NEW YORK and MCLEAN, Va. – Today, Hilton (NYSE: HLT) announced the signing of Tempo by Hilton Times Square, expected to open in 2023 as the global premiere of Hilton’s newest brand. Owned by L&L Holding Company and Fortress Investment Group, and managed by Hilton, the 661-room lifestyle hotel is located at TSX Broadway, the city’s new 46-story entertainment and hospitality destination that will also be home to TSX Entertainment, a next generation entertainment company that will empower the world’s most innovative artists and fans to stage the moments that define pop culture.
Pioneering a new hospitality category, Tempo by Hilton is a stylish and contemporary lifestyle hotel brand designed for the ambitious, modern traveler, a perfect addition to the energy of Times Square.
“We’re delighted to introduce Tempo by Hilton to the world from the heart of Manhattan with the debut of Tempo by Hilton Times Square,” said Matt Schuyler, chief brand officer, Hilton. “As our newest brand, Tempo by Hilton is designed to create an elevated and innovative stay, with thoughtfully appointed rooms that offer comfort and functionality plus an emphasis on well-being. Tempo by Hilton Times Square will set the stage for a new standard of hospitality in Times Square, for today’s discerning traveler.”
"Tempo by Hilton Times Square will set the stage for a new standard of hospitality in Times Square, for today’s discerning traveler."
Tempo by Hilton Times Square is a strong addition to Hilton’s growing and diverse portfolio in the city.
“Hilton has maintained a strong presence in New York City throughout its history, with more than 50 hotels currently welcoming travelers from all over the world,” said Danny Hughes, executive vice president and president, Americas, Hilton. “With the city’s continued development boom, it was the perfect time to introduce our newest lifestyle brand and Tempo by Hilton’s first hotel to the world’s most dynamic destination. Tempo by Hilton Times Square will channel the energy of Manhattan and complement all that TSX Broadway and the Big Apple have to offer.”
Hotel guests will also have access to entertainment and performance programming onsite from TSX Entertainment, a newly-launched entertainment and technology platform, available only at TSX Broadway. The hotel represents a critical element of an exciting new entertainment and retail development.
“People from near and far are eager to once again experience the excitement, the marvel, the lights, and the one-of-a-kind atmosphere Times Square offers,” said David Levinson, chairman and chief executive officer, L&L Holding Company. “As TSX Broadway and our partner TSX Entertainment takes the lead on reimagining how the district can meet the needs and desires of brands, consumers and New York City at large, Tempo by Hilton Times Square offers a home base for guests to experience Times Square like never before. We look forward to welcoming guests to experience the first full-building retail and entertainment ecosystem firsthand.”
“Tempo by Hilton Times Square is bringing a beautiful, one-of-a-kind hotel to the most iconic entertainment district in the world,” said Robert Lapidus, president and chief investment officer, L&L Holding Company. “Driving the reinvigoration of entertainment, experiences, and engagement that has made Times Square the crossroads of the world, TSX Broadway will allow guests to experience this firsthand, unlocking a hospitality and entertainment package unlike any other.”
Located in the cultural center of midtown Manhattan, Tempo by Hilton Times Square will offer convenient access to some of the city’s most important institutions and sought-after neighborhoods. Designed by WATG, design architect, and Mancini Duffy, architect of record, the 36-floor lifestyle hotel will feature direct views of the bustling city and iconic lights of Times Square through floor-to-ceiling windows, while acting as a home base for travelers to recharge and renew in the bustling city.
The hotel’s functional and inviting accommodations will feature distinct areas for powering up and powering down, including a dedicated Get Ready Zone for organization or working, a spacious bathroom with Bluetooth speakers and bath amenities by Apotheke, and an enveloping sleep environment to help guests unwind. For visitors keeping up with their fitness routine during their travels, guests can also book a signature Tempo by Hilton Wellness guest room featuring a Peloton spin bike and products from Therabody to work out from the comfort of their room.
