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Hilton Continues to Invest in Sustainable Travel and Tourism in Africa

ADDIS ABABA, Ethiopia and MCLEAN, Va. - Since Hilton announced its Big Five commitment to drive sustainable travel and tourism in Africa less than a year ago, the company has allocated $626,000 towards community partnerships and projects. These partnerships and projects drive impact and deepen positive social and environmental change in five key areas – Youth Opportunity, Water Stewardship, Anti-Human Trafficking, Local Sourcing, and Wildlife Protection. 

Investments include hotel-level project funding as well as contributions through the newly founded Hilton Effect Foundation and Hilton’s global partnerships with the World Wildlife Fund, International Youth Foundation, and Vital Voices. 

Rudi Jagersbacher, President, MEA&T, Hilton said: “Hilton is fully committed to Africa and the sustainable development of its travel and tourism sector. Our teams across the continent are empowered to invest in and scale up initiatives that build skills among young people, mitigate risks in human trafficking, engage local entrepreneurs across our supply chain, improve water efficiencies and promote responsible wildlife-based tourism.”

Examples of Hilton’s collaboration with local organizations in support of its Big Five commitment include:

Youth Opportunity - Hilton Transcorp Abuja, Nigeria partners with ACE Charity on its Business Empowerment Program for Women (BEPW) to provide skills and training opportunities for young women. Their latest project will see the BEPW participants trained in repurposing linen to create hotel uniforms and guest amenity bags saving around 50% on sourcing costs.

Water Stewardship - Hilton Garden Inn Lusaka, Zambia is tackling water access needs in the community by building a water pipe and pump with Village Water Zambia. This will specifically support local school children who are the most at risk from water-related illnesses.

Anti-Human Trafficking - Hilton Yaounde, Cameroon extends its partnership with the Women’s Guild for Empowerment and Development to create integration programs and work experiences for women who have been victims of human trafficking.

Local Sourcing - Hilton Northolme, Seychelles will invest in a local hydroponic farm and its sustainable farming practices, in order to promote farm-to-table experiences for guests, and reduce the hotel’s reliance on imported vegetables and herbs by 40% and 100%.

Wildlife Protection - Hilton Nairobi, Kenya continues to sponsor six elephants in a local elephant sanctuary which cares for orphaned elephants and supports their reintegration into the wild. This commitment has been sustained now for more than five years.

Hilton has been operating continuously in Africa since 1959 and is committed to long-term sustainable growth across the continent.  It currently operates a total of 47 hotels in Africa and has an active pipeline with a further 52 properties under development.

About Travel with Purpose

Travel with Purpose is Hilton’s corporate responsibility strategy to redefine and advance sustainable travel globally. By 2030, we plan to double our social impact investment and cut our environmental footprint by half. We track, analyze and report our environmental and social impact at each of Hilton’s nearly 5,900 hotels through LightStay, our award-winning performance measurement system. Travel with Purpose capitalizes on Hilton’s global scale to catalyze local economic growth; promote human rights; invest in people and local communities; and preserve our planet by reducing our impact on natural resources. Our strategy aligns with the United Nations Sustainable Development Goals. Visit cr.hilton.com to learn more.


About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising 7,000 properties and 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the 139 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.