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Hilton Welcomes New Executive Committee Members

Noelle Eder, EVP & Chief Information and Digital Officer, and Martin Rinck, newly appointed EVP & Chief Brand Officer, join Hilton Executive Committee

MCLEAN, Va. - Today, Hilton (NYSE: HLT) announced two new executives will join the company’s Executive Committee, with the elevation of Noelle Eder, EVP & Chief Information and Digital Officer, and Martin Rinck, in the newly-created role of EVP & Chief Brand Officer.

“Our innovation is what differentiates us. Through the launch of our new brands and industry-leading technologies, we are redefining the hospitality experience,” said Christopher J. Nassetta, President and Chief Executive Officer, Hilton. “I am thrilled that both Noelle and Martin will play a continued role in helping our guests realize the full potential of their travel through creating memorable experiences and connecting them to the world in meaningful ways.”

Innovation and technology have kept Hilton at the forefront of the hospitality industry. Eder’s expanded role will deliver technology alignment across the business and continue the ongoing digital transformation benefiting Hilton’s guests, owners and team members. Eder joined Hilton two years ago, bringing with her more than two decades of cross-industry business and technology experience. She has successfully led the consolidation of Hilton’s technology architecture, creating a foundation that supports the company’s continued global growth.

Rinck brings more than 30 years of international hospitality experience and has been with Hilton for nearly 12 years, previously serving for 10 years on the Executive Committee as the Area President for Asia Pacific (APAC). Rinck has served as the Global Head for Hilton’s Luxury & Lifestyle group for the last two years. In his new role, he will oversee and lead the strategy for Hilton’s portfolio of 18 world-class brands.

Additionally, Chris Silcock, who has been a member of Hilton’s Executive Committee for the last four years, has expanded his role overseeing the Global Commercial Organization. His new role will include the Marketing and Loyalty & Partnerships organizations.

Eder, Rinck and Silcock will assume their new roles on March 9, 2020, following the departure of Jon Witter, the company’s Chief Customer Officer. All three leaders will report directly to President & Chief Executive Officer, Christopher J. Nassetta.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.