CALI, Colombia – Tru by Hilton, Hilton's innovative and energetic hotel brand for practical travelers, is set to transform the hospitality experience in Colombia with the opening of Tru by Hilton Cali Sur, the brand's first hotel in the country. This new hotel, operated by Hoteles MS, is located in one of the most dynamic areas of western Colombia, surrounded by prestigious universities, shopping centers, recognized hospitals, and the two most important technology hubs in the country.
“It’s an exciting time for the “Tru Cru!” We are thrilled to witness Tru by Hilton’s remarkable growth in the Caribbean and Latin America,” said Andrew Harp, brand leader, Tru by Hilton. “Our impressive international expansion is a testament to the brand’s unique appeal, award-winning service, and the exceptional stay experiences we offer. Guests, owners, and operators alike have embraced Tru by Hilton for its vibrant, fun, and practical approach to hospitality. The opening of Tru by Hilton Cali Sur in Colombia is a significant milestone in our journey, showcasing our commitment to delivering energetic and engaging stays in dynamic locations, with unique amenities and a spirited, engaging atmosphere.”
“We're here to change the game in Colombian hospitality,” said Ana María Montilla, general manager, Hoteles MS. “We believe in the simplicity of the heart and in an agile, focused spirit, offering a fun and engaging environment that promotes connections.”
Tru by Hilton Cali Sur features 98 modern and functional rooms designed to provide the perfect balance between comfort and style. Guests can enjoy a variety of amenities at the hotel, including a well-equipped gym, free Wi-Fi, and social spaces for games and gatherings.
Guests can start their day with the "Top It" complimentary breakfast bar, where they can customize their meal with a variety of delicious toppings for pancakes, bagels, oatmeal, and more. The hotel also offers a 24/7 market stocked with snacks, beverages, and travel essentials, providing guests with convenient access to whatever they may need during their stay.
The hotel is located in Bochalema Plaza in the southern part of Cali, a city known as the "Branch of Heaven" for its warm climate and vibrant salsa culture. Cali is an important economic and cultural center in Colombia, famous for its hospitality, cuisine, and diverse tourist attractions, making it an ideal destination for both business and leisure travelers.
Tru by Hilton Cali Sur is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 24 world-class brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using Digital Key.
Since its launch in Mexico and Brazil in 2023, the Tru by Hilton brand has achieved breakout growth in the Caribbean and Latin America, with 20 planned hotels including upcoming market firsts in Argentina, Chile, Costa Rica, Dominican Republic, Honduras and Puerto Rico.
The arrival of the Tru by Hilton brand to Colombia builds on Hilton's rapid expansion in the region. In the last decade, Hilton has tripled in size in CALA, expanding to nine new countries and territories, and launching seven new brands, including Tru by Hilton.
Hilton currently has a portfolio of more than 225 open hotels and resorts in 29 countries across the Caribbean and Latin America, with over 20 hotels in Colombia. The company is actively pursuing additional growth opportunities and currently has a robust development pipeline of more than 170 hotels in various stages of design and construction throughout the region.
For more information or to make reservations, visit https://www.hilton.com/en/hotels/cloudru-tru-cali-sur/ or call +57 3163269247.
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,300 properties and over 1.25 million rooms, in 138 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No.1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 200 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Tru by Hilton
Tru by Hilton is a game-changing hotel brand with more than 270 open locations across the Americas, providing guests with a consistent, fun experience at an affordable price. Spirited, simplified and grounded in value, Tru by Hilton is designed for cross-generational appeal. Efficiently designed modern guestrooms feature rolling desks, oversized windows for natural light and bright, spacious bathrooms. Guests can enjoy complimentary hot breakfast at the Top It breakfast bar, featuring a signature automatic pancake maker. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market. Experience a positive stay at Tru by Hilton by booking at trubyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tru by Hilton at stories.hilton.com/trubyhilton, and follow the brand on Facebook, Instagram and X.