News ReleasesCategory|

Motto by Hilton to Make European Debut in Rotterdam

Motto Rotterdam Blaak will become the first Motto property in the Netherlands and the first in Europe when it opens in 2022

ROTTERDAM, Netherlands and MCLEAN, Va. - Hilton (NYSE: HLT) today announced the signing of a franchise agreement for a new Motto by Hilton hotel in the Dutch city of Rotterdam. The 109-room property represents the brand’s debut in the Netherlands and will be the first Motto by Hilton hotel to open in Europe. Operated by the Borealis Hotel Group, the hotel will be developed by White House Development, a Dutch property developer. Motto Rotterdam Blaak is under construction and expected to welcome its first guests in 2022. 

“It’s an opportune time to be introducing Motto by Hilton to the Netherlands, and we’re pleased to be working with our experienced partners at Borealis Hotel Group once again,” said Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton. “Motto by Hilton will appeal to a wide range of guests, and is especially suited to groups travelling for leisure, thanks to its incredible city centre locations, flexible social spaces and the option to create interconnecting rooms. We’re looking forward to continually serving travellers by adding new European cities to the portfolio.” 

“Following the early success of Motto in the Americas we are thrilled to continue this momentum into Europe with our first property in Rotterdam,” said Tripp McLaughlin, global brand head, Motto by Hilton. “This incredible city combines the buzz of international commerce with a youthful, urban energy, reflected in its vibrant lifestyle and cultural scene. It’s a natural fit for Motto, which connects travellers with local cultures in the most desirable urban locations with all the best elements of a lifestyle hotel.”

Motto by Hilton is Hilton’s latest brand to launch in Europe and joins 13 hotels under Hilton’s five brands already present in the Netherlands. Guests can expect flexible, connecting rooms, vibrant urban design and versatile social spaces. Every Motto by Hilton includes built in technology that allows guests to book, pick their room, check-in, unlock the door and check-out using their mobile device. Rotterdam is the first European city selected for the brand, thanks to its eclectic style, vibrant restaurant and bar scene and striking architecture.

Centrally located in the heart of the action

Motto Rotterdam Blaak, located at Botersloot 25, 3011 HE, is just 1.4km from Rotterdam Centraal Railway Station. The hotel provides convenient access to some of the city’s top attractions, such as the Museum Boijmans Van Beuningen, Old Harbour, Maritime Museum Rotterdam and Cube Houses. Just a few minutes’ walk from the hotel is Rotterdam’s famous Markthal, a unique and strikingly designed hybrid building where visitors are able to shop, eat and drink at nearly 100 food stalls and restaurants. The nearest metro station, Rotterdam Blaak, is just 350m from the hotel, while Rotterdam Airport is only eight kilometres away.

Bright, open common space for work and play

A distinguishing feature of Motto by Hilton hotels is their versatile, open common space at every location. Motto Rotterdam Blaak’s public area is in an atrium flooded with natural light from a large, glazed roof. The space will house innovative food and beverage offerings, serving as a relaxed area where guests can grab a morning coffee as they catch up on work or enjoy a drink before heading out to explore the neighbourhood’s buzzing nightlife. 

Efficiently designed, tech-enabled and flexible rooms

Motto bedrooms are compact and beautifully designed. Guests can expect:

  • Quality sleep environment – rooms come with high-quality mattresses, a curated sleep kit and sound absorbing materials that deliver a blissful sleep every time.
  • Thoughtful amenities – including a working surface, wardrobe, safe and mini-fridge, with integrated lighting and outlets throughout.
  • Flexible room set-up – rooms feature flexible furniture and the option of booking and connecting up to six rooms, so guests have the options to easily link rooms with others in their group.
  • Connectivity – tech-enabled rooms allow guests to use their phones to stream preferred entertainment, control TV channels, climate and lighting through the Hilton Honors app. In addition, every hotel has built-in technology that allows guests to use a mobile device to book their travel dates, select a room, check-in, unlock the door and check-out. 

A bustling city popular with tourists

Rotterdam is the second-largest city in The Netherlands, with a metro-area population of 1.4 million people. It is home to Europe’s largest port and more than 47,500 businesses, including more than 1,200 multinational companies. One of the youngest cities in Europe, 30 percent of Rotterdam’s population is under the age of 30.  The city is a growing tourism destination, attracting over 1.8 million overnight stays in 20191, supported by direct rail connections with London, Paris and Brussels via Eurostar. 

“Rotterdam is among Europe’s hottest up-and-coming destinations and offers inquisitive travellers the chance to explore contemporary Dutch culture in one of the country’s most dynamic cities,” said Bart van de Kamp, CEO, Borealis Hotel Group. “From its central location in the heart of the city’s cultural and lifestyle hub, Motto Rotterdam Blaak is well-positioned to capture international and domestic demand. The hotel is a perfect addition to our developments in Rotterdam, and further strengthens our position in the Netherlands. Furthermore we’re delighted to partner with Hilton again, with whom we have multiple hotels across Europe, to bring Continental Europe’s first Motto hotel to this great city and look forward to welcoming our first guests next year.” 

Motto Rotterdam Blaak will be part of the award-winning Hilton Honors guest loyalty programme, allowing more than 112 million members who book directly with Hilton to earn Points for hotel stays and experiences, plus instant benefits including contactless check-in with room selection, Digital Key and Connected Room. 

Hilton has 13 trading hotels in The Netherlands under five brands, including Waldorf Astoria, Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton.

1 Source: Statistics Netherlands

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 23 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.  

About Motto by Hilton

Motto by Hilton is a lifestyle hotel brand designed to help guests live like a local in prime global locations. Motto by Hilton caters to travelers looking for dynamic experiences by bringing together the best elements of a lifestyle hotel – cleverly compact guestrooms, centrally located destinations, modern design, locally inspired food & beverage to make each hotel a launchpad to the city. Motto by Hilton delivers a flexible and innovative hospitality experience through elements like first-of-its-kind connecting guestrooms for up to 9 rooms, lively communal spaces and a coffee house and bar for work and social use by guests and locals alike. Check out Motto by Hilton in Washington D.C., Philadelphia, New York City, Tulum and Rotterdam by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Motto by Hilton and its more than 20 additional properties under development at, and follow the brand on Facebook and Instagram.