MCLEAN, Va. – Hampton by Hilton, in collaboration with Paris Hilton’s 11:11 Media, is adding a pop of pink and a dash of sparkle to its legendary waffle lineup with the Sparkling Strawberry Hampton Waffle by Paris Hilton. Guests can enjoy the new waffle during their stay at more than 2,400 hotels in the U.S. and Canada beginning October 24 and, for the first time ever, purchase the waffle mix with edible glitter online to recreate Hampton’s beloved breakfast experience at home.
For 40 years, Hampton by Hilton has set the standard in its category, pioneering the concept of free hot breakfast and becoming the first hotel brand to offer make-your-own Belgian-style waffles. Now, through its partnership with Paris Hilton’s next-gen media and lifestyle company 11:11 Media, the Sparkling Strawberry Hampton Waffle by Paris Hilton takes center stage as the latest addition to the brand’s innovative flavors, joining previous guest favorites like pumpkin spice, red velvet, and lemon.
"At Hampton by Hilton, breakfast is such a key part of what we offer, and our waffles have become an iconic symbol of that tradition of providing a friendly and reliable stay," said Shruti Gandhi Buckley, global brand leader, Hampton by Hilton. "This collaboration with Paris Hilton brings a fresh, playful twist to something that’s already so loved. But it’s not just about the waffles—it’s about how we successfully set our guests up to take on the day. We provide a quality, balanced breakfast with healthy options and proteins, along with the warm, friendly service Hampton is known for. From a great night’s sleep to a hot meal served with a smile, we make sure guests feel energized, happy, and ready to take on whatever comes next."
Inspired by Paris Hilton’s signature style, this limited-time flavor is the delicious result of a creative partnership between the pop culture icon and Hampton by Hilton. In addition to indulging in the waffles at Hampton hotels, breakfast lovers can purchase a Sparkling Strawberry Hampton Waffle Kit for $29.99 at ShopHampton.com/Waffles while supplies last. The kit includes a 33-ounce canister of waffle mix, a container of edible glitter and Paris Hilton’s personal recipe for elevating breakfast with iconic fun and flavor and marks the first time that guests can create the Hampton Waffle at home.
“I had so much fun partnering with Hampton by Hilton on this fabulous new flavor,” said Paris Hilton, CEO of 11:11 Media. “The Sparkling Strawberry Hampton Waffle is totally iconic, sweet, and so me. I’m excited for everyone to try it and start their mornings with a little sparkle.”
Paris Hilton added her own stylish twist to the Sparkling Strawberry Hampton Waffle, working in collaboration with the newly crowned Waffle Bosses, a trio of breakfast attendants from around the world who provide a memorable breakfast experience for our guests. Together, they helped create a decadent recipe that transforms this breakfast favorite into an over-the-top delight. Here’s how to recreate it at home:
Chocolate-Covered Sparkling Strawberry Waffles
Makes 1 Waffle
Ingredients
- Sparkling Strawberry Hampton Waffle
- Strawberries
- Chocolate Sauce
- Chocolate Chips
- Optional: Whipped Cream
- Optional: Edible Glitter
Directions
- Top your freshly cooked Sparkling Strawberry Hampton Waffle with a handful of fresh, sliced strawberries.
- Drizzle with chocolate sauce and add a dash of chocolate chips.
- Add a swirl of whipped cream to complete this delicious treat.
Cook’s Note
For an extra touch of Sliving, lightly sprinkle whipped cream with edible glitter..
To learn more about Hampton by Hilton and the Sparkling Strawberry Hampton Waffle, please visit stories.hilton.com/hampton and HamptonbyHilton.com.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,300 properties and over 1.25 million rooms, in 138 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No.1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 200 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Hampton by Hilton
As the No. 1 ranked lodging franchise for the last 15 years by Entrepreneur®, Hampton by Hilton — including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton — serves quality-driven and value-conscious travelers at more than 3,000 properties in 41 countries and territories around the globe. The brand continues to lead its segment by providing guests with high quality, thoughtfully designed accommodations and amenities, such as modern, spacious rooms and free hot breakfast featuring the signature Hampton Waffle. Hampton by Hilton is committed to delivering an exceptionally friendly and authentic service all backed by the 100% Hampton Guarantee™. Experience a positive stay at Hampton by Hilton by booking at hampton.com or through the or through the industry-leading Hilton Honors app.Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hampton by Hilton at stories.hilton.com/hampton, and follow the brand on Facebook, Instagram and X. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hampton by Hilton at stories.hilton.com/hampton, and follow the brand on Facebook, Instagram and X.
About 11:11 Media
11:11 Media is a global, next-gen entertainment and consumer lifestyle company at the center of pop culture – connecting content, community, and commerce – founded by Paris Hilton and entertainment industry veteran Bruce Gersh in 2021. The company’s businesses include film, TV, audio, music, books, consumer products, digital, and web3, with passion points around lifestyle, fashion, beauty, wellness, art, travel, and more. 11:11 Media’s consumer product licensing and partnerships have driven more than $4B in product sales at retail globally/ Brand partners including Hilton Hotels, Uber, Klarna, NBC, MAC, Living Proof, and Taco Bell tapped 11:11 Media to create massive pop culture moments to engage the company’s fandom of 80M followers across IRL and digital platforms. 11:11 Media Impact, the company’s social impact arm, has introduced the federal bipartisan Stop Child Abuse Act, passed their 8th state law, impacting a total of 13 million children, and developed the #thisiswhoiam campaign in tandem with the memoir launch to support women in reclaiming their personal narratives. Elevating brands, building communities, and driving social impact through the power of storytelling, experiences, and products is the core mission of 11:11 Media.