MCLEAN, Va. - To mark Global Handwashing Day, Hilton (NYSE: HLT) announced the expansion of its soap recycling program, totaling 5,300 properties in more than 70 countries and territories around the globe. Hilton’s decade-long soap recycling program, which is already the largest in the hospitality industry, helps fight the hygiene epidemic plaguing underserved communities where tens of thousands of children die needlessly due to a lack of access to basic sanitation. The initiative also contributes to reducing Hilton’s overall environmental impact, which the company has set a goal to cut in half by 2030.
Additionally, Hilton announced the continuation of its transition from single-use toiletries to full-size bath amenity dispensers across its global portfolio in 2020. The company will have bulk amenities in the vast majority of its hotel rooms by the end of next year.
Hilton also announced the successful completion of its 2019 Clean the World Challenge to collect enough soap by Global Handwashing Day to be sterilized and recycled into 2 million new bars of soap for communities in need. During the last 10 years, Hilton properties have diverted 4 million pounds of waste from landfills. Working with NGO partners such as Clean the World, the industry-leader is now setting the bar even higher.
“In a world where too many children die of hygiene-related illnesses, Hilton and its soap recycling partners are turning guest room waste into life-saving treasure,” said Katie Fallon, Hilton’s Global Head of Corporate Affairs. “We are now expanding our industry-leading, global soap recycling program to all of our brands as part of our commitment to send zero soap to landfills.”
Hilton has a network of soap recycling partners around the world that support these efforts, the largest of which is Clean the World. Through these partnerships, Hilton hotels have contributed to the donation of more than 11 million new bars of recycled soap to communities in need. In 2016, Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton’s 750 hotels were the first in the industry to make soap recycling a brand requirement. In January of 2019, Hilton Garden Inn and Hampton by Hilton joined the initiative.
Hilton is expanding its commitment by making this a brand standard effective January 1st, 2020 for Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Signia Hilton, Hilton Hotels & Resorts, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Motto by Hilton and Hilton Grand Vacations. Tru by Hilton uses bulk amenities.
“A spirit of service has always been at the heart of Hilton Grand Vacations through our CSR platform — HGV Serves,” said Hilton Grand Vacations Executive Vice President and Chief Customer Officer, Stan Soroka. “We are thrilled to stand shoulder-to-shoulder with our fellow Hilton brands to amplify what has already been done and catapult this program further.”
Driving Global Adoption of Soap Recycling
The new brand standards, which will be applicable across the United States, Puerto Rico, Canada, the Dominican Republic, the United Kingdom and Continental Europe, will significantly expand Hilton’s impact, as well as its partnership with Clean the World. Hilton’s soap recycling efforts in Europe will be supported by a new Clean the World facility, which opened in Amsterdam last year. In addition, Hilton will continue its existing strong soap recycling partnerships in its Asia Pacific region, working with partners including Diversey’s Soap for HopeTM, Soap Aid, Soap Cycling and Sundara India.
The World’s Most Valuable Collection at the Soap Museum
To bring awareness to the vital role soap plays in reducing the risk of hygiene-related illnesses, Hilton is opening the doors to an art exhibit in New York City. Open to the public on Global Handwashing Day (October 15th), “The World’s Most Valuable Collection at the Soap Museum” showcases 10 18-inch sculptures carved from soap by world champion carving artist Daniele Barresi. The sculptures all depict items that are typically regarded as having significant value to illustrate and make the connection to the true value of soap as a life-saving resource that is often taken for granted.
During the interactive experience, which will be open through October 16th, attendees will also learn about the importance of handwashing and soap recycling, and how everyone can help fight the epidemic of preventable hygiene-related illnesses. The experience will continue internationally when it makes its way to London as well as the Asia Pacific region. All the materials used for the museum will be recycled upon closing.
Starting October 15th, the education will continue on the Hilton Online Newsroom and social media channels where visitors and followers can track the “Journey of a Bar of Soap” and watch episodes of the Clean the World Soap Opera video series, which highlights the impact soap recycling has had domestically, internationally and on Hilton team members and much more.
