Hampton Inn by Hilton Costa Mesa Newport Beach, family unloading car outside hotel

The U.S. Road Trip Returns

The Why: In the United States, the lead‑up to the nation’s 250th anniversary in July 2026 is predicted to reignite the American road trip, with travelers returning to the country’s storied highways, where the pace is theirs to set and the journey is part of the joy. From early breakfasts for pre‑dawn departures to late‑night swims for road‑weary guests, the hospitality industry will adapt to meet people where they are in the coming year.

Exploring the American Landscape

Growing numbers of travelers are choosing ground travel as their mode of transportation, favoring journeys that keep them connected to the landscape—and for many, an appreciation for nature is key. For families wishing to reconnect with nature, AutoCamp offers glamping near national parks and iconic outdoor destinations. Other hotels offer outdoorsy excursions, like Cloudland at McLemore Resort Lookout Mountain, Curio Collection by Hilton, in Rising Fawn, GA, which encourages star-gazing guests to explore the skies with the hotel’s telescopes, take in the landscape with a round of golf, indulge in meditative sound baths or enjoy a night swim in the infinity pool.

Hiking at Cloudland at McLemore Resort Lookout Mountain, Curio Collection by Hilton
Cloudland at McLemore Resort Lookout Mountain, Curio Collection by Hilton

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of Americans plan to drive on their next vacation.

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of global car travelers say they favor road trips over flying because it allows for more spontaneity, helping give people the power to go where they want, when they want.

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of road trippers claim that a hotel pool is essential, giving families a way to burn off energy and break the rhythm of the drive.

Hanging chairs at Tru by Hilton Norco Eastvale
Tru by Hilton Norco Eastvale

Road Trip Renaissance

As for method of travel, the open road is calling, and travelers are answering: A whopping 71% of Americans plan to drive on their next vacation.

Spontaneity is another why behind this transportation choice. Seventy-six percent of global car travelers say they favor road trips over flying because it allows for more spontaneity, helping give people the power to go where they want, when they want. 

Hospitality in Motion

Today’s road trippers are no ordinary guests. After hours spent in passenger seats, they arrive not just seeking rest, but renewal, and they’re clear about what matters most: Nearly two-thirds (61%) say they won’t drive more than five hours without stopping at a hotel, while 90% agree that a comfortable bed is the most important amenity after a day on the road. Travelers looking for reliability can be assured that when they’re traveling down most major American highways, on average, they’re never more than 30 minutes from the next Hampton by Hilton.

Hampton by Hilton Costa Mesa Newport Beach - Breakfast
Hampton by Hilton Costa Mesa Newport Beach

Comfort goes beyond a good mattress, and these travelers report wanting space to stretch out and unwind, both physically and mentally. For 63%, a hotel pool is essential, giving families a way to burn off energy and break the rhythm of the drive. Others take sleep seriously, with 62% choosing to upgrade to a suite mid-trip for extra space and better rest.

Even more important than sleep is breakfast. Guests can enjoy complimentary grab & go breakfast at LivSmart Studios by Hilton, customize their own breakfast sandwich at Home2 Suites by Hilton, or devour a breakfast taco at Homewood Suites by Hilton. Eighty-three percent of road trippers report that enjoying a free morning meal is essential so they can refuel quickly and get back on the road without delay.