Dubai, United Arab Emirates - Hilton has partnered with Fresh on Table, an agritech platform, to introduce its ‘Growth of the UAE’ menu. Launching in anticipation of the upcoming 50th Anniversary of the UAE and as Dubai welcomes the world for Expo, the menu will be available from 20 September until 5 December. It will use locally produced ingredients to create deliciously wholesome cuisine and will be available at 17 hotels from Hilton’s portfolio across the UAE – from Abu Dhabi to Dubai to Ras Al Khaimah.
Despite its desert environment, the UAE is home to hundreds of farms and has developed a thriving agriculture industry that provides a range of farm-fresh produce – including fruits, vegetables, seafood, and meat. Cooking with these fresh, locally grown ingredients not only offers an unforgettable gastronomic experience, but also supports local farmers and the local economy, provides food security and traceability, and contributes to a lower carbon footprint.
Commenting on the launch, Emma Banks, vice president, F&B strategy and development, EMEA, Hilton, said: “As the UAE sets the stage for Expo and celebrates ‘The Year of the 50th’, I can think of no better tribute to the Emirates than to honour its superb array of locally grown food. The growth of the UAE is truly a celebration of the country’s food, produce and chefs. We cannot wait for our guests to experience this menu - the food is bursting with freshness and the flavour combinations provide a fantastic culinary experience.”
Further cementing Hilton’s commitment to supporting local businesses, all the Growth of the UAE dishes will be served on locally produced tableware from RAK Porcelain.
Atul Chopra, founder, Fresh on Table, added: “We are delighted to partner with Hilton to launch Growth of the UAE, bringing the fresh flavours of locally grown produce to diners. The launch is a bold step forward as we continue our mission to promote local farms, promote sustainability and assist the UAE’s food security mission.”
The UAE is home to hundreds of farms and has emphasized food security in its vision for the future. Encouraged by this, local farms are growing a large range of excellent quality leafy greens and vegetables on the vine. A fish farm, in Dubai’s backyard, grows some of the best varieties of fish. These farms produce high-quality, consistent and sustainable produce, using a mix of traditional and modern agriculture techniques.
The Growth of the UAE menu has been curated by the talented chefs at Hilton, who have drawn inspiration from Emirati cuisine.
- Starters include Locally Made Burrata with candy tomatoes, crispy lavash, saffron and dried lemon dressing; Hamachi Bil Falafel with pickled red onions, sorrel cress, and sesame hummus dressing, and more.
- Mains comprise of a mouthwatering Roasted Cauliflower Steak; Majbous Spiced Dajaj; and Seared Seabass Fillets, along with an array of delectable sides.
- For dessert, the Golden Jubilee Churros with luqaimat flavour, date ice cream and 24-carat gold flakes are a glorious end to the meal and a nod to the UAE’s 50th anniversary.
Diners can order à la carte or opt for the discovery set menu for two. Priced at AED 220 per person, the discovery menu includes all four appetizers, one main course per person and dessert to share.
Notes to Editors
Growth of the UAE is made possible through Hilton’s collaboration with Fresh on Table, RAK Porcelain and Keane Design.
The Growth of the UAE menu will be available at the following Hilton properties: Waldorf Astoria Dubai International Financial Centre, Waldorf Astoria Dubai Palm Jumeirah, Conrad Dubai, Hilton The Walk, Hilton Dubai Jumeirah Resort, DoubleTree by Hilton Dubai – Jumeirah Beach, DoubleTree by Hilton Dubai – Business Bay, DoubleTree by Hilton Dubai M square Hotel & Residences, Canopy by Hilton Dubai Al Seef, Hilton Garden Inn Dubai Mall of the Emirates, Conrad Abu Dhabi Etihad Towers, Hilton Yas Island, Waldorf Astoria Ras Al Khaimah, DoubleTree by Hilton Resort & Spa Marjan Island, Hilton Ras Al Khaimah Resort, Hampton by Hilton Marjan Island and Hilton Garden Inn Ras Al Khaimah.
About Fresh On Table
Fresh On Table is an Agri tech platform which connects local farms and buyers on a hyper local principle. Leveraging technology, ensures transparency, traceability, and freshness. Launched in 2019 in Paris, the platform aims to promote sustainability, reduce carbon footprint, and contribute to food security. Its mission statement is - buy local, support local, help your Local community.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 7,000 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 146 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.