MEXICO and MIAMI, FL – Today, Hilton announces the debut of Tru by Hilton and Homewood Suites by Hilton in Saltillo, the capital of Coahuila de Zaragoza state and one of the fastest-growing industrial hubs in the country. Owned by American Hotels Group, the dual-branded hotel provides business and leisure travelers a comfortable and reliable stay, whether traveling for short or extended visits. These openings reinforce Hilton’s growth momentum in Mexico, where the company currently has more than 110 open hotels welcoming guests and more than 40 hotels in various stages of development.
“The opening of Tru by Hilton and Homewood Suites by Hilton in Saltillo reflects our commitment to offering travelers more choice and flexibility,” said Maxime Verstraete, vice president, brand management, Caribbean and Latin America, Hilton. “Dual-brand properties like this one allow us to cater to a wide range of stay occasions—from short business trips to extended family visits—by providing distinct room types and amenities under one roof. At the same time, they offer owners operational efficiencies and the ability to meet diverse demand sources, creating a win-win for guests and developers alike.”
Centrally located on Saltillo’s main highway and situated just three miles from downtown, Tru by Hilton Saltillo and Homewood Suites by Hilton Saltillo are less than eight miles from Aeropuerto Internacional Plan de Guadalupe and offer easy access to Parque Centro shopping complex, Museo del Desierto, and Santa María and Ramos Arizpe Industrial Parks.
The contemporary hotel offers shared, curated spaces along with thoughtful amenities, including complimentary hot breakfast buffet served daily, an onsite restaurant offering northern Mexican cuisine, a bar serving handcrafted cocktails, and a 24-hour convenience store. Guests have the option to relax in the heated pool, exercise in the fitness center or head for the foosball table in the engaging lobby. In addition to premium leisure amenities, the combined hotel features eight meeting rooms, with almost 4,300 square feet of flexible event space to accommodate a range of professional or social gatherings.
“Our investment in Saltillo underscores our confidence in its dynamic evolution across thriving industries, a city full of promise and one of transformational growth,” said Juan Carlos Saade, hotel owner, Tru by Hilton and Homewood Suites by Hilton Saltillo. “The hotel was thoughtfully designed for the modern traveler, offering curated hospitality experiences that meet the shifting needs of the city’s vibrant business sector and rich cultural allure.”
Tru by Hilton Saltillo
As the second hotel for Hilton’s innovative brand in Mexico, the 74-room Tru by Hilton Saltillo offers travelers a fresh, lifestyle-driven lodging experience. Rooms are intuitively designed for both form and function, featuring workspace, oversized windows, and bright spacious bathrooms. The lobby features a custom-designed mural that highlights local elements to inspire authentic connections, and includes vibrant zones to play, socialize, and work— offering an energetic hub that resonates with cross-generational travelers.
Homewood Suites by Hilton Saltillo
Homewood Suites by Hilton Saltillo marks the third Homewood Suites by Hilton hotel in Mexico, offering home-like accommodations to meet the distinct needs of extended stays. Designed for travelers seeking the perfect blend of comfort and modern style, the hotel features 84 spacious apartment-style suites decorated with gray hues with hints of fuchsia tones. With separate living and sleeping spaces and fully equipped kitchens, with microwave and refrigerator, the suites and contemporary amenities allow guests to live, work, relax and feel at home.
Guests of both hotels can enjoy the benefits of Hilton Honors, the award-winning guest loyalty program for Hilton's distinct brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi.
Hilton currently has a portfolio of over 290 hotels and resorts open and welcoming travelers across the Caribbean and Latin America. The company continues to drive growth in the region with a robust pipeline of more than 140 projects in development.
For more information or to make reservations, please visit Tru by Hilton Saltillo and Homewood Suites by Hilton Saltillo.
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,800 properties and nearly 1.3 million rooms, in 139 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 226 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Tru by Hilton
Tru by Hilton is a game-changing hotel brand with more than 300 open locations across the Americas and Vietnam, providing guests with a consistent, fun experience at an affordable price. Spirited, simplified and grounded in value, Tru by Hilton is designed for cross-generational appeal. Intuitively designed modern guestrooms feature rolling desks, oversized windows for natural light and bright, spacious bathrooms. Guests can enjoy complimentary hot breakfast at the Top It breakfast bar, featuring a signature automatic pancake maker. Premium snacks, light meal options and single-serve wine and beer (at most locations) are available for purchase at the 24/7 Eat. & Sip. market. Experience a positive stay at Tru by Hilton by booking at trubyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tru by Hilton at stories.hilton.com/trubyhilton, and follow the brand on Facebook and Instagram.
About Homewood Suites by Hilton
Homewood Suites by Hilton, Hilton’s upscale, award-winning, all-suite extended-stay hotel brand, has more than 540 pet-friendly locations across the Americas, with nearly 160 properties in the pipeline. When traveling for extended or quick overnight stays, Homewood Suites offers inviting, spacious suites featuring separate living and sleeping areas, and fully equipped kitchens with full-size refrigerators for guests seeking home-like accommodations and value-driven amenities, including free hot breakfast and a weekly Welcome Home Wednesday evening reception. Homewood Suites by Hilton is focused on guest satisfaction and stands behind each stay with its 100% Suite Assurance® guarantee. Experience a positive stay at Homewood Suites by Hilton by booking at homewoodsuites.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Homewood Suites by Hilton at stories.hilton.com/homewoodsuites, and follow the brand on LinkedIn, Facebook and Instagram.