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Q&#038;A: Kevin Jacobs on 7,000 Hotels, Continued Growth, and More Milestones

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Whether located on a beautiful beach or in a bustling big city, these Hilton properties make it easy to plan an eco-friendly trip in 2022. Credit: Hilton

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Your Eco-Friendly Trip Just Got Easier in 2022

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From a historic train station in St. Louis to a colonial fort in the Bahamas, and a one-time bank headquartered in Amsterdam to a chocolate factory in Croatia, here are just eight of the many Hilton hotels that allow guests to indulge in culture and comfort. Credit: Hilton

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Where History Meets Hospitality: Eight Hilton Hotels Located in Historic Buildings Around the World

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For travelers looking to find their ideal off-peak getaway, consider this roundup of great destinations to visit when crowds are sparse. Credit: Hilton

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6 Ways to Explore Sustainability with Hilton This Earth Day

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An unprecedented year is finally nearing its end, and people across the world are hopeful that 2021 will usher in a return to normalcy – not just in our daily routines but our travel plans. Credit: Hilton

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21 New Hilton Properties to Visit in 2021

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Over the last 100 years, Hilton has become synonymous with growth and development in travel destinations near and far. From the <a href="https://stories.hilton.com/hilton-history/hiltons-first-hilton">first-ever Hilton hotel</a> in Dallas in 1925 to the <a href="https://stories.hilton.com/hilton-history/expanding-beyond-the-continental-united-states">first Hilton located outside the continental United States</a> in San Juan in 1949 to recent openings ranging from the <a href="https://stories.hilton.com/releases/hilton-maldives-amingiri-resort-spa-opens">first flagship Hilton property in the Maldives</a> to the <a href="https://stories.hilton.com/releases/hampton-by-hilton-debuts-in-the-latvian-capital">first Hampton by Hilton in Latvia</a> to the <a href="https://stories.hilton.com/releases/conrad-los-angeles-opens-the-grand-la-downtown-luxury-hotel">first Conrad in Los Angeles</a>, the company has continued to blaze a trail of innovation with hospitality.

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Hilton will soon reach a new milestone with the opening of its 7,000<sup>th</sup> hotel worldwide, with another 2,700 hotels in development and a new hotel opening on average each day.

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<img class="wp-image-8751" style="width: 20px;" src="https://stories-editor.hilton.com/wp-content/uploads/2022/04/Screen-Shot-2022-04-24-at-7.38.38-PM.png" alt="" /> Hilton Maldives Amingiri Resort &amp; Spa

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As Hilton prepares to reach its latest global growth milestone, <em>Stories from Hilton</em> caught up with <a href="https://stories.hilton.com/bio/kevin-jacobs">Kevin Jacobs</a>, CFO and president, global development.

<strong>Why is the 7,000</strong><strong><sup>th</sup></strong><strong> hotel milestone significant?</strong>

Hilton was founded upon the premise that travel can make the world a better place. We believe the desire to travel, experience new cultures and connect with others is core to the human experience. As we continue to grow, so does our impact around the world. Reaching 7,000 hotels worldwide demonstrates the scale of destination options for our guests and the positive influence Hilton has had on the communities where we operate.

Kevin Jacobs

As we continue to grow, so does our impact around the world. Reaching 7,000 hotels worldwide demonstrates the scale of destination options for our guests and the positive influence Hilton has had on the communities where we operate.

Chief Financial Officer and President, Global Development, Hilton

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<strong>What impact did the pandemic have on development and did Hilton see any slowdown in signings?</strong>

At its onset in 2020, the pandemic did slow development. But as we have emerged from the challenges of the last couple of years, recovery in growth has been strong. Prior to the pandemic, our net unit growth was around 6% to 7% annually, and we have continued growth in recent years at above 5%, which is a testament to the strength and value of our brands, network, and business model. As we reported in our first-quarter earnings this year, we’re confident that we will return to that pre-pandemic growth rate over the next few years.&nbsp;

We continue to lead the industry in new development signings because owners and developers recognize the power of our growing network of properties across a range of award-winning brands. They also appreciate our continued investment in new technologies to enhance the stay experience, and, of course, the loyalty of our 133 million <a href="https://www.hilton.com/en/hilton-honors/" target="_blank" rel="noreferrer noopener">Hilton Honors members</a> who are always looking to travel.&nbsp;

