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Hilton Develops Innovative Cocktail Program for Newest Lifestyle Brand

Tempo by Hilton Cocktail- Black Is The New Pink

McLEAN, Va. – With consumer demand for non-alcoholic cocktails on the rise, Hilton is debuting a leading-edge beverage program for its newest lifestyle brand, Tempo by Hilton, designed to provide an uncompromised bar experience to the modern traveler.

At the newly opened Tempo by Hilton Times Square, as well as all future Tempo by Hilton properties, the bar will feature a menu of hand-crafted, “Spirited” and “Free-Spirited” cocktails. Each beverage is a contemporary take on a classic recipe, with the “Spirited” selections highlighting refined, well-balanced drinks containing alcohol; the “Free-Spirited” selections mirror the “Spirited” cocktails in every way – presentation, flavor profile, mouthfeel, and sophistication – but are made without alcohol. 

Tempo by Hilton Cocktail - Amalfi Toast
Tempo by Hilton Cocktail - Amalfi Toast

“It is our mission to create and deliver innovative and original food and beverage concepts for all of our brands, and to continually raise the bar on the guest experience,” said Adam Crocini, senior vice president and global head, Food and Beverage Brands, Hilton. “By introducing this program for Tempo by Hilton as a brand standard, we are providing an uncompromised food and beverage experience to our guests regardless of routines or regimens.”

With the Spirited and Free-Spirited cocktail menu, Hilton is setting the stage for a new era in bar hospitality that reflects contemporary behaviors, specifically the notion that many guests pivot between alcoholic and non-alcoholic drinks on the same occasion. In that vein, the Tempo by Hilton brand gives equal billing to “Spirited” and “Free-Spirited” cocktails alike and has developed recipes that allow guests to enjoy their cocktail experience in the same way regardless of alcohol preference.

“Tempo by Hilton was born from extensive research and careful consideration of the needs of the ambitious, modern traveler who is looking to maintain a sense of balance while on the road,” said Matt Schuyler, chief brand officer, Hilton. “Providing a unique bar program that enables guests to flex between spirited and free-spirited cocktails is one of the many ways we strategically build our brands to meet the needs of today’s traveler. Plus, with a first-of-its-kind partnership with Bluestone Lane to co-create unique, on-property culinary experiences, Tempo by Hilton demonstrates how innovative brands can exceed guest expectations through innovative partnerships and world-class food and beverage programs.”

Tempo by Hilton Cocktail - I'm an Island Buoy
Tempo by Hilton Cocktail - I'm an Island Buoy

Tempo by Hilton Times Square, the first hotel from Hilton’s newest stylish and contemporary lifestyle brand, opened to the public on Aug. 8, 2023, at 1568 Broadway, New York, NY 10036. Tempo by Hilton currently has 35 properties under development, with plans to soon debut in key markets, including Raleigh, Nashville, Louisville and San Diego.

Media Contact

Amber Pfau Global Food and Beverage Communications, Hilton

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.  

About Tempo by Hilton

Tempo by Hilton is a stylish, contemporary lifestyle hotel brand designed for the ambitious traveler looking to maintain a sense of balance and momentum. With the recent debuts of Tempo by Hilton in Times Square and Nashville, with nearly 50 additional properties under development, Tempo by Hilton offers re-imagined guest rooms designed with well-being in mind, dynamic communal spaces for collaboration or focused work, healthy café-style dining developed in partnership with Bluestone Lane, a leading-edge beverage program featuring spirited and free-spirited cocktails, and next-level fitness facilities both in the hotel and with Tempo Wellness Rooms designed to match an at-home experience. Experience Tempo by Hilton by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tempo by Hilton at