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New Tru by Hilton Opens in Columbia

COLUMBIA, S.C. - Hilton’s (NYSE: HLT) innovative hotel brand, Tru by Hilton, today announced the opening of its latest property, Tru by Hilton Columbia Greystone in Columbia, South Carolina. The 117-room, four-story hotel is located at 185 Stonebridge Drive and is owned and operated by Parks Hospitality Group. Tru by Hilton Columbia is located off I-126 and is conveniently located minutes from the downtown area and the Riverbanks Zoo and Botanical Garden. 

“We are excited to bring Tru by Hilton to the Columbia Greystone area and to introduce business and leisure travelers to an innovative midscale lodging experience,” said Trevor Walden, Vice President of Operations for Parks Hospitality Group. “Our ideal location, unique set of offerings and affordable price make us a top choice for guests visiting the Columbia, South Carolina area.”

Tru by Hilton properties feature the amenities and experiences that matter most to guests, including comfortable beds, smaller, more efficiently designed rooms with a mobile desk, large bathrooms with premium bath amenities, top-rate in-room entertainment, a complimentary build-your-own “Top It” breakfast bar with healthy, sweet and savory items, a 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge, along with a 24/7 “Eat. & Sip.” market with gourmet snacks and drinks. The hotel experience is enabled by technology including mobile check-in, Digital Key, super-fast free WiFi, remote printing, a social media wall, lobby tablets and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends, including barre, TRX bands, free weights, cardio and flexibility gear. 

Tru by Hilton Columbia is part of Hilton Honors®, the award-winning guest-loyalty program for Hilton’s 17 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key. 

To make a reservation, visit Tru by Hilton Columbia Greystone or call +1-803-756-4140.

Learn more about Tru by Hilton at newsroom.hilton.com/trubyhilton and www.trubyhilton.com.

About Parks Hospitality Group

Parks Hospitality Group is an award-winning, boutique hotel development and management company. Founded in 1998, Parks has partnered with Hilton, Marriott, and Hyatt to develop 13 hotels totaling 1,300 rooms. As of this year, the company currently owns and manages 10 hotels in North Carolina, South Carolina, and Tennessee with three more under active development and several more in planning. Parks is driven by 450 extraordinary associates that share the relentless pursuit of hospitality excellence.

For more information please visit www.parkshotels.com.


About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising 7,000 properties and 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the 139 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on  Facebook, Twitter, LinkedIn, Instagram and YouTube.


About Tru by Hilton

Tru by Hilton is a game-changing hotel brand with 222 open locations across North America, providing guests with a consistent, fun experience at an affordable price. Spirited, simplified and grounded in value, Tru by Hilton is designed for cross-generational appeal. Efficiently designed modern guestrooms feature rolling desks, oversized windows for natural light and bright, spacious bathrooms. Guests can enjoy complimentary hot breakfast and free Wi-Fi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market. Experience a positive stay at Tru by Hilton by booking at trubyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tru by Hilton at stories.hilton.com/trubyhilton, and follow the brand on Facebook, Instagram and Twitter