in one-of-a-kind moments in the world’s most sought-after destinations. Each hotel in the Curio Collection evokes a bespoke story through distinctive architecture and design, world-class food & beverage and curated experiences, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Experience Curio Collection by Hilton by booking at curiocollection.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Curio Collection by Hilton at stories.hilton.com/curio, and follow the brand on Facebook, Instagram and X.