MIAMI, FL – Tru by Hilton, Hilton’s (NYSE: HLT) game-changing and spirited hotel brand for cross-generational travelers, continues to accelerate its growth across the Caribbean and Latin America with the opening of its first hotel in Chile: Tru by Hilton Chillan Ferrat. Since its regional debut in the Caribbean and Latin America in 2022, the brand has expanded to Mexico, Brazil and Colombia. With 25 hotel projects in various stages of development, Tru by Hilton is poised to premiere in six additional markets, including Argentina, Costa Rica, Dominican Republic, Honduras and Puerto Rico, in the next four years.
“As we continue to expand globally, we are delighted to launch the brand in a fourth country within the Caribbean and Latin America, offering guests a fun experience, intuitively designed guest rooms, pet-friendly options and energizing lobbies”, said Andrew Harp, brand leader, Tru by Hilton. “Tru by Hilton Chillan Ferrat represents our regional design prototype, customized to attend the local needs, welcoming guests with a personalized stay, distinctive amenities and an energized atmosphere.”
"Tru by Hilton Chillan Ferrat represents our regional design prototype, customized to attend the local needs, welcoming guests with a personalized stay, distinctive amenities and an energized atmosphere."
Owned, developed and managed by Hotelera FG, Tru by Hilton Chillan Ferrat features 91 efficiently designed rooms, with oversized windows providing natural light and bright, spacious bathrooms. Guests can enjoy a fully equipped gym, complimentary Wi-Fi and a lobby featuring designated areas to work, play games, dine and relax.
“We are thrilled to welcome guests to Tru by Hilton Chillan Ferrat, located in a prime area just 850 meters away from farmers’ markets, a shopping center and iconic tourist attractions,” said Camilo Navas, general manager, Tru by Hilton Chillan Ferrat. “From a custom-designed lobby mural to our local inspired restaurant, we aim to inspire authentic local connections while spreading the warm and friendly service for which Hilton is known.”
Guests can enjoy the brand’s complimentary "Top It" breakfast bar, where they can customize their meal with an array of delicious toppings for bagels, oatmeal and more. Additionally, the hotel offers a 24/7 market, stocked with snacks, beverages and travel essentials, ensuring guests have convenient access to everything they might need during their stay.
The hotel is situated in the heart of Chillan’s city center, close to Museo Claudio Arrau and the Plaza de Armas, home of the famous modern St. Charles Borromeo Cathedral. Located approximately 400km (249 miles) south of Chile’s capital, Santiago, Chillan is the center of the country’s rich agricultural region and the gateway to popular ski destinations, including Laguna del Laja National Park and Nevados de Chillan.
Tru by Hilton Chillan Ferrat is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 24 world-class brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard WiFi.
Hilton currently has a portfolio of nearly 280 hotels and resorts open and welcoming travelers across the Caribbean and Latin America. The company continues to drive growth in the region with a robust pipeline of more than 130 additional hotels in development.
For more information or to make reservations, please visit trubyhilton.com/chillanferrat.
To read more about Try by Hilton, visit stories.hilton.com.
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,600 properties and nearly 1.3 million rooms, in 139 countries and territories.Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 218 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X,LinkedIn, Instagram and YouTube.
About Tru by Hilton
Tru by Hilton is a game-changing hotel brand with more than 290 open locations across the Americas, providing guests with a consistent, fun experience at an affordable price. Spirited, simplified and grounded in value, Tru by Hilton is designed for cross-generational appeal. Intuitively designed modern guestrooms feature rolling desks, oversized windows for natural light and bright, spacious bathrooms. Guests can enjoy complimentary hot breakfast at the Top It breakfast bar, featuring a signature automatic pancake maker. Premium snacks, light meal options and single-serve wine and beer (at most locations) are available for purchase at the 24/7 Eat. & Sip. market. Experience a positive stay at Tru by Hilton by booking at trubyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tru by Hilton at stories.hilton.com/trubyhilton, and follow the brand on Facebook, Instagram and X.
About Hilton Corporate
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,600 properties and nearly 1.3 million rooms, in 139 countries and territories.Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 218 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X,LinkedIn, Instagram and YouTube.