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Hilton Welcomes First Curio Collection by Hilton Property in Thailand

KROMO, Curio Collection by Hilton Signing
Located in the heart of Bangkok’s prime Sukhumvit shopping district, KROMO, Curio Collection by Hilton marks Hilton’s inaugural project with SC Asset Corporation PCL

BANGKOK, Thailand – Leading global hospitality company Hilton (NYSE: HLT) today announced the signing of an agreement with SC Asset Corporation PCL to introduce KROMO, Curio Collection by Hilton, marking the lifestyle brand’s debut in Thailand and the brand’s growing presence in South East Asia. Scheduled to open at the end of 2024, the new-build hotel will join Hilton’s expanding portfolio of hotels in Thailand, where it currently operates 13 properties across five brands, with nine more in the pipeline.

“We are thrilled to embark on our partnership with SC Asset Corporation PCL to unveil KROMO, Curio Collection by Hilton,” said Clarence Tan, senior vice president, Development, Asia Pacific, Hilton. "Thailand shines as a premier global destination, with Bangkok as the world's most visited city. Steeped in cultural heritage and widely recognized for its unique attractions, Thailand’s appeal continues to endure among travelers from all around the world. Thailand’s first Curio Collection underlines our commitment to working with our valued owner partners to leverage our diverse brand portfolio to drive growth and performance in key markets across the region. We look forward to a future of shared success, as we continue to bring authentic and remarkable experiences closer to lifestyle travelers." 

Curio Collection by Hilton is Hilton’s global portfolio of hand-picked hotels that immerses guests in one-of-a-kind moments in the world’s most sought-after destinations. No two hotels are alike and each hotel evokes a bespoke story through its distinctive architecture and design, exceptional dining experiences, and meticulously curated activities. Guests have the opportunity to experience the charm of independent hotels while enjoying the perks of Hilton’s guest loyalty program. Launched a decade ago, Curio Collection by Hilton will continue to provide guests with even more ways to enjoy spirited adventures, as the brand celebrates first-in-market debuts worldwide. Now with more than 150 hotels in operation, the brand is anticipated to open more than 20 new properties in 2024. Recent additions in South East Asia include La Festa Phu Quoc, Curio Collection by Hilton, marking the brand’s debut in Vietnam.  

Inspired by the word “chroma” which alludes to intensity of hues, KROMO, Curio Collection by Hilton aims to evoke a sense of color, vibrancy, and splendor. Guided by this philosophy, it is poised to satisfy guests’ curiosity to explore surprising discoveries through distinctly local offerings where heritage and modernity interplay.  

Situated along Sukhumvit’s vibrant shopping belt, the hotel enjoys a prime location close to prominent retail destinations including Emporium, EmQuartier, and the recently unveiled EmSphere. Shopping malls and department stores such as Terminal 21 Bangkok, Times Square Building Mall and Robinson Department Store are also a stone’s throw away. In addition to being conveniently located near Bangkok’s Skytrain stations, Phrom Phong and Asoke, the hotel is also a short walk from Benchasiri Park, ideal for travelers who wish to unwind in nature. 

“Each Curio Collection by Hilton has its own story to tell, and we are delighted to now offer guests in Thailand the ability to experience independent hotels that are destinations unto themselves. We are excited to celebrate this milestone opening in Thailand, where guests can experience meaningfully curated services and rituals amid a grand sense of arrival,” said Alexandra Jaritz, senior vice president, Brand Management, Asia Pacific, Hilton. “Our newest lifestyle addition, KROMO, invites guests to explore a world of unexpected surprises and hidden wonders through meticulously crafted experiences.”  

KROMO, Curio Collection by Hilton will feature 306 thoughtfully curated rooms and suites, each fitted with a three-fixture bathroom. Rooms start from 32 square meters, each designed with unique expressions of Thai culture. KROMO, Curio Collection by Hilton will feature three world-class dining concepts, including an all-day dining restaurant, a creative social dining space and a bar. The hotel will also offer a fitness center as well as indoor and outdoor pools when it opens. 

“We are incredibly heartened to commence our inaugural partnership with Hilton by bringing the Curio Collection by Hilton brand to Thailand. Hilton is an award-winning brand well known for providing world-class offerings and exceptional stays, and we are confident that KROMO, Curio Collection by Hilton will enhance Bangkok’s appeal as a lifestyle destination and set new standards of hospitality in Thailand when the hotel opens,” said Nuttaphong Kunakornwong, chief executive officer, SC Asset Corporation PCL. 

KROMO, Curio Collection by Hilton will be part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s distinct hotel brands. Members who book directly on the hotel’s website will have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors app. 

For more information about Hilton, please visit stories.hilton.com.   

Media Contact

Geraldine Ling Hilton – Asia Pacific geraldine.ling@hilton.com

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 23 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.  


About Curio Collection by Hilton

Curio Collection by Hilton is a global portfolio of more than 160 individually remarkable hotels hand-picked to immerse guests in one-of-a-kind moments in the world’s most sought-after destinations. Each hotel in the Curio Collection evokes a bespoke story through distinctive architecture and design, world-class food & beverage and curated experiences, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Experience Curio Collection by Hilton by booking at curiocollection.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Curio Collection by Hilton at stories.hilton.com/curio, and follow the brand on Facebook, Instagram and Twitter


About SC Asset

SC Asset (SC.BK) is a pioneering 'Living Solution Provider' at the forefront of Thailand real estate industry, renowned for its leadership in innovation. By integrating technology and environmental sustainability into its operation, it prioritizes a human-centric approach tailored to enhance the well-being and quality of life of its residents. SC Asset's dedication has earned it recognition as "The Most Powerful Real Estate Brand 2022" and "Thailand’s Most Admired Brand 2024" in the detached house category.  

As an innovative home leader, SC Asset core business focuses on delivering property development for sale with innovations such as Command Centre, a security monitoring technology and AI, also RueJai Intelligence, and enhancing the customer experience with specially curated, facilitated through the utility token Morning Coin. Apart from the primary business, SC Asset operates subsidiary ventures as Recurring Income Businesses. This diverse portfolio spans four sectors under SC Expedition: Office Buildings for Lease, Hotels, Warehouses, and Rental Apartments in the USA. 

As an innovative home leader, SC Asset core business focuses on delivering property development for sale with innovations such as Command Centre, a security monitoring technology and AI, also RueJai Intelligence, and enhancing the customer experience with specially curated, facilitated through the utility token Morning Coin. Apart from the primary business, SC Asset operates subsidiary ventures as Recurring Income Businesses. This diverse portfolio spans four sectors under SC Expedition: Office Buildings for Lease, Hotels, Warehouses, and Rental Apartments in the USA.