Hilton’s Sustainability Journey
Hilton’s soap recycling efforts are a part of the company’s wider commitment to redefine sustainable travel through its Travel with Purpose corporate responsibility strategy. By 2030, the hospitality company commits to cutting its environmental footprint in half and doubling its social impact investment to drive positive change in communities. Hilton was the first major hotel brand to set science-based targets to reduce carbon emissions in line with the Paris Climate Agreement, and it was the first hotel company to commit to send zero soap to landfills.
Most recently, Hilton was named the global industry leader in sustainability on the Dow Jones Sustainability Indices (DJSI), the most prestigious index for corporate responsibility and sustainability performance. Hilton is also currently the only hospitality company on Fortune’s Change the World List, a recognition it has received for a second year in a row.
In early 2019, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton launched the Clean the World Challenge. The challenge asked hotel owners and team members to collect bars of soap left behind by guests to be recycled into 2 million bars of new soap by Global Handwashing Day to, ultimately, be distributed to communities in need. To date, the brands have surpassed that goal, generating more than 2,358,200 new bars of soap.
In its collaboration with Clean the World and other soap recycling partners, Hilton’s discarded soap is crushed, sanitized and cut into new soap bars. The new soap bar is used in hygiene kits, which Clean the World provides to those in need. These kits ultimately aid in preventing diseases and reducing mortality rates around the world.
About Travel with Purpose
Travel with Purpose is Hilton’s corporate responsibility strategy to redefine and advance sustainable travel globally. By 2030, the company plans to double its social impact investment and cut its environmental footprint by half. Hilton tracks, analyzes and reports its environmental and social impact at each of the nearly 5,900 hotels through LightStay, an award-winning performance measurement system. Travel with Purpose capitalizes on Hilton’s global scale to catalyze local economic growth; promote human rights; invest in people and local communities; and preserve our planet by reducing the company’s impact on natural resources. The Travel With Purpose strategy aligns with the United Nations Sustainable Development Goals. Visit cr.hilton.com to learn more.
About Hilton Grand Vacations Inc.
Hilton Grand Vacations Inc. (NYSE: HGV) is recognized as a leading global timeshare company. With headquarters in Orlando, Florida, HGV develops, markets and operates a system of brand-name, high-quality vacation ownership resorts in select vacation destinations. The company also manages and operates two innovative club membership programs: Hilton Grand Vacations Club and The Hilton Club, providing exclusive exchange, leisure travel and reservation services for more than 315,000 club members. For more information, visit www.hgv.com and www.hiltongrandvacations.com.
About Clean the World
Clean the World is a social enterprise dedicated to WASH (water, sanitization, and hygiene) and sustainability. It operates soap recycling centers and offices in Orlando, Montreal, Las Vegas, Hong Kong, the Netherlands, Washington D.C. and Punta Cana and leads a "Global Hygiene Revolution" to distribute recycled soap and hygiene products from more than 8,000 hotel, resort and cruise partners. Clean the World's foundation provides WASH (water, sanitization, and hygiene) programming to benefit global communities with high pre-adolescent death rates due to acute respiratory infection (pneumonia) and diarrheal diseases (cholera) – which are two of the top killers of children under the age of five. Since 2009, the foundation has served over 10 million individuals and distributed 50 million bars of soap and 5 million hygiene kits in 127 countries. More information: CleantheWorld.org.
Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising more than 7,500 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 180 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Embassy Suites by Hilton
Embassy Suites by Hilton, one of Hilton’s market-leading brands, is dedicated to delivering what matters most to travelers. The full service, upscale brand offers both leisure and business travelers an approachable, best-in-class experience with two-room suites, free made-to-order breakfast, flexible meetings and events space, inviting open atriums, 24-hour fitness centers and a complimentary evening reception. Embassy Suites by Hilton offers more than 260 open hotels with nearly 40 properties in development. Experience a positive stay at Embassy Suites by Hilton by booking at embassysuites.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Embassy Suites by Hilton at stories.hilton.com/embassysuites, and follow the brand on Facebook, Twitter, LinkedIn and Instagram.
