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For Eighth Consecutive Year, Hilton Named Most Valuable Hotel Brand by Brand Finance

Hilton Hiroshima exterior sunset hotel building

McLEAN, Va. – Hilton has once again been named the most valuable hotel brand in the world, remaining above its pre-pandemic brand value and topping the Brand Finance Hotels 50 ranking with $11.7 billion in brand value. In addition to being named the most valuable brand, seven other Hilton brands were also included among the Hotels 50 ranking including Hampton by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton, Curio Collection by Hilton and Conrad Hotels & Resorts brands.

Over the past year, Hilton has grown its leading brand portfolio while continuing to deliver exceptional and memorable experiences to guests across the world. In 2022, Hilton opened its 7,000th hotel worldwide, surpassed 150 million Hilton Honors members and welcomed nearly 200 million guests while launching two new brands, Spark by Hilton and a new extended-stay brand with the working title Project H3 by Hilton.

“We believe our success really lies in our ability to innovate and deliver new products, programs, and services that meet guests’ changing needs while delivering on Hilton’s promise of an exceptional stay,” said Matt Schuyler, chief brand officer, Hilton. “Building brands is what we do best at Hilton, and we are proud of our rich history of delivering some of the best products in the hospitality business.”

In addition to solidifying its top ranking as the most valuable brand, Hilton was also ranked as having the highest Sustainability Perceptions Value (SPV). Brand Finance’s Sustainability Perceptions Value indicates the amount of brand value attributed to sustainability perceptions.

Through Travel With Purpose, Hilton’s environmental, social and governance strategy, the company is working to drive responsible travel globally while enhancing its long-term value. As the first global hospitality company to have its emissions targets validated by the Science Based Targets initiative (SBTi), Hilton is focused on reducing its emissions, creating engines of opportunity within its communities and preserving the destinations where Hilton guests and team members live, work and travel.

The Brand Finance Global 500 rankings assess the value of brands globally based on their financial strength and brand equity. Hilton’s world-class brand portfolio is comprised of more than 7,215 properties, in 122 countries and territories.

To learn more about the Brand Finance Global 500 2023 rankings, click here.


About Hilton

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising more than 7,500 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 180 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube