This collaboration marks a milestone for both Waldorf Astoria and Proenza Schouler, as they merge their expertise and creativity to create a one-of-a-kind experience for fashion and travel enthusiasts alike, all while weaving together their shared values of elegance, authenticity, and inclusion.
“Waldorf Astoria is an iconic brand and symbol of luxury, and we were thrilled to create this partnership between Waldorf Astoria and Proenza Schouler this season,” said Kim Fasting Berg, EVP of Marketing, WME Fashion. “The worlds of travel, hospitality and fashion are inextricably linked, and we couldn’t think of a better foray into fashion than NYFW: The Shows.
"We are thrilled to be partnering with Waldorf Astoria Hotels & Resorts on this special collaborative project that brings together our shared sensibilities and our mutual commitment to luxury while exploring Waldorf Astoria’s iconic heritage through the prism of our very own Proenza Schouler language," said Jack McCollough and Lazaro Hernandez of Proenza Schouler.
With the combined creativity, expertise, and vision of Waldorf Astoria, IMG, and Proenza Schouler, NYFW 2023 is set to be an unforgettable event that pushes boundaries and sets new standards for luxury and style. The array of exclusive experiences promise to be a celebration of artistry, sophistication and the vibrant spirit of those who love fashion.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,600 properties and nearly 1.3 million rooms, in 139 countries and territories.Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 218 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X,LinkedIn, Instagram and YouTube.
Waldorf Astoria Hotels & Resorts is an award-winning portfolio of 34 iconic properties, each embodying a distinct sense of place through sincerely elegant service, one-of-a-kind experiences, and culinary mastery in landmark destinations around the world. In Spring 2025, the highly anticipated reopening of Waldorf Astoria New York will mark a defining moment for the brand - reintroducing a legend while ushering in a new era of luxury. Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred dining and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria, and follow the brand on X and Instagram.
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parsons School of Design, eventually collaborating on their senior thesis which became their first collection as Proenza Schouler. Named after the designers’ mothers’ maiden names, the collection was bought in its entirety by Barneys New York. Proenza Schouler makes luxury fashion for the intelligent, adult, urban woman of today. Their collections are generally defined by Jack and Lazaro’s use of fine, luxury materials, consistently infused with a marked sense of effortlessness and ease. Proenza Schouler has played an important role in reinvigorating American fashion. The brand won the inaugural CFDA Vogue Fashion Fund Award, and has won five CFDA Awards, including Accessory Designer of the Year and Womenswear Designer of the Year. Proenza Schouler has a flagship boutique located at 121 Greene Street in New York, and is sold in over 350 doors worldwide.