BAJA CALIFORNIA, Mexico and MCLEAN, Va. – Today, global hospitality leader Hilton (NYSE: HLT) announced the signings of two franchise agreements for the upcoming conversions of the 90-room Perla La Paz, Tapestry Collection by Hilton in La Paz and 70-room Tropicana Los Cabos, Tapestry Collection by Hilton in San Jose del Cabo. Expected to open in early 2024, the properties will mark the debut of Tapestry Collection by Hilton in Baja California, Mexico. Onirius Hospitality Advisors served as the principal advisor for the development and launch of both hotels.
The latest additions to the company’s portfolio continue to build upon Hilton’s deep-rooted commitment to growing its presence and unrivaled offerings for all types of travelers in Mexico, where Hilton has 90 hotels open and approximately 30 in the development pipeline.
“The Pacific Coast of Mexico represents an integral role in Hilton’s larger organic growth strategy across this diverse destination as we look to bolster our presence with world-class brands and add to our portfolio of award-winning hotels in Baja California,” said Mario Carbone, managing director, development, Mexico and Central America, Hilton. “These two important hotel conversions propel our vision forward of introducing new brands in new destinations while providing value for our owners and catering to our evolving guests’ needs.”
“Both Perla La Paz and Tropicana Los Cabos will be great additions to our expanding Tapestry Collection by Hilton portfolio across Mexico and the brand’s global portfolio of over 115 hotels currently welcoming guests around the world with more than 100 under development,” said Jenna Hackett, brand leader, Tapestry Collection by Hilton. “Both of these unique properties encapsulate the vibrant personality of La Paz and San Jose del Cabo respectively and we look forward to offering guests authentic experiences at each property as they explore Baja California.”
Perla La Paz, Tapestry Collection by Hilton
Built in 1940, the historic 90-room Hotel Perla recently underwent a $10 million renovation and is expected to join the Hilton portfolio as Perla La Paz, Tapestry Collection by Hilton in early 2024. Known as a legendary hotel, Perla La Paz will continue to represent classic La Paz style with a nod to its Art Deco history and modernization of the city. Located in the golden zone of La Paz’s boardwalk, it is central to the charming city’s restaurants and attractions alongside sweeping vistas of the Gulf of California and Ensenada de La Paz.
Featuring a pastel pink façade and breezy outdoor terraces, guests will be welcomed with a bright and airy ambiance adorned with pastel pinks and greens, natural woods, checkered tiles, rattan furniture and warm lighting. The hotel’s renovation includes all spacious remodeled rooms surrounding the property’s courtyard. On the ground level, guests will enjoy a full-service restaurant and lush terrace. The second level will be home to its signature lounge El Mechudo, a state-of-the-art gym and spa. Guests can also bask in the La Paz sun on the third level pool and bar or relax at Madre Perla lounge.
Tropicana Los Cabos, Tapestry Collection by Hilton
Located just 500 feet from Plaza Mijares in the heart of the coastal getaway of San Jose del Cabo, the Tropicana Inn is scheduled to debut as Tropicana Los Cabos, Tapestry Collection by Hilton in early 2024. The property is tucked in a quiet enclave near the city’s center and offers proximity to some of San Jose del Cabo’s top destinations for dining, vibrant art galleries and local shopping.
Tropicana Los Cabos, Tapestry Collection by Hilton captures the Mexican colonial style from its veranda to its exposed dark-wood beams adorning the high ceilings. The traditional design seamlessly continues throughout the hotel’s 70 rooms, including two suites, featuring authentic Mexican artwork and accents and the overall design encapsulates the spirit of San Jose del Cabo’s historic center. The focal point of the hotel is a floor-to-ceiling glass bar within its onsite restaurant where guests can dine in the open-air café, outside patio or second-level veranda.
“We are excited to partner with Hilton to convert and introduce these two storied properties for guests traveling to Baja California,” said Luis Ruiz with Onirius Hospitality Advisors. Ruiz served as the principal advisor for the development and launch of both hotels. “Coupled with Hilton’s strategic vision for Mexico growth and prowess as a hospitality leader, we’re delighted to provide guests with a truly unforgettable experience as part of Tapestry Collection by Hilton whether they’re traveling to the state’s capital of La Paz or the laid-back getaway of San Jose del Cabo.”
Perla La Paz, Tapestry Collection by Hilton and Tropicana Los Cabos, Tapestry Collection by Hilton will participate in Hilton Honors, the award-winning guest-loyalty program for Hilton’s world-class brands.
Both hotels join Hilton’s award-winning portfolio in Baja California which includes renowned resorts Waldorf Astoria Los Cabos Pedregal and Hilton Los Cabos. Throughout the Caribbean and Latin America, Hilton currently has a portfolio of more 210 hotels welcoming travelers throughout the region, and a development pipeline of approximately 115 hotels in various stages of design and construction.
For more information about Tapestry Collection by Hilton visit stories.hilton.com.
Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising more than 7,500 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 180 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Tapestry Collection by Hilton
Tapestry Collection by Hilton is a portfolio of over 120 original hotels that offer guests unique style and vibrant personality, encouraging them to connect to their destination and enjoy authentic, off-the-beaten-path experiences. While each property has a unique story to share that comes to life through uplifting design and unique food & beverage, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program. Experience Tapestry Collection by Hilton by booking at tapestrycollectionbyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tapestry Collection by Hilton at stories.hilton.com/tapestry, and follow the brand on Facebook, Instagram and Twitter.
About Onirius Hospitality Advisors
Onirius Hospitality Advisors is a leading hotel development, consulting, and investment firm with global expertise. The firm delivers long-term results and builds market-leading developments by providing a consistent framework to navigate every stage of the real estate lifecycle, from project inception to completion. Onirius' significant influence is evidenced by its involvement in key real estate developments and hotel transactions across Latin America and Europe in recent years, including some of the most relevant recent hotel deals in the region.