MCLEAN, Va. - Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts, two of Hilton’s (NYSE: HLT) luxury brands, announced today a partnership with Frette, supplier of the finest linens and decorative accessories, to debut a new luxurious top-of bed linen program across both brand portfolios.
“The launch of this new partnership is an exciting moment for our luxury brand portfolio and represents our commitment to offering guests exclusive and exceptional experiences and amenities,” said Dino Michael, senior vice president and global category head, Hilton luxury brands. “The Frette brand aligns perfectly with our Hilton luxury brands and allows us an opportunity to give guests more of what they are looking for across our Waldorf Astoria and Conrad properties, to create authentic moments and keep guests inspired.”
With this new partnership with Frette, Waldorf Astoria will feature top-of bed 100% cotton sateen 400 thread count linens in crisp white with a sleek line of piping as well as Waldorf Astoria’s logo meticulously woven on the front pillowcases, while Conrad will feature top-of bed 100% cotton sateen 300 thread count linens in crisp white with a single line of sleek white piping.
Waldorf Astoria Hotels & Resorts is Hilton’s luxury brand of iconic hotels committed to personal service and culinary excellence in landmark locations around the world. Each property delivers unforgettable experiences and guests can expect True Waldorf Service from the moment they book their stay to the moment they check out, and this Frette partnership further delivers that. Conrad Hotels & Resorts creates a seamless connection between contemporary design, leading innovation, and curated art to inspire the entrepreneurial spirit of the globally connected traveler. The new Frette top-of bed linen will be a part of the expansive growth of both brands and will be found in each brand’s new locations including Dana Point, Las Vegas, Tulum as well as Sardinia in 2022, and the Seychelles in 2023, to name a few.
For 160 years, Frette has brought comfort to homes of the world with masterfully crafted linens and decorative home accessories of unparalleled quality. From its bases in Monza and Milan, Frette uses the finest fibers and collaborates with the most skilled Italian artisans to craft products that embody luxury, comfort, and creativity. Historically, Frette linens have been featured everywhere from the altar of St. Peter's Basilica to the dining car of the Orient Express, and more than 500 European royal families have slept beneath its sheets.
“As with any memorable hotel experience, a restful and comfortable night’s sleep is essential,” said Filippo Arnaboldi, CEO of Frette. “Through our partnership with Hilton, we set out to design two linen collections that meet the needs of today’s modern traveler while honoring the high quality and artisanal craftsmanship for which Frette has been known for decades. We are excited to welcome guests of Waldorf Astoria and Conrad properties with the ultimate sleep environment of luxury and comfort.”
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For 160 years, Frette has brought comfort to homes of the world with masterfully crafted linens and decorative home accessories of unparalleled quality. From its bases in Monza and Milan, Frette uses the finest natural fibres and collaborates with the most skilled Italian artisans to craft products that embody luxury, comfort and creativity. Known for chic, original designs and inimitable finish and feel, Frette linens can be found in the world’s most illustrious hotels as well as in the most discerning private homes, yachts and aircrafts. Historically, Frette linens have been featured everywhere from the altar of St. Peter’s Basilica to the dining car of the Orient Express, and more than 500 European royal families have slept beneath its sheets. Today, Frette can be discovered at celebrated retailers and more than 1,500 luxury hotels around the world. With a heritage defined by craftsmanship and an outlook rooted in innovation, Frette will continue to outfit the world’s most exceptional spaces for generations to come. Learn more at Frette.com and connect with Frette on Instagram, Facebook, LinkedIn and YouTube.
Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising more than 7,500 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 180 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is an award-winning portfolio of more than 30 iconic properties that creates a unique sense of place with a relentless commitment to sincerely elegant service, one-of-a-kind experiences and culinary mastery in landmark destinations around the world. Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, Peacock Alley, refined art collections, Michelin-starred dining and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria, and follow the brand on Twitter, Instagram and Facebook.
About Conrad Hotels & Resorts
Spanning five continents with a benchmark of nearly 50 properties, creates a seamless connection between bold design, impactful experiences and curated contemporary art to inspire the conscientious traveler. Conrad is a place where guests are empowered to explore through intuitive service and experiences that authentically connect them with local culture. In addition to its award-winning hotel offerings, the brand also features an expanding residential portfolio combining sophisticated design, best-in-class amenities and purposeful service in sought-after destinations. Experience Conrad Hotels & Resorts by booking at conradhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Conrad Hotels & Resorts at stories.hilton.com/conradhotels, and follow the brand on Facebook, Instagram and Twitter.