Simon Vincent, executive vice president and president, Europe, Middle East & Africa, Hilton, said, “We’re experiencing record growth in France, with 2023 set to be a historic high for hotel openings. As a key market for Hilton, we’re focusing on developing hotels in regional French towns and cities, the south coast and continued expansion in Paris. We continue to leverage our award-winning brands to grow market share and capture increased travel demand, particularly as France gets ready to host major global sporting events including the Olympic Games, Paralympic Games and Rugby World Cup.”
In France, Hilton’s development plans will see 24 properties added to the current trading portfolio of 23 hotels in coming years. Tapestry Collection by Hilton and Curio Collection by Hilton make up more than a quarter of upcoming hotels in Europe, ranging from island resorts to unique city hotels and historic buildings. In France, following recent openings in Hyères and Paris, Hilton is opening hotels under its collection brands in Bordeaux and Dijon, bringing Hilton brands to more regional cities across the country.
In addition to collection brand openings, Hilton’s focused service brand Hampton by Hilton is experiencing strong growth. In both France and wider Europe, Hampton by Hilton has a higher number of pipeline hotels than any other Hilton brand, with recent European openings including Hampton by Hilton Tours Centre, Hampton by Hilton Barcelona Fira Gran Via and Hampton by Hilton Dublin City Centre.
In recent years, Hilton has also introduced new brands to the French hotel market, with the openings of Canopy by Hilton Paris Trocadero and Hotel Camille Paris Gare de Lyon, Tapestry Collection by Hilton in 2021, as well as DoubleTree by Hilton Lyon Eurexpo last year.
Sainte-Anne Hotel Dijon, Curio Collection by Hilton
Hilton’s next opening in France is Hilton Garden Inn Marseille Provence Airport, a 178-guest room hotel and the largest hotel within the airport premises, opening by the end of March.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,600 properties and nearly 1.3 million rooms, in 139 countries and territories.Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 218 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X,LinkedIn, Instagram and YouTube.