<strong>Speaking of growth – Hilton has long touted its commitment to organic growth, building brands from scratch. Can you explain the benefit of this strategy over acquisitions?</strong>

We strive to be the top choice for owners and developers as they grow their portfolios. Our continued commitment to driving industry-leading premiums among the brands we have developed in-house allows us to meet ever-changing guest needs and gives us a competitive advantage.&nbsp;

Our teams are great at building brands. We are fortunate to have a diverse portfolio of hotel offerings that span the market across multiple segments and price points, and we have had great success growing organically. We view acquisitions through a financial and strategic lens, and we have not seen anything that makes sense for us.&nbsp;

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<strong>How do you decide where, when and what brand is most appropriate for a new hotel development?&nbsp;&nbsp;</strong>

There are many factors that go into where and when we open a hotel. We work closely with our partners to assess the market’s travel demand, competitive set, and community before we agree to put our flag on a property. Our goal is to serve our guests anywhere they want to be for any stay occasion. Whether our guests are staying at a <a href="https://stories.hilton.com/brands/tru-by-hilton">Tru by Hilton</a>, <a href="https://stories.hilton.com/brands/doubletree-by-hilton">DoubleTree by Hilton</a> or <a href="https://stories.hilton.com/brands/waldorf-astoria">Waldorf Astoria</a> property, we aim to deliver the stay experience that fits their preferences.&nbsp;

<strong>Which region(s) and brand(s) are seeing the biggest growth lately?</strong>

We’re growing everywhere, which is exciting. In the United States – where we’ve operated the longest – we continue to see growth opportunities, especially in secondary markets where we don’t yet have a presence. We have also introduced new brand offerings in the U.S. and around the world to meet changing traveler preferences. Newer brands like <a href="https://stories.hilton.com/apac/brands/motto-by-hilton">Motto by Hilton</a>, <a href="https://stories.hilton.com/apac/brands/canopy-by-hilton">Canopy by Hilton</a> and <a href="https://stories.hilton.com/apac/brands/tempo-by-hilton">Tempo by Hilton</a> are examples of lifestyle concepts that are gaining traction with owners and driving new growth in established markets.

Outside of the U.S., our growth remains strong, representing more than half of our total development pipeline. Asia Pacific represents a significant opportunity with its growing economy and rising middle class. Last quarter alone, we celebrated the 50<sup>th</sup> <a href="https://stories.hilton.com/releases/hilton-garden-inn-opens-50th-asia-pacific-site">Hilton Garden Inn in Asia Pacific</a> and opened our largest hotel in the region with the beautiful 1,080-room <a href="https://stories.hilton.com/apac/releases/largest-hilton-hotel-in-asia-pacific-debuts">Hilton Singapore Orchard</a>. With an increase in domestic demand and inbound international travel, the Middle East, Africa and South America also present opportunities to expand moving forward.&nbsp;

<strong>What are some of the hurdles – such as labor shortages or inflation – your development teams are facing?</strong>

It’s been widely discussed that construction of new hotels has been impacted by labor shortages and rising costs over the last couple of years, however we are seeing improvement in some of these areas. Additionally, signings are up year-over-year indicating continued interest in our brands. This robust increase gives us confidence that we’ll soon be back to pre-pandemic new hotel builds.

In addition to new development, we also benefit from conversions. We increased conversion signings 15% last quarter, representing nearly 20% of all our new hotel signings. The nice thing about our Collection brands – <a href="https://stories.hilton.com/apac/brands/lxr-hotels">LXR</a>, <a href="https://stories.hilton.com/apac/brands/curio-collection">Curio</a> and <a href="https://stories.hilton.com/apac/brands/tapestry-collection">Tapestry</a> - is that they’re great options for unique, independent properties that could benefit from joining the Hilton family and introducing themselves to our wide range of loyal guests.&nbsp;

<strong>What are you hearing from hotel owners in terms of new investments and developments as we emerge from the pandemic but remain in a challenging economic environment?</strong>

I speak with our owners regularly and they continue to monitor changes in the macro-environment, including interest rates, labor and supply chain challenges. However, they also recognize the opportunities to grow with Hilton, which is evidenced by our increasing signings and the strength of our pipeline. Alongside our owners and developers, we are running the business for the long term and are confident that we are well-positioned to continue driving value for all our stakeholders.

