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Hilton Taghazout Bay Beach Resort & Spa Begins Welcoming Guests

pool, ocean view at Hilton Taghazout Bay Beach Resort & Spa
Hilton Taghazout Bay Beach Resort & Spa
Located in the heart of Taghazout Bay – near Agadir – the beautiful beachfront property offers Hilton’s signature hospitality with a distinctly Moroccan flair

TAGHAZOUT, Morocco Hilton (NYSE: HLT) today celebrates the opening of Hilton Taghazout Bay Beach Resort & Spa, a beautiful beachfront resort with breathtaking views of the Atlantic Ocean. Located in Taghazout Bay, 14 kilometres from the centre of Agadir, the resort offers the perfect escape for guests wanting to enjoy a stay in paradise filled with sun, sea, and sand.

Named after the legendary Amazigh village of Taghazout, the resort is a fusion of contemporary style and Moroccan-inspired design, with each of the 170-guest rooms featuring private balconies and ocean views. Families can book and confirm reservations with Confirmed Connecting Rooms by Hilton and the resort’s prime location provides access to local tourist attractions, including CrocoParc, the Argan Tree Museum – as well as the Paradise Valley Tazegzout Golf Course.

Hilton Taghazout Bay Beach Resort & Spa is part of Morocco's new sustainable Taghazout Bay Resort complex. The spectacular resort contributes to the Moroccan government's ambitions to establish the country as one of the top 20 tourist destinations in the world, through the ‘Plan Azur Initiative’ and the Taghazout Resort Development & Promotion Strategy. The new Hilton property implements various initiatives to improve its environmental footprint including water efficiency and energy saving, tracked via Hilton’s LightStay technology.

Hilton has a strong heritage of hospitality in Morocco and has operated across the African continent for more than six decades,” said Jochem-Jan Sleiffer, president, Middle East, Africa and Türkiye, Hilton. “We are excited to open Hilton Taghazout Bay Beach Resort & Spa as we enter new destinations across Morocco – providing world-class hospitality and incredible guest experiences whilst supporting local communities with our Travel with Purpose programme.”

Unique Culinary Experiences

Accompanying the resort’s unique architecture is a broad range of food and beverage offerings featuring five unique concepts that showcase authentic local and international flavours.

Guests can enjoy meals from the all-day destination restaurant Azul, where modern design meets a stunning ambience. Anaw restaurant provides guests with the finest Mediterranean delicacies and refreshments in an indoor and alfresco setting overlooking breathtaking ocean and pool views. Expertly crafted cocktails are available at Suave cocktail bar, and for dinner guests can tantalise their tastebuds at IMIM, a locally inspired Moroccan dining concept with a modern twist. Grab & Go provides exquisite pastries, savoury snacks and a selection of hot and cold beverages.

Leonard Gooz, global category head, Hilton Hotels and Resorts, Hilton, said, “We are delighted to introduce Hilton Hotels & Resorts to the beautiful region of Agadir in Morocco. Hilton Taghazout Bay Beach Resort & Spa is the ultimate destination for leisure travellers who want to experience Hilton hospitality with a Moroccan influence in a prime beachfront location in a historic and culturally significant part of the country.”

Curated Experiences for All Ages

Hilton Taghazout Bay Beach Resort & Spa offers a range of experiences – from thrill seeking at the best local surfing spots and kayaking, to relaxation at the award-winning eforea Spa. The property also features a range of boutique shops offering locally made outfits, handicrafts, and artworks.  Guests can also enjoy curated personalised local trips, such as visits to local surf spots, and a journey into the world of pottery-making at Taghazout Village. The Village also has an on-site surf camp, a tennis club, and a golf academy.

The eforea Spa promises guests a transformative journey of the mind, body, and spirit, providing the ultimate relaxation escape to emerge brighter. The spa combines ancient traditions with modern expertise across its six treatment rooms, two hammams, salon and indoor heated pool providing an oasis of calm to help guests feel relaxed and revitalised.

Guests can also soak up the sun in one of the resort's five distinct pools or get their adrenaline pumping at the property’s 24/7 state-of-the-art fitted gym with in-house fitness experts providing daily personalised training services. The property also features a Kids Club for young guests, an Omnisport court and a beach with daybeds.

An Exceptional Meetings & Events Destination

From its elegant ballroom to its meeting rooms and outdoor settings, Hilton Taghazout Bay Beach Resort & Spa transforms spaces into memorable venues for corporate events, private parties, social events, and weddings. The property offers state-of-the-art facilities that accommodate up to 450 guests, with a dedicated events team and exceptional customer service. In line with the sustainability focus, Hilton Taghazout Bay Beach Resort & Spa allows customers to Meet With Purpose and convene in a more sustainable way by integrating social and environmental considerations into their meetings and events. The property provides climate-conscious menus, LightStay Meeting Calculator to help planners stay updated on the carbon footprint of their gatherings and social impact opportunities that align with their Environmental, Social and Governance (ESG) goals.

Hilton Taghazout Bay Beach Resort & Spa is owned by SAPST (Société d'Aménagement et de Promotion de la Station de Taghazout). The property joins four operating hotels in Morocco: Hilton Tanger City Center Hotel & Residences, Hilton Tanger Al Houara Resort & Spa, Hilton Garden Inn Tanger City Centre, and Hilton Garden Inn Casablanca Sud, as well as six hotels under development in locations across the country.

For more information about Hilton Hotels & Resorts, please visit

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Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.  

About Hilton Hotels & Resorts

For over a century, Hilton Hotels & Resorts has set the benchmark for hospitality around the world, providing new product innovations and services to meet guests' evolving needs. With more than 600 hotels across six continents, Hilton Hotels & Resorts properties are located in the world’s most sought-after destinations for guests who know that where they stay matters. Experience a positive stay at Hilton Hotels & Resorts by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Hotels & Resorts at, and follow the brand on Facebook, Twitter and Instagram