About Home2 Suites by Hilton
Home2 Suites by Hilton, one of the fastest growing brands in Hilton’s history, is a mid-tier, all-suite, award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guest room configurations and home-like amenities for cost-conscious guests and their pets. With a commitment to environmentally friendly products and hotel operations, Home2 Suites by Hilton offers complimentary hot breakfast, innovative and customizable guestroom designs, laundry and fitness areas, free Wi-Fi, multiple outdoor spaces, 24-hour business centers, expansive community spaces and pet-friendly environments. Home2 Suites by Hilton has more than 650 open hotels with more than 700 in development. Experience a positive stay at Home2 Suites by Hilton by booking at home2suites.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Home2 Suites by Hilton at stories.hilton.com/home2suites, and follow the brand on Facebook, Twitter and Instagram.
About Hilton Garden Inn
The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, affordable accommodations and modern amenities for an experience that is simply on another level. The Hilton Garden Inn Promise affirms the brand’s goal to make each guest’s stay better and brighter. Guaranteed. With more than 1,000 hotels in 62 countries and territories around the world, the brand ensures today’s busy travelers have a bright and satisfying experience, starting with the first hello. Experience a positive stay at Hilton Garden Inn by booking at hgi.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Garden Inn at stories.hilton.com/hgi, and follow the brand on Facebook, Instagram and Twitter.
About Hampton by Hilton
As the No. 1 ranked lodging franchise for the last 15 years by Entrepreneur®, Hampton by Hilton — including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton — serves quality-driven and value-conscious travelers at nearly 3,000 properties in 38 countries and territories around the globe. The brand continues to lead its segment by providing guests with high quality, thoughtfully designed accommodations and amenities, such as modern and spacious rooms, complimentary Wi-Fi and free hot breakfast. Hampton by Hilton is committed to delivering an exceptionally friendly and authentic service all backed by the 100% Hampton GuaranteeTM. Experience a positive stay at Hampton by Hilton by booking at hampton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hampton by Hilton at stories.hilton.com/hampton, and follow the brand on Facebook, Instagram and Twitter.
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is an award-winning portfolio of more than 30 iconic properties that creates a unique sense of place with a relentless commitment to sincerely elegant service, one-of-a-kind experiences and culinary mastery in landmark destinations around the world. Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, Peacock Alley, refined art collections, Michelin-starred dining and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria, and follow the brand on Twitter, Instagram and Facebook.
About LXR Hotels & Resorts
LXR Hotels & Resorts is an award-winning collection of independent, spirited luxury properties that celebrate the timeless pursuit of personal adventure. Found in the world's most alluring destinations, each hand-selected property boasts its own storied history and is infused with the essence of its distinctive locale, providing a luxurious hub for the discerning adventurer. LXR Hotels & Resorts is part of Hilton, a leading global hospitality company. Each property benefits from the strength of the Hilton enterprise and its award-winning Hilton Honors program. Experience an inspiring stay at LXR Hotels & Resorts by booking at lxrhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about LXR Hotels & Resorts at stories.hilton.com/lxr and follow the brand on Instagram and Facebook.
About Conrad Hotels & Resorts
Spanning five continents with a benchmark of nearly 50 properties, creates a seamless connection between bold design, impactful experiences and curated contemporary art to inspire the conscientious traveler. Conrad is a place where guests are empowered to explore through intuitive service and experiences that authentically connect them with local culture. In addition to its award-winning hotel offerings, the brand also features an expanding residential portfolio combining sophisticated design, best-in-class amenities and purposeful service in sought-after destinations. Experience Conrad Hotels & Resorts by booking at conradhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Conrad Hotels & Resorts at stories.hilton.com/conradhotels, and follow the brand on Facebook, Instagram and Twitter.
About Canopy by Hilton
Canopy by Hilton delivers elevated, boutique hotel experiences that celebrate the best of the neighborhood. Inviting, sophisticated design, bespoke food & beverage and crafted touchpoints deliver a locally inspired, high-end and welcoming stay. The Canopy portfolio includes 40 open properties around the globe with more than 30 under development across 18 countries and territories. Experience Canopy by Hilton by booking at canopybyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Canopy by Hilton at stories.hilton.com/canopybyhilton, and follow the brand on Facebook, Instagram, Twitter and Pinterest.