Jenny Milos, vice president, Brand Management, Suites & Focused Service,
at the Hilton Garden Inn Roadshow
BANGKOK – Hilton (NYSE: HLT), the fastest growing hospitality company in Asia Pacific, hosted over 100 hotel developers and owners from Thailand and other markets in South East Asia, as it introduced a new regional room prototype for its upscale brand, Hilton Garden Inn.
Held in Bangkok, the Hilton Garden Inn Roadshow showcased the brand’s roadmap for expansion in Thailand and South East Asia, leveraging franchised and managed hotel agreement options, and emphasizing robust returns for owners. Hilton Garden Inn’s focus on regionalization caters to diverse guest needs and underscores emerging market prospects within the country and the region at large.
Hilton Garden Inn: Game for Growth
Asia Pacific presents a USD10 trillion consumption growth opportunity over the next decade, as more than one billion Asians are set to join the middle class by 2030. The continued resurgence of travel, coupled with the value-driven preferences of the growing middle class segment, have primed the award-winning Hilton Garden Inn brand for even greater success as it offers upscale yet affordable accommodation, thoughtful conveniences, and Brighthearted hospitality.
Speaking at the event, Guy Phillips, senior vice president, Development, APAC ex Greater China, Hilton, highlighted the strong appeal of Hilton Garden Inn across various market types, as it often leads the way as the first of Hilton’s brands to enter many secondary and tertiary markets. “Hilton Garden Inn hits a sweet spot for owners and travelers alike. This was very evident from the interest and enthusiasm that we have received at today’s event in Thailand,” said Phillips.
“Owners have shared with us that they are drawn to Hilton Garden Inn for its efficient kit-of-parts prototype, tailored offerings, and greater flexibility with franchised and managed hotel agreement options. They also value the brand’s ability to leverage Hilton’s powerful commercial engine and its regionalization approach for the Asia Pacific market, all of which help ensure long-term success,” said Phillips.
Elevating Guest Experiences
Hilton Garden Inn's new regional room prototype features innovations in design and amenities tailored to elevate the guest experience and deliver strong investment returns. The brand’s core elements have been honed based on deeply researched customer and competitive insights. Its region-specific programming also seamlessly integrates Hilton Garden Inn’s global standards with the local preferences that are specific to each market.
"Today's travelers seek quality, design, comfort, and most importantly, value in their accommodations,” said Jenny Milos, vice president, Brand Management, Suites & Focused Service, Asia Pacific, Hilton. “Based on our research, amenities, facilities, décor and design were the top decision drivers for Thai consumers in their ranking and selection of hotels in this price range. These insights have deeply informed our prototype, which has been very warmly received by owners, developers and consultants alike.”
“Thailand continues to thrive as the region’s premier travel destination, with tourist arrivals for the first half of this year already close to eclipsing the whole of last year’s. It is against this backdrop that traveler preferences for upscale yet value-driven accommodations come sharply into focus,” said Bill Barnett, veteran hospitality and real estate advisor, and founder and managing director of C9 Hotelworks. “I see Thailand as a fitting canvas for a brand like Hilton Garden Inn to take root and gain market traction, as its lower upfront costs and speed to market would very much appeal to first-time and experienced hotel owners alike.”
To date, Hilton Garden Inn has 75 properties operating in Asia Pacific, and over 130 in the pipeline. This year, the brand has already welcomed close to 2 million guests across the region. Since 2021, the brand has entered new markets and gateway cities in Thailand, Japan, South Korea and Australia. Following the launch of Hilton Garden Inn Da Nang (Vietnam) this year, four more Hilton Garden Inn properties are expected to open in Thailand in the coming years – Hilton Garden Inn Bangkok Riverside, Hilton Garden Inn Krabi Ao Nang, Hilton Garden Inn Bangkok Ram Intra and Hilton Garden Inn Pattaya City.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 165 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Hilton Garden Inn
The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, affordable accommodations and modern amenities for an experience that is simply on another level. The Hilton Garden Inn Promise affirms the brand’s goal to make each guest’s stay better and brighter. Guaranteed. With more than 980 hotels in 58 countries and territories around the world, the brand ensures today’s busy travelers have a bright and satisfying experience, starting with the first hello. Experience a positive stay at Hilton Garden Inn by booking at hgi.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Garden Inn at stories.hilton.com/hgi, and follow the brand on Facebook, Instagram and Twitter.