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Hilton Reigns as Most Valuable Hotel Brand for the Ninth Consecutive Year According to Brand Finance  

Hilton Columbus Downtown - Exterior - Sunset
Nine of Hilton’s brands included on the annual Hotels 50 report  

McLEAN, Va. – Hilton continues its recognition as the world's most valuable hotel brand by Brand Finance, topping the Hotels 50 ranking with a brand value of $11.6 billion. Hilton hotel brands dominated the Hotels 50 ranking including:

  • Hilton Hotels & Resorts (No. 1) 
  • Hampton Inn by Hilton (No. 3)  
  • DoubleTree by Hilton (No. 6)  
  • Embassy Suites by Hilton (No. 8)  
  • Home2 Suites by Hilton (No. 17)
  • Homewood Suites by Hilton (No. 26)  
  • Conrad Hotels & Resorts (No. 30)  
  • Curio Collection by Hilton (No. 40)  
  • Waldorf Astoria Hotels & Resorts (No. 47)  

Every year, Brand Finance conducts the world's largest study on brand valuation for 5,000 of the biggest brands across all industries and publishes more than 100 reports, ranking brands across all sectors and countries. In the overall Brand Finance Global 500 2024 ranking, Hilton is one of only two hotel brands featured. 

Hilton has grown its leading portfolio to 24 world-class brands with the launches of Spark by Hilton and LivSmart Studios by Hilton, as well as the acquisition of Graduate Hotels and NoMad brands. Dedicated to spreading the light and warmth of hospitality worldwide, Hilton grew to more than 7,600 properties in 126 countries and territories with nearly 190 million Hilton Honors members to date in 2024, while welcoming over 213 million guests in 2023.  

“Hilton continues to grow and adapt our portfolio to meet the needs of today’s travelers and we are honored to once again top Brand Finance’s rankings of most valuable brands,” said Chris Silcock, president, Global Brands and Commercial Services, Hilton. “Whether it’s evolving established favorites such as Hilton Hotels & Resorts and Hampton by Hilton, offering bespoke impactful experiences with luxury and lifestyle brands such as Conrad Hotels & Resorts and Curio Collection by Hilton, or capitalizing on the extended stay trend with Homewood Suites by Hilton and Home2 Suites by Hilton, our range of world-class brands deliver value for guests and owners alike.” 

According to Brand Finance research, sustainability plays a significant role for travelers when considering a hotel stay. In addition to Hilton’s leading industry ranking in the Brand Finance Global 500, Hilton received the largest Sustainability Perceptions Value of any hotel brand in the 2024 Brand Finance Sustainability Perceptions Index. Through Travel with Purpose, Hilton’s global environmental, social and governance (ESG) strategy, Hilton is focused on reducing its emissions, creating engines of opportunity within its communities and preserving the beautiful destinations where we live, work and travel while operating with accountability, integrity and transparency. This strategy is integrated throughout Hilton’s global business, including operations, supply chain and engagement within communities.  

Through Travel with Purpose, as of 2023, Hilton achieved a 45.1 percent reduction in carbon emissions intensity among its managed hotels and reduced its water use intensity by 26.5 percent, from a 2008 baseline. The company also created more than 860,000 learning and career growth opportunities and more than 377,000 in volunteer hours in communities around the world through its social impact efforts and engagement with the Hilton Global Foundation, Hilton’s philanthropic arm.  

Learn more about the Brand Finance Global 2024 rankings here.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.