<strong>Time to get out your crystal ball. What’s the future of hospitality and development look like?</strong>

I think you’re going to see greater use of technology to enhance the stay experience and free up resources for our team members to do what we do best at Hilton: serve people with amazing hospitality and service. Tools like <a href="https://stories.hilton.com/apac/releases/hilton-debuts-industry-leading-tech-enhancements">Digital Key or Connected Room</a> are just two examples of how we’ve led the industry in this space. Hospitality has been around a long time, and travel is core to the human experience. We look forward to driving Hilton forward and celebrating many more development milestones in the years to come.

<strong>So, how long until we can talk about opening Hilton’s 10,000</strong><strong><sup>th</sup></strong><strong> hotel?</strong>

While we don’t provide guidance at that level on our development pipeline, we have been opening a hotel a day around the world for some time. At that pace, we could be talking about 10,000 hotels pretty soon! That’s great news for our owners and developers, but even more so for our guests who will continue to benefit from a wider range of places to stay and enjoy Hilton hospitality around the world.

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Kevin Jacobs, Hilton CFO & president, global development, discusses the opening of its 7,000th hotel worldwide.

Q&A: Hilton CFO on 7,000 Hotels, Continued Growth, and More Milestones

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Michael Geheren

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Every April 22, the world unites in honoring the planet by dedicating the day to work on cleaning our surrounding habitat, raising awareness about environmental issues and celebrating significant changes to support a more sustainable future. This year’s Earth Day theme is “Invest in Our Planet,” and a time to review ways Hilton is investing in sustainability through <a href="https://esg.hilton.com/wp-content/uploads/sites/3/2022/04/2021-ESG-Report.pdf" target="_blank" rel="noreferrer noopener">Travel with Purpose</a> on its quest to cut its environmental footprint in half by 2030.&nbsp;

<strong>1. Supporting Communities</strong>

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<strong>2. Sourcing Local Food and Drink</strong>

<strong>3. Creating Direct-to-Fork Gardens</strong>&nbsp;

<p>A six-part sustainable travel docuseries explaining some of the world’s biggest environmental challenges and offering solutions as to how we can all play a part in creating a more sustainable world. </p>

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Hilton is investing in sustainability through Travel with Purpose on its quest to cut its environmental footprint in half by 2030. 

