News ReleasesCategory|

LXR Hotels & Resorts Celebrates U.S. Debut with Oceana Santa Monica

Exclusive retreat known for unparalleled, personalized service and immersive, local experiences to join LXR’s collection of independent, luxury properties

SANTA MONICA, Calif. and MCLEAN, Va. - LXR Hotels & Resorts, Hilton’s collection of independent, luxury properties, today announced its U.S. debut with the addition of the recently redesigned Oceana hotel, an intimate 70-room coastal oasis situated along the coveted beach district of Santa Monica. The property is owned and operated by JRK Property Holdings, Inc.

Steps from the pristine California coast yet tucked into an exclusive, residential enclave, Oceana provides a retreat for discerning travelers with the elevated comforts of a dream beach home coupled with the uniquely personalized service for which LXR Hotels & Resorts are known. The resort exudes a glamorous yet sophisticated sensibility and inspires a captivatingly local and uniquely personal experience that engages guests with warm Californian hospitality, aligning with LXR’s core philosophy of providing a bespoke and immersive experience. The intimate property will connect each guest with a curated lens into Santa Monica design, wellness and lifestyle, creating memories that linger long after guests depart.

“It’s an honor to partner with an esteemed real estate company like JRK who shares our vision and values in bringing new life to this resort,” said Feisal Jaffer, global head, LXR Hotels & Resorts. “With authentic inspiration woven throughout every element of the hotel – from the coastal design to fresh culinary experiences and tranquil environment – Oceana is a charming new addition to the LXR portfolio and we are proud to play a part in the vibrant Santa Monica community’s economic recovery after such a challenging year.”

Oceana joins the growing collection of more than 10 open or soon-to-be-open LXR properties in the world’s most sought-after destinations. These include the Biltmore Mayfair in London’s esteemed Grosvenor Square, Zemi Beach House on the white sands of Anguilla, Roku Kyoto along the foothills of the Takagamine Mountains in Japan, the magical Mango House Seychelles in the east Indian Ocean, Crockfords Las Vegas in the heart of the Strip, and more to be announced soon.

Personalized Arrival Experience

Oceana provides a rare opportunity to experience Santa Monica like a local resident of the coveted beach district. Driving along Ocean Avenue, the first vision of Oceana is the hotel’s stately, ivy-clad facade, quietly at home among the neighborhood’s other beautiful residences. Upon entering the stunning living-room-inspired lobby, guests are personally greeted by the hotel’s knowledgeable team and welcomed to their dream beach home.

Luxury Accommodations

Guests can relax and enjoy the breathtaking sea views from lavishly appointed yet inviting rooms that evoke a true sense of warmth and comfort. From rich, deep velvet sofas and sleek suede lounges, to a four-poster bed outfitted with sumptuous Loro Piana bedding and Frette linens, each suite feels like a private guest house at an impeccably designed home. The experience is complete with spa-inspired bathrooms with Bottega Veneta bath amenities and state-of-the-art innovation including personal iPads that control everything from temperature to light settings and allow guests to order room service. 

Thoughtful Design

Interior designer Anna Busta, of Busta Studio in NYC and best known for her high-end residential work, oversaw the hotel’s design, ensuring no detail was overlooked. Her modern perspective captivates the senses and includes soothing color palettes, gold metal accents, bold geometric patterns and extensive wood finishes.

Perched on the Palisades bluff, Oceana delivers panoramic vistas and is surrounded by lush greenery and blooms from landscape architecture firm Perry Guillot of the Hamptons. The extraordinary veranda offers a comforting yet stylish daytime lounge for sunbathing, and an elegant evening escape for al fresco dining.

Locally Inspired Culinary Experience

Throughout their stay, guests are invited to enjoy a truly bespoke culinary experience. Open exclusively for hotel guests, the dining spaces showcase the resort’s signature take on seasonal Californian cuisine rooted in hyper-local ingredients from the world-famous Santa Monica Farmers Market. Meals are always prepared to guest specifications and can be served in any of the dining venues. Oceana’s dining experiences include:

  • Sandpiper: Oceana’s main restaurant sets the scene for an intimate experience reminiscent of a private beach home with a picturesque seaside backdrop, but with the added comforts of five-star service and elegant cuisine.
  • The Veranda: There is no better venue for al fresco dining at Oceana. Here, guests can enjoy full access to Oceana’s breakfast, lunch and dinner menus with the benefit of enjoying your meal poolside. Whether reclining in James Perse chaise lounges or cozying up by the fire pit, The Veranda is the perfect space to exercise your refined palette while taking advantage of always sunny Santa Monica.
  • Sunset Terrace: With panoramic views of the Pacific Ocean, the Sunset Terrace is the perfect rooftop lounge location to relax, imbibe and enjoy the majesty of the sun sinking into the horizon. And for sushi lovers, we are excited to announce our exclusive Nobu Pop-Up Experience featuring some of the famed delicacies only Nobu chefs can provide. 

