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Panoram Hotel Management Inaugurates the First Hampton by Hilton in Spain

Hampton by Hilton Alcobendas Madrid brings friendly and authentic service to the heart of Northern Madrid’s business district

MADRID - Panoram Hotel Management and Hilton’s Hampton by Hilton, the global upper-midscale brand known for its commitment to providing unmatched guest service, today announced the opening of their newest property, Hampton by Hilton Alcobendas Madrid. The hotel is Spain’s first property under the Hampton by Hilton brand, which is known for its modern and spacious guest rooms and high-quality, value-added amenities, and represents a new link between guests and Northern Madrid’s prominent business district.

The first hotel of “Hampton by Hilton” brand arrives in Spain to offer an authentic hospitality experience, which promises thoughtful and friendly service where team members proactively anticipate guests’ needs to fully enjoy their stay. 

Located in the northern area of Madrid, specifically at exit 17 of the A1 in Alcobendas, and close to eight business parks, the Madrid-Barajas Adolfo Suárez airport, as well as the Palacio de Hielo and IFEMA, this hotel is considered a key address for both networking and relaxation in one of the areas with the most business activity in the country.

Features for an authentic hospitality experience 

Thanks to its 138 fully equipped rooms, a lobby bar that offers a host of gastronomic delights, and a combination of co-working space and meeting rooms for conducting business either virtually or in person, Hampton by Hilton Alcobendas Madrid offers a host of value-added amenities for the convenience of all guests. 

Every Hampton by Hilton guest will enjoy the brand’s signature free breakfast with healthy options; On the Run™ breakfast bags; and free WiFi in every room. Hampton continues to lead the pack in terms of guest experience, with Hampton by Hilton team members committed to delivering friendly and authentic service, backed by the industry-leading 100% Hampton Guarantee™. 

The project, designed by Bilbao’s architectural studio BAT, is inspired by the landscape of the Sierra Madrileña and reflects modernity thanks to its vibrant facade. The hotel has a fully equipped gym, a large pool and different spaces for relaxation. In this way, not only can business guests enjoy the hotel’s comforts, but those who wish to do some exploration also have a direct connection with the airport, commercial urban centers, and the city of Madrid itself. All of this is conveniently located in an enclave near the Sierra de Madrid.

Hilton CleanStay: Assurance and peace-of-mind for guests and Team Members 

Hampton by Hilton Alcobendas is part of Hilton CleanStay, Hilton’s industry-leading programme of cleanliness and disinfection in Hilton properties across the world. Developed in collaboration with RB, maker of Lysol and Dettol, and Mayo Clinic, Hilton CleanStay allows guests to enjoy an even cleaner and safer stay, providing peace-of-mind from check-in to check-out. New standards include a Hilton CleanStay Room Seal to indicate that a room has not been accessed since being thoroughly cleaned and disinfected, increased frequency of cleaning of all public areas, and flexible housekeeping options. Guests can also enjoy contactless check-in via Digital Key, which is available through the award-winning Hilton Honors app and allows guests to access their guest room and other areas of the hotel using their smartphone – minimising physical contact where possible. 

In the words of Guillermo Pérez Palacios, General Manager of Panoram Hotel Management: “This opening represents a further step in the development of Panoram as a benchmark multi-brand management company in Spain. We want to thank Hilton for trusting us to open the first Hampton by Hilton hotel in Spain and also the city of Alcobendas for having welcomed this project with open arms. We are fully confident that the hotel will be a point of reference in the area and will respond to that vocation that a hotel should have: to satisfy the needs of all guests.” 

Miguel Ángel Arranz Molins, Vice Mayor of Alocbendas, has assured that the city “has an interesting new asset that will help boost business and tourism not only in Alcobendas but also in the Community of Madrid. Compliance with health security measures, thanks to the experience of both companies, is a necessary support for citizens at this time. From the City Council, we have and will put at our disposal all the will for dialogue and cooperation with the development of employment and economic activity in our town ”. 

Carlos Miró, Managing Director - Development, Spain and Portugal, Hilton said: “We’re thrilled to be working with Panoram to open our first Hampton by Hilton hotel in Spain. Hampton by Hilton Alcobenas Madrid is an important addition to our portfolio and joins more than 2,600 Hampton by Hilton properties in destinations around the world.” 

Hampton by Hilton Alcobendas is also part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 18 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app. Book direct at, through the Hilton Honors app or through other official Hilton channels for more perks and a price match guarantee.

Registered Hilton Honors members will earn double Hilton Honors Bonus Points per stay from now until 31st December 2020 as well as double night credits. Double Bonus Points means members will receive a bonus equal to the number of Base Points earned during a stay. Double night credit means one additional, tier qualifying night credit will be awarded for each night stayed in the promotion period. For more information on the Hilton Honors Double Rewards Bonus Promotion, visit 

For more information or to make reservations, please visit Hampton by Hilton Alcobendas Madrid or call +34 911 08 00 10.  Hilton Honors members can redeem Points using the Points Explorer tool. Read more about Hampton by Hilton at and

About Panoram Hotel Management

Panoram Hotel Management is a company specialized in the management of hotel establishments under different brands. In its 30 years of history, it has been adapting its business to the needs of the industry at all times, always seeking the maximum profitability of its projects and the maximum satisfaction of the end customer, the true protagonist of the hotel business.

Currently, Panoram Hotel Management has a portfolio of nine hotels in Madrid, Barcelona and La Rioja managed through different operating models.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.  

About Hampton by Hilton

As the No. 1 ranked lodging franchise for the last 15 years by Entrepreneur®, Hampton by Hilton — including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton — serves quality-driven and value-conscious travelers at more than 3,000 properties in 40 countries and territories around the globe. The brand continues to lead its segment by providing guests with high quality, thoughtfully designed accommodations and amenities, such as modern, spacious rooms and free hot breakfast featuring the signature Hampton Waffle. Hampton by Hilton is committed to delivering an exceptionally friendly and authentic service all backed by the 100% Hampton Guarantee™. Experience a positive stay at Hampton by Hilton by booking at or through the or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hampton by Hilton at, and follow the brand on Facebook, Instagram and Twitter. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hampton by Hilton at, and follow the brand on Facebook, Instagram and Twitter.