SARASOTA, FL — Jebcore Companies, a real estate development firm headquartered in Sarasota, Florida with projects along the east coast, in collaboration with WMG Development and Hilton (NYSE: HLT) reveal Waldorf Astoria Residences Sarasota, introducing the iconic brand to the city for the first time.
Located in downtown Sarasota at the intersection of Main Street and Pineapple Avenue, Waldorf Astoria Residences Sarasota are situated steps from Sarasota Bay and the city’s largest marina. The location offers future owners access to the bayfront, fine dining and boutique shopping, creating an unrivaled urban-meets-coastal living experience. The development will prioritize pedestrian experience, architectural elegance, and elevated living.
“From the outset, our vision for Waldorf Astoria Residences Sarasota has been shaped by a deep appreciation for this extraordinary location, Sarasota’s rare blend of natural beauty, cultural richness and the legacy of one of the world’s most storied hospitality brands,” said Sadek Omar, partner, Jebcore Companies. “This building is the perfect marriage of beautiful architecture and the world-class service for which Waldorf Astoria is renowned. Every detail, from its graceful design to its meticulously crafted interiors, has been conceived to embody the brand’s timeless sophistication, creating a landmark where iconic design and legendary hospitality come together in perfect harmony.”
WMG Development acquired the site in 2023.
“This Five Points site is one of Sarasota’s most important addresses, and we are thrilled to partner with Jebcore on a project of this significance,” said Curt Frost, president and CEO, WMG Development. “From the moment we purchased this property, our intent was to build upon the property’s legacy and ensure we could be part of its story. Waldorf Astoria represents the pinnacle of elegance and service, and bringing this to downtown Sarasota allows us to advance the city’s rich narrative with something enduring, meaningful, and true to place. At WMG, our mission has always been to elevate experiences for communities — to develop with honor, integrity, and vision — and this project will not only be architecturally iconic, but it will also be a proud chapter in Sarasota’s future for generations to come.”
Designed by award-winning ODP Architecture & Design with interiors by Workshop/APD, the 18-story tower will comprise of 86 private residences and a curated collection of world-class amenities, all complemented by Waldorf Astoria’s signature, Sincerely Elegant Service. The design emphasizes both elegance and lifestyle, offering over 50,000 square feet of interior and exterior amenities. Of which 20,000 square feet of indoor amenities include the brand's signature Peacock Alley lounge, fitness and Pilates studio, world-class spa, movie theater lounge, golf simulator and guest suites. Outdoors, residents will enjoy three-quarters of an acre of landscaped park space featuring a resort-style pool, tranquil cold plunge and hot tub, recreational lawns and beautifully landscaped gardens and a dedicated grove.
The experience extends beyond the building with 42,000 square feet of Class A commercial space with ample outdoor spaces and dedicated parking. A discreet sense of arrival will be achieved through two private access points - one on Main Street and another via a dedicated porte-cochère on Mira Mar Court - supported by valet services for both residences and retail. For added convenience and exclusivity, residents will also have access to a Rolls-Royce Cullinan house car and private golf cart service, along with a day yacht for exceptional waterfront experiences.
“Waldorf Astoria Residences Sarasota marks an exciting new chapter in our residential portfolio, introducing private residences that bring the brand’s legendary service and timeless design to this vibrant coastal downtown,” said Jonathan Wingo, global head, Residential Programs, Hilton. “Each new residence strengthens our commitment to creating extraordinary homes that embody Waldorf Astoria’s signature elegance and attention to detail in the world’s most desirable coastal settings.”
Construction is anticipated to begin in late 2026. Sales will commence soon, represented by Michael Saunders & Company.
For more information, please visit waresidencessarasota.com.
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Waldorf Astoria is a registered trademark of Hilton International Holding LLC, an affiliate of Hilton Worldwide Holdings Inc. (“Hilton”). The residences are not owned, developed, or sold by Hilton, and Hilton does not make any representations, warranties or guarantees whatsoever with respect to the residences. The developer uses the Waldorf Astoria brand name and certain Waldorf Astoria trademarks (the “trademarks”) under a limited, nonexclusive and non-transferable license from Hilton. The license may be terminated or may expire without renewal, in which case the residences will not be identified as a Waldorf Astoria branded project or have any rights to use the trademarks.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 25 world-class brands comprising 9,000 properties and over 1.3 million rooms, in 141 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 235 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Branded Residential by Hilton
Branded Residential by Hilton extends the light and warmth of hospitality for which Hilton is known worldwide, creating opportunities to own real estate at globally renowned properties in the world’s most desirable locations. Branded Residential by Hilton delivers an elevated offering, rooted in a philosophy of care and attention to the resident experience across categories, with commercial success across all market segments, from luxury to lifestyle and beyond. With 12 world-class brands spanning 39 properties operating globally, and nearly 50 properties in development, Branded Residential by Hilton brings Hilton’s century of influence and expertise in global hospitality to a culturally-savvy, design-forward and diverse, best-in-class portfolio. Learn more at hiltonbrandedresidences.com.
About Jebcore Companies
Jebcore Companies is a real estate investment and development company comprised of three specialized subsidiaries: Jebco Ventures, JBCC Development, and ORE Development. Together, they deliver innovative projects across residential, mixed-use, retail, industrial, and hospitality sectors across the east coast. Jebcore Companies brings design-forward, purpose-driven communities to life, emphasizing strategic partnerships, financial strength, and long-term value.
About WMG Development
WMG Development is a national real estate investment and development company dedicated to creating projects that honor communities, elevate experiences, and stand the test of time. Headquartered in Florida, WMG has delivered more than 500 projects across 35 states. WMG’s development focus ranges from mixed-use destinations to retail, medical, and multifamily developments. Guided by a mission to build with integrity, vision, and long-term value, WMG partners with municipalities, institutions, and industry leaders to shape places that matter. Every project reflects a commitment to architectural excellence, community impact, and lasting relationships — advancing local stories while building a legacy of honorable development.
About Michael Saunders & Company
In its 49th year of innovative service to Southwest Florida, Michael Saunders & Company is the top independent real estate company in the region with a network of 20 full-service sales offices and more than 700 agents and 150 support team members spanning the Gulf Coast region from St. Petersburg to Sanibel. International brokerage affiliations with Forbes Global Properties®, Leading Real Estate Companies of the World®, Luxury Portfolio International®, and Mayfair International Realty extend the company’s message to qualified buyers nationally and globally. Headquartered in Sarasota, FL, Michael Saunders & Company affords customers the most comprehensive range of real estate services in the Southwest Florida marketplace. These include mortgage, title, insurance, and relocation services, a developer services division, and a commercial real estate division. A philanthropic arm, the MSC Foundation, gives back to Gulf Coast community organizations via donations from agents and staff.
About ODP Architecture & Design
Founded in 2004 and headquartered in Hollywood, FL, ODP is an award-winning architecture and interior design firm. Our international team fosters a culture of learning and collaboration, delivering architectural and interior design works that are rich in design and technical precision. We are committed to navigating project complexities with determination, embracing new technologies to create unique, solution-driven designs, and upholding integrity as the foundation of our business strategy, to guide everything we do.