Oceana’s authentic expression of Southern California cuisine also includes rare tequila tasting flights in the spring in partnership with Casamigos. To further immerse guests in their culinary experience, the hotel’s executive chef leads private tours of the Santa Monica Farmers Market to hand-pick fresh produce for personalized tasting menus. 

Exclusive Amenities

The resort’s main pool, situated at the heart of the property, is lined with rich olive trees and oversized daybeds to ensure ultimate guest relaxation.

Beyond the courtyard is a fitness studio equipped with state-of-the-art Peloton and Technogym equipment. Guests have access to personal trainers for one-on-one sessions upon request, in addition to private yoga sessions on the beach each morning. The adjacent spa treatment room offers a full-service spa menu and salon hair services so guests can feel prepped and pampered throughout their stay. To venture into the city, guests are ushered in a private house car, or for a more casual beach day, Oceana offers sea-blue beach cruisers. Guests can also enjoy a private taste of L.A. fashion with an exclusive shopping experience led by astute stylist and fastidious entrepreneur, Elyse Walker.

“We’re thrilled to be working with a brand like LXR which will enable Oceana to keep it’s intimate, relaxed, yet refined spirit that guests have come to know and love, while providing the support and confidence of being a part of a prestigious collection of hotels and resorts” said Alexandra Landy, executive vice president, JRK Property Holdings. “Oceana will forever have its roots as a family pursuit and passion to create the ultimate luxury retreat, and I know that this new phase will only further elevate our guest experience.”

Oceana Santa Monica, LXR Hotels & Resorts will be part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 18 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app.

To emphasize Hilton’s commitment to the health and safety of guests, Oceana will also participate in the Hilton CleanStay Program with Lysol Protection to deliver an industry-defining standard of cleanliness and disinfection. Our elevated processes and Team Member training have been developed with RB, maker of Lysol and Dettol, to help guests enjoy an even cleaner and safer stay from check-in to check-out.

Oceana Santa Monica is located at 849 Ocean Ave, Santa Monica, CA 90403. For reservations and additional information, visit

About Oceana, LXR Hotels & Resorts

A secluded Santa Monica haven for world travelers, celebrities and innovators, Oceana offers an unrivaled plot twist on oceanside glamour, relaxed 5-star luxury and exclusive hotel guest access. Following a nearly $30 million transformation of the former Oceana Beach Club Hotel, the stunning beachside home-away-from-home delivers a rare private residential experience in Santa Monica’s most coveted neighborhood north of Wilshire Boulevard. Oceana features an incomparable sense of arrival with the feeling of entering a private residential home; 70 striking guest suites with ocean views and custom high-end furnishings; a private indoor-outdoor restaurant and bar curated by a famed Santa Monica restaurateur Raphael Lunetta; a lush outdoor courtyard lounge with swimming pool and stylish social gathering space; a state-of-the-art fitness studio and spa treatment room; and space for intimate events. For more information and bookings, please visit

About JRK Property Holdings, Inc.

Founded in 1991, JRK Property Holdings is a privately owned real estate investment company headquartered in Los Angeles. JRK has owned and operated a portfolio totaling more than $15 billion of multifamily and hotel assets spanning 30 states and over 80,000 units. Over the company’s tenure, its hospitality branch, JRK Hotel Group, has owned and operated a combination of flagged, boutique/non-brand, limited and full service hotels in Santa Monica, Santa Barbara, San Francisco, Portland, Nashville and Manhattan. Oceana has always held a special place in the company’s portfolio, being JRK’s first-ever hotel acquisition in 1995 in the wake of the Northridge earthquake.

About Hilton

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising more than 7,500 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 180 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube

About LXR Hotels & Resorts

LXR Hotels & Resorts is an award-winning collection of independent, spirited luxury properties that celebrate the timeless pursuit of personal adventure. Found in the world's most alluring destinations, each hand-selected property boasts its own storied history and is infused with the essence of its distinctive locale, providing a luxurious hub for the discerning adventurer. LXR Hotels & Resorts is part of Hilton, a leading global hospitality company. Each property benefits from the strength of the Hilton enterprise and its award-winning Hilton Honors program. Experience an inspiring stay at LXR Hotels & Resorts by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about LXR Hotels & Resorts at and follow the brand on Instagram and Facebook.