The property will feature thoughtfully designed and uplifting public areas complete with artistic touches that will have guests taking notice, including an 11th floor open sky lobby with dynamic communal and working spaces perfect for collaboration, along with wellness offerings including a state-of-the-art fitness center and signature hydration station. Guests can also nourish well with premium culinary options, including a signature restaurant with menu items fit for fueling for the day ahead and boosting focus, an inviting bar and lounge featuring equal parts spirited and spirit-free cocktails and small plates, and an outdoor dining terrace overlooking Times Square. Additionally, through a first-of-its-kind collaboration with Bluestone Lane, the Australian-inspired premium coffee roaster, café and lifestyle brand, guests can enjoy specialty Bluestone Lane espresso drinks, teas, juices and more.
TSX Broadway is Times Square’s newest 550,000-square-foot tower, bringing experiential retail, integrated signage and cutting-edge entertainment spaces to the most trafficked corner in the Western Hemisphere. In addition to Tempo by Hilton Times Square, TSX Broadway will be home to the historic Palace Theatre. The Palace Theatre was lifted using a series of hydraulic jacks to 30 feet above street level. At its new home on TSX Broadway’s third floor, the theater is undergoing a complete renovation and restoration project. The effort will restore the theater’s interior to its original grandeur and integrate new and necessary infrastructure and technology into the 109-year-old structure.
In partnership with TSX Entertainment, TSX Broadway will have exclusive features including the only permanent outdoor stage in Times Square, an interior theater that opens out of the building’s main sign over Times Square and is suspended 30 feet in the air, overlooking the iconic TKTS Red Steps, and a state-of-the-art digital canvas. TSX Broadway will have the largest sign package in Times Square – the first and only full-building LED façade system in New York City, spanning 580 feet up the tower with unparalleled programming capabilities.
Tempo by Hilton Times Square will be located at 1568 Broadway in New York City, NY 10036 and will form part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 18 world-class brands. For more information on Tempo by Hilton, visit Tempo by Hilton Latest News | Stories From Hilton. For more information on TSX Broadway, please visit TSXBroadway.com.
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About Hilton
Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising more than 7,500 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 180 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Tempo by Hilton
Tempo by Hilton is a stylish, contemporary lifestyle hotel brand designed for the ambitious traveler looking to maintain a sense of balance and momentum. With the recent debut of Tempo by Hilton Times Square and more than 40 additional properties under development, Tempo by Hilton offers re-imagined guest rooms designed with well-being in mind, dynamic communal spaces for collaboration or focused work, healthy café-style dining developed in partnership with Bluestone Lane, a leading-edge beverage program featuring spirited and free-spirited cocktails, and next-level fitness facilities both in the hotel and with Tempo Wellness Rooms designed to match an at-home experience. Experience Tempo by Hilton by booking at tempobyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tempo by Hilton at stories.hilton.com/tempo.
About TSX Entertainment
TSX Entertainment is a next-generation entertainment company and immersive fan engagement platform staging the moments that define pop culture. TSXE is reinventing the future of entertainment, working closely with the world’s top artists and integrating cutting-edge technology to create collaborations, drops, brand launches, and cultural milestones in the TSX Metaverse and in Times Square, where an 8k interactive screen combined with crystal clear audio will deliver performances to a live crowd and users’ smartphones. Its flagship location, at TSX Broadway, will be the home for iconic moments and unforgettable opportunities for engagement that scale to reach millions. Check out the future of entertainment for yourself at tsxent.com.
About L&L Holding Company
L&L Holding Company is a privately held, vertically-integrated real estate company founded in 2000 by David Levinson and Robert Lapidus that has acquired or developed over 10 million square feet of prime commercial and residential space in New York and Florida. The company’s current portfolio includes such current and future icons as TSX Broadway, 425 Park Avenue, 390 Madison Avenue, Terminal Warehouse, 200 Fifth Avenue, The Wynwood Plaza, and Central Gardens Grand. For more information, visit www.ll-holding.com.
About Fortress Investment Group
Fortress Investment Group LLC is a leading, highly diversified global investment manager. Founded in 1998, Fortress manages $53.0 billion of assets under management as of March 31,2022, on behalf of over 1,900 institutional clients and private investors worldwide across a range of credit and real estate, private equity and permanent capital investment strategies. For more information, visit www.fortress.com.