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The Verve Hotel Boston Natick to Join Tapestry Collection by Hilton

Seven‑story hotel offers 251 guest rooms/suites and convenient access to Boston

NATICK, Mass. - The Verve Hotel Boston Natick, a contemporary hotel located just a short drive from downtown Boston, has been announced as the latest addition to Tapestry Collection, one of Hilton’s 17 market-leading brands, officially joining the portfolio of original, upscale hotels in early January 2020.

The modern hotel celebrates the exuberant nature of American pop culture in the late 20th century, from music and art to technology and politics. New design and art installations, including locally made pieces, further elevate the conceptual stay, allowing guests to immerse themselves in the hotel’s fun, sophisticated celebration of pop culture. 

“This is a concept created based on a love of American pop culture from the 1960s to the 1990s,” said Lou Carrier, president of Distinctive Hospitality Group. “It’s exciting to share this vision in such a multi-media and multi-sensory experience at The Verve Hotel. I invite everyone to relive some memories or create some new ones.” 

The Verve’s public areas and thoughtfully planned meeting rooms showcase expressive architecture and design, interwoven with engaging art and interactive media. The hotel’s 17,000 sq. ft. of function space keep an eye toward an expanded social event and meetings business. Its proximity to both Boston and major businesses, as well as the premier Natick Mall shopping center, offers guests easy access to the best of Boston and the MetroWest.

Hotel features and amenities include: 


Meal options abound, both from the area’s numerous eateries as well as on-property offerings Pantry and Violet Thorn. Pantry offers American cuisine for breakfast and lunch, set within a design scheme reminiscent of Julia Child’s iconic kitchen, including classic milk bottles, rolling pins and TVs replaying popular cooking shows. Violet Thorn is a chic lounge serving dinner, small plates and premium hand-crafted cocktails, with an impressive interior featuring a water wall, fireplace and a media wall, accentuating the venue’s vibrant atmosphere. 


Guests seeking exercise or relaxation have a variety of options, including a 24/7 fitness center with cardio equipment and free weights, in-room dining available daily, a 24/7 convenience store on-site, laundry services and more. 

Meetings & Events

With 17,000 square feet of meeting space, The Verve is the perfect venue for business meetings, weddings and other corporate and social gatherings. Offering three ballrooms, three self-contained board rooms and four additional meeting rooms, the hotel can accommodate a wide range of meetings and events, including conferences, galas and wedding receptions for up to 250 guests. 

Specialty Events and Live Entertainment

Culinary events at The Verve allow locals to create timeless memories on special occasions. Easter, Mother’s Day, Thanksgiving and Santa Brunches at The Verve all feature creative chef-driven menus. The hotel is a local participant and multi-year winner in the annual Taste of MetroWest food and beverage showcase event. Additionally, The Verve celebrates music across the decades and its impact on our culture with live entertainment held throughout the year. In 2020, The Verve will host Dueling Pianos featuring Savage Piano, weekly live entertainment in Violet Thorn featuring musicians such as Jim Devlin and re-introduce Lobby Concerts. 

The Verve is part of the award-winning Hilton Honors guest-loyalty program. Hilton Honors members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and access to the Hilton Honors mobile app. 

To celebrate the hotel’s opening, Hilton Honors members will earn an additional 5,000 Points per stay when staying three or more nights with a Sunday or Thursday stayover for bookings February through April 30, 2020, when booking directly with Hilton. 

The Verve Hotel Boston Natick is located at 1360 Worcester Street, Natick, MA 01760, approximately 30 minutes from Boston Logan International Airport. 

For more information on The Verve or to make a reservation, please visit or call 508-653-8800 (for reservations arriving before January 10, 2020, please call the hotel directly to book). For more news on Tapestry Collection by Hilton, visit The property is owned and managed by Distinctive Hospitality Group. 

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About Hilton

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising more than 7,500 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 180 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube

About Tapestry Collection by Hilton

Tapestry Collection by Hilton is a portfolio of over 120 original hotels that offer guests unique style and vibrant personality, encouraging them to connect to their destination and enjoy authentic, off-the-beaten-path experiences. While each property has a unique story to share that comes to life through uplifting design and unique food & beverage, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program. Experience Tapestry Collection by Hilton by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tapestry Collection by Hilton at, and follow the brand on Facebook, Instagram and Twitter.