LYNCHBURG, Va. - Hilton's (NYSE: HLT) innovative hotel brand, Tru by Hilton, today announced the opening of its latest property, Tru by Hilton Lynchburg. The 82-room hotel, located at 650 Simons Run, is owned and operated by Simons Run Hospitality, LLC. The new hotel is conveniently located near the Lynchburg Regional Airport, Liberty University and a planned Centra Health development.
Tru by Hilton promises guests a simplified and spirited stay, rooted in value. Developed from the ground up using consumer and owner feedback, Tru by Hilton is a revolutionary brand with a cross-generational appeal for travelers looking for a new, affordable hotel experience.
“We are incredibly honored to join the Tru by Hilton brand and introduce travelers to this innovative type of lodging,” said Ana Bell, general manager. “Our ideal location, unique set of offerings and affordable price make us a top choice for guests visiting the Lynchburg area.”
Tru by Hilton properties feature the amenities and experiences that matter most to guests, including comfortable beds; smaller, more efficiently designed rooms with a mobile desk; large bathrooms with premium bath amenities; top-rate in-room entertainment; a complimentary build-your-own "Top It" breakfast bar with healthy, sweet and savory items; a 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge; along with a 24/7 "Eat. & Sip." market with gourmet snacks and drinks. The hotel experience is enabled by technology including mobile check-in, Digital Key, super-fast free WiFi, remote printing, a social media wall, lobby tablets and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends including barre, TRX bands, free weights, cardio and flexibility gear.
As Tru by Hilton responds to the COVID-19 pandemic, some services and amenities have been adjusted in order to adhere to health and safety guidance from local government. To emphasize our commitment to the health and safety of guests, the property is participating in the Hilton CleanStay Program with Lysol Protection to deliver an industry-defining standard of cleanliness and disinfection. Our elevated processes and Team Member training have been developed with RB, maker of Lysol and Dettol, to help Tru by Hilton Lynchburg guests enjoy an even cleaner and safer stay from check-in to check-out. New standards for Hilton CleanStay that have been rolled out include a Hilton CleanStay Room Seal to indicate that a room has not been accessed since being thoroughly cleaned and disinfected, as well as flexible housekeeping options.
Tru by Hilton Lynchburg is part of Hilton Honors®, the award-winning guest-loyalty program for Hilton’s 18 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key.
To make a reservation, visit Tru by Hilton Lynchburg or call +1 434-772-1610.
Learn more about Tru by Hilton at newsroom.hilton.com/trubyhilton and www.trubyhilton.com.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of world-class brands comprising more than 7,200 properties and more than 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 158 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Tru by Hilton
Tru by Hilton is a game-changing hotel brand with 235 open locations across the Americas, providing guests with a consistent, fun experience at an affordable price. Spirited, simplified and grounded in value, Tru by Hilton is designed for cross-generational appeal. Efficiently designed modern guestrooms feature rolling desks, oversized windows for natural light and bright, spacious bathrooms. Guests can enjoy complimentary hot breakfast and free Wi-Fi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market. Experience a positive stay at Tru by Hilton by booking at trubyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tru by Hilton at stories.hilton.com/trubyhilton, and follow the brand on Facebook, Instagram and Twitter.