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The Biltmore Mayfair Brings Contemporary Luxury to London’s Most Exclusive Postcode

Europe’s first LXR Hotels & Resorts property opens on Grosvenor Square, showcasing food & beverage by Michelin‑star restaurateur Jason Atherton

LONDON - The Biltmore Mayfair opens its doors today as Europe’s first LXR Hotels & Resorts property — Hilton’s collection of luxury hotels. The 307-room hotel combines exquisite contemporary accommodation, stunning views across the gardens of Grosvenor Square and innovative culinary concepts by Michelin-starred restaurateur Jason Atherton, creating the ultimate urban sanctuary in the heart of Mayfair.

A new jewel in the prestigious neighbourhood, the hotel unites 20th century grandeur with modern architectural details. Guests looking for an elegant escape can book into one of the 57 beautifully designed suites where, for special occasions, they can enjoy personalised embroidered pillowcases and monogrammed bathrobes. Quintessentially British amenities by Penhaligon’s are provided in all bathrooms. Instead of a traditional minibar, guests who book one of the hotel’s eight signature suites will have access to a quilted, leather-encased cabinet holding full-size bottles of champagne. Even the hotel’s youngest residents will feel perfectly pampered in the signature suites with their own bathrobes, coloured toothbrushes and access to a complimentary non-alcoholic mini bar throughout their stay.

The Biltmore Mayfair, is also home to the capital’s most sought-after new restaurant concepts from world-renowned restaurateur Jason Atherton:    

  • The Betterment features a seasonally driven menu, from locally sourced fish and meats that are wood-fired to signature salads and plant-based dishes.
  • The Pine Bar operates as a sophisticated bar with classic cocktails, exceptional wines and delicious bar snacks, including home-cured charcuterie.
  • The Tea Lounge, located within the hotel lobby, is ideal to enjoy one of London’s finest afternoon teas and indulge in a selection of homemade sandwiches. Guests can also enjoy sweet delicacies including a Dorset spice apple cake and lemon and lavender macarons in the Writer’s Corner.
  • Finally, within the heart of the hotel is The Terrace. Open all year round, the relaxed, al fresco area is surrounded by stunning floral arrangements, sweeping greenery and glimmering fairy lights, making it the perfect spot to drink and dine under the stars.

With a host of iconic landmarks and neighbourhoods on its doorstep, including the home of bespoke tailoring, Savile Row, and exclusive retailers on Bond Street — the hotel is a decadent retreat to experience the best that London has to offer.

 “We are delighted to be opening The Biltmore Mayfair, Europe’s first LXR Hotels & Resorts property, on London’s prestigious Grosvenor Square,” said Simon Vincent, President, EMEA, Hilton. “Bringing contemporary luxury to Mayfair, guests will experience outstanding hospitality, including dining by Chef Jason Atherton, in remarkable surroundings that truly capture the spirit of London and British luxury.”

Jason Atherton will oversee food and beverage for the hotel’s extensive event spaces, including the impressive 500-square-metre ballroom, ideal for large-scale events, weddings or cocktail receptions, with capacity for up to 700 guests. For more intimate functions, the Waterloo and Manhattan Suites can hold up to 80 and 100 guests respectively, while the Kendal Suite lends itself perfectly to up to 40 guests. The hotel also boasts a state-of-the-art fitness suite.

“The exceptional, singular service that is consistent across all LXR Hotels & Resorts, paired with the personalized attention offered by The Biltmore Mayfair is truly unparalleled,” said Feisal Jaffer, Global Head, LXR Hotels & Resorts. “We look forward to creating a distinctive sanctuary from where our guests can experience the best of London.” 

The Biltmore Mayfair joins Habtoor Palace Dubai, LXR Hotels & Resorts, as the second property within Hilton’s collection of luxury hotels. The brand made its world debut with the opening of Habtoor Palace in August 2018. 

The Biltmore Mayfair, LXR Hotels & Resorts is part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 17 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app. Book direct at Hilton.com, through the Hilton Honors app or through other official Hilton channels for more perks and a price match guarantee. 

The Biltmore Mayfair is located at 44 Grosvenor Square, London, W1K 2HP. For more information, or to make a reservation, visit thebiltmoremayfair.com or call +44 (0) 20 762 99400. The property is owned by Millennium & Copthorne Hotels Plc and managed by Hilton. For more information on LXR Hotels & Resorts, please visit newsroom.hilton.com/lxr.


About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising 7,000 properties and 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the 139 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on  Facebook, Twitter, LinkedIn, Instagram and YouTube.


About LXR Hotels & Resorts

LXR Hotels & Resorts is a collection of independent luxury properties that celebrate the timeless pursuit of personal adventure. Found in the world's most alluring destinations, LXR Hotels & Resorts connects legendary properties into an exclusive network of hotels that are set apart by individual design, an unrivaled commitment to personalized service and elegant, yet locally immersive, experiences for guests. Each member of the collection features its own enchanting pedigree, story and character that is steeped in the originality of its locale and provides a luxurious base of exploration for the intrigued, yet discerning adventurer. LXR Hotels & Resorts is part of Hilton, a leading global hospitality company, and each property benefits from the strength of the Hilton enterprise and its award-winning Hilton Honors program. Experience a positive stay at LXR Hotels & Resorts by booking at lxrhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about LXR Hotels & Resorts at stories.hilton.com/lxr