6 Ways to Explore Sustainability this Earth Day - Stories From Hilton

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<p>These days, there’s a lot that people are taking into consideration when planning a trip, and it goes beyond which locale they should head to first. More now than ever, travelers care about leaving a destination better than they found it. The Hilton <a href="https://view.ceros.com/hilton/hilton-2022-trends-report/p/20" target="_blank" rel="noopener noreferrer">2022 global trends report</a> showed that 86% of travelers want to travel more sustainably, but only half of that number manage to do so often. Given this shift, Hilton is making it easier for travelers to take an eco-friendly journey, especially if they aren’t sure where to start in terms of traveling more sustainably. From bike sharing to soap recycling to a new electric vehicle (EV) search filter, guests can feel better about taking care of the world around them while they take time for themselves. It’s all part of Hilton’s <a href="https://cr.hilton.com/" target="_blank" rel="noopener noreferrer">Travel With Purpose</a> mission, to double the investment in social impact and cut environmental impact in half by 2030.</p> <p>From the moment guests search for a hotel to check-out, eco-friendly trips are now more attainable. At Hilton, a new search attribute helps EV owners find and book hotels with charging stations to power up their electric vehicles, so guests can be certain that their car will recharge while they do. More than 1,400 Hilton properties around the world offer EV charging stations, as well as other eco-friendly additions that help travelers leave a smaller carbon footprint on their next adventure. Whether located on a beautiful beach or in a bustling big city, these Hilton properties make it easy to plan an eco-friendly trip in 2022.</p> <div class="row listicle"> <div class="col-md-7"> <p><strong>Home2 Suites by Hilton Silver Spring</strong></p> <p>With its proximity to Washington, DC and the University of Maryland, Silver Spring is a convenient place to stay near the nation’s capital. <a href="https://www.hilton.com/en/hotels/dcahtht-home2-suites-silver-spring/" target="_blank" rel="noopener noreferrer">Home2 Suites by Hilton Silver Spring</a> is one of the few LEED Platinum hotels in the country and has gone far beyond the certification to create a sustainable guest experience since it opened in 2019. Not only does it boast eco-friendly initiatives, like solar power and EV charging, but the rooms are also outfitted with living areas and kitchens so guests feel at home while on the road. An indoor pool and fitness center means wellness is within reach, and the outdoor lounge with a firepit is the perfect place to unwind after a long day. In addition, six electric vehicle charging stations have been installed to accommodate guests, staff and non-guests alike, with plans to add more in the future.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2022/01/H2-Silver-Spring-Bedroom-Suite-FPC.jpg" alt="" width="554" height="368" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <p><strong>Hampton Inn &amp; Suites Miami/Brickell-Downtown</strong></p> <p>Miami is a cultural melting pot, surrounded by some of the best restaurants and entertainment in the world. It’s also home to beautiful beaches and unique wildlife, prompting visitors to be even more eco-conscious. Located only a few blocks from some of the city’s top dining and entertainment options, <a href="https://www.hilton.com/en/hotels/miabvhx-hampton-suites-miami-brickell-downtown/" target="_blank" rel="noopener noreferrer">Hampton Inn &amp; Suites Miami/Brickell-Downtown</a> combines urban design and elegance with sustainable solutions. The LEED Silver certified property is oriented east to west to minimize sun penetration, and parking spaces equipped with four electric vehicle charging stations are available 24 hours a day. After enjoying the complimentary hot breakfast, guests can visit the rooftop pool to soak up some rays and relax before a day of exploring.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2022/01/Hamp-Miami-Brickell-Downtown-Terrace-FPC.jpg" alt="" width="554" height="368" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <p><strong>Hilton Tokyo Bay</strong></p> <p>Situated next to Tokyo Disneyland and Tokyo DisneySea, <a href="https://www.hilton.com/en/hotels/tyotbtw-hilton-tokyo-bay/" target="_blank" rel="noopener noreferrer">Hilton Tokyo Bay</a> boasts easy access to the neighboring theme parks, stunning Mount Fuji views and close proximity to bustling Tokyo. Not only is the location ideal, but also the property’s sustainability initiatives make guests feel good about booking a stay. Foodies will be happy to know that the hotel’s restaurants champion responsibly-sourced seafood, and diners can support sustainable fisheries and farms simply by choosing menu items marked with <a href="/brand-communications/news/hilton-inspires-guests-to-create-eco-conscious-memories">eco-labels</a>. The property has also installed EV chargers so that guests and staff alike can recharge their electric vehicles while working, dining or sleeping.&nbsp; Between the fairytale-themed rooms and the Mount Fuji views, Hilton Tokyo Bay will bring joy to kids and kids at heart.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2022/01/Hilton-Tokyo-Bay-Buffet-FPC.jpg" alt="" width="554" height="368" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <p><strong>Rome Cavalieri, A Waldorf Astoria Hotel</strong></p> <p>There are few places more magical than the Eternal City, and <a href="https://waldorfastoria3.hilton.com/en/hotels/italy/rome-cavalieri-a-waldorf-astoria-hotel-ROMHIWA/index.html" target="_blank" rel="noopener noreferrer">Rome Cavalieri, A Waldorf Astoria Hotel</a> is a luxurious location to call home base. Green space can have many mental health benefits, so the property’s 15 acres of private park helps guests relax and unwind when they’re not out exploring. Not only is Rome Cavalieri home to the city’s first and only 3-star Michelin restaurant, La Pergola, but it has also partnered with a local food waste reduction program to make its on-site food and beverage programs more sustainable. As a plus, anyone exploring Italy by car can recharge their electric vehicle at one of the property’s EV charging stations so they can embark on the next leg of their journey.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2022/01/WA-Rome-Cavalieri-Terrazza-degli-Aranci-FPC.jpg" alt="" width="554" height="368" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <p><strong>DoubleTree by Hilton Dubai – Business Bay</strong></p> <p>Dubai is a buzzing metropolis with something for everyone, and the chic, spacious accommodations at <a href="https://www.hilton.com/en/hotels/dxbbbdi-doubletree-dubai-business-bay/" target="_blank" rel="noopener noreferrer">DoubleTree by Hilton Dubai – Business Bay</a> make for an excellent home base to charge your car up at the property’s EV charging stations before and after exploring the city. The stunning outdoor pool offers respite from the desert heat, and four on-site restaurants mean guests don’t have to travel far for a great meal. Plus, Hilton’s award-winning <a href="/brand-communications/news/lightstay-a-decade-of-managing-our-environmental-and-social-impact">LightStay</a> platform enables the hotel to measure and manage energy, water and waste to reduce its environmental footprint.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2022/01/DTbH-Dubai-Business-Bay-Pool-Bar-FPC.jpg" alt="" width="554" height="368" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <p><strong>Canopy by Hilton Paris Trocadero</strong></p> <p>Canopy by Hilton’s first French hotel, <a href="https://www.hilton.com/en/hotels/parpypy-canopy-paris-trocadero/" target="_blank" rel="noopener noreferrer">Canopy by Hilton Paris Trocadero</a>, which opened in 2021, draws inspiration from Trocadero’s rich history and incorporates thoughtful touches from the industrial past of the 1930s building. Guests can traverse Paris in a less industrial way thanks to free bikes and three electric vehicle charging stations, promoting a cleaner, greener exploration of the city. Located in the iconic 16tharrondissement, a stone’s throw from the Eiffel Tower, guests can drive, cycle or walk their way around the city, or take in the breath-taking views from the hotels’ panoramic rooftop bar.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2022/01/Cano-Paris-Trocadero-FPC.jpeg" alt="" width="560" height="372" /></div> </div> <p>To find your next sustainable getaway, visit <a href="https://www.hilton.com/en/" target="_blank" rel="noopener noreferrer">Hilton.com</a>.</p> <p style="text-align: center;"><a class="btn-lg-with-arrow" href="https://stories-editor.hilton.com/wp-content/uploads/2022/01/Eco-Friendly-Trip.zip">Download Photos Here</a></p> 

