MADRID, Spain – Hilton today announced the signing of DoubleTree by Hilton Madrid Principe de Vergara following a franchise agreement with Key International. The property is expected to open in late 2026 and will be located in Madrid´s affluent Salamanca neighbourhood. The new hotel will be managed by Panoram Hotel Management, a leading multi-brand hotel management company in Spain.
Carlos Miró, managing director, development, Spain and Portugal, Hilton, said, “Spain continues to be a key market for Hilton and we are thrilled to expand our footprint further in the capital with the signing of DoubleTree by Hilton Madrid Principe de Vergara. With a prime location in the Salamanca neighbourhood, this new hotel will be an exciting addition to Hilton´s growing Spain portfolio, which has more than doubled in the last five years. Momentum also continues to grow for our full-service DoubleTree by Hilton brand in Europe, which now has almost 180 trading and pipeline properties across the continent.”
DoubleTree by Hilton Madrid Principe de Vergara will feature 155 guest rooms, including king, queen, twin, single rooms, and suites. The hotel will also offer a bar, restaurant, fitness centre and 14 meeting rooms, providing added convenience for business travellers.
As one of Madrid´s most popular neighbourhoods, Salamanca is known for its elegant residences, high-end restaurants and luxury shopping areas. The hotel is also close to many of Madrid´s most iconic landmarks, such as the Auditorio Nacional de Música, Plaza de Cibeles, Prado Museum, and Retiro Park, which are all within a 10 minute drive. Adolfo Suarez Madrid Barajas Airport is just a 15 minute drive from the property.
Diego Ardid, co-president, Key international, said, “We are excited to bring this stylish, contemporary DoubleTree by Hilton hotel to the north of the Salamanca neighbourhood, with great transport links to the city centre and the airport – making it an attractive option for both business and leisure travellers. Our continued collaboration with Hilton reflects our shared commitment to develop exceptional hotels that deliver world-class service and amenities for guests.”
Guillermo Pérez, CEO, Panoram Hotel Management said, “Taking over the operation of this exceptional property in Madrid's Barrio de Salamanca marks an exciting new chapter for Panoram Hotel Management. By strengthening our partnership with Hilton, we can bring world-class hospitality standards to one of the city’s most iconic neighbourhoods. We are deeply grateful to Key International for the trust they have placed in us, and for their vision and confidence in making this project a reality.”
DoubleTree by Hilton is a fast-growing, global portfolio of more than 700 hotels with more than 158,000 rooms across 60 countries and territories. For more than 55 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travellers around the world, welcoming guests with the signature DoubleTree chocolate chip cookie.
Hilton currently operates 44 hotels in Spain, with another 10 properties in the pipeline, and eight hotels in Madrid, with two pipeline properties. DoubleTree by Hilton Madrid Principe de Vergara will be the second DoubleTree by Hilton in Madrid, joining DoubleTree by Hilton Madrid Prado.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,800 properties and nearly 1.3 million rooms, in 139 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 226 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About DoubleTree by Hilton
DoubleTree by Hilton is a fast-growing, global portfolio of more than 700 hotels with more than 158,000 rooms across 60 countries and territories. For more than 55 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travelers around the world, welcoming guests with the beloved DoubleTree chocolate chip cookie and prioritizing the spaces and human moments that make travelers feel good. DoubleTree by Hilton offers contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings and meetings and events spaces. Experience a comfortable stay at DoubleTree by Hilton by booking at doubletree.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about DoubleTree by Hilton at stories.hilton.com/doubletree, and follow the brand on Facebook, X and Instagram.
//About Key International//
//Key International// is a global real estate development and investment firm with a strong presence in Florida, Spain and Portugal. Since its inception in 1970, the company has been involved in over $8 billion of diversified real estate transactions, encompassing residential, hospitality, office, retail and mixed-use developments. The company’s //portfolio// boasts an impressive record, including the development of over 10 million square feet of property, comprising more than 6,000 residential units and over 3,300 hotel keys. The firm has been a driving force in the growth of South Florida’s real estate market as developers and owners of high-profile properties including the Eden Roc Resort Miami Beach, the Marriott Stanton Resort South Beach and the 848 Brickell Avenue office building. //Key International// has also led the way as developers of marquee residential projects throughout Florida, including 1010 Brickell, 400 Sunny Isles, Mint and Ivy on the Miami River, The Harbour, Parks at Delray and Waterways Luxury Apartments //& Marina in St. Petersburg. Recognized for its quality and commitment to guest experience, the firm’s Embassy Suites by Hilton St. Augustine Beach Oceanfront Resort was awarded the national Hilton Legacy Award for New Developer of the Year in 2018. In 2024, //Key International// was honored with Marriott’s prestigious Best Project Award for the exceptional design and construction of the Springhill Suites Jacksonville Beach Oceanfront Hotel. As a family-run company, the firm prioritizes owning and operating long-term developments that are community centric and forward thinking, with a goal of serving cities and inspiring growth.//