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These days, there’s a lot that people consider when planning a trip, going far beyond locale. Now, travelers care about leaving a destination better than they found it.

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<p>For more than 100 years, Hilton has spread the light and warmth of hospitality across the world, creating a portfolio of hotels that not only excel at offering world-class services and amenities, but also purposefully adopt local cultures, lifestyle and a general sense of place reflected in the architecture and designs. This philosophy of adopting the feel of a hotel&rsquo;s surroundings is especially evident in properties that have a significant historical value; making Hilton keen to preserve the property&rsquo;s architecture and d&eacute;cor while combining the modernity of offerings and amenities to offer travelers an authentic, artisanal experience.</p> <p>From a historic train station in St. Louis to a colonial fort in the Bahamas, and a one-time bank headquartered in Amsterdam to a chocolate factory in Croatia, here are just eight of the many Hilton hotels that allow guests to indulge in culture and comfort.</p> <div class="row listicle"> <div class="col-md-7"> <p><strong><a href="https://www.hilton.com/en/hotels/stlcuqq-st-louis-union-station-hotel/" target="_blank" rel="noopener noreferrer">St. Louis Union Station Hotel, Curio Collection by Hilton</a>, United States</strong></p> <p>Built in 1894 in what was once the most ornate railway terminal in the United States, this National Historic Landmark in downtown St. Louis was converted to a hotel in 1985 and is well-known for its iconic Grand Hall, a lobby lounge area with 65-foot ornate vaulted ceilings on which a dazzling 3D light show is projected nightly.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/02/St-Louis-Union-Station-Hotel-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <p><strong><a href="https://www.hilton.com/en/hotels/mexchhx-hampton-suites-mexico-city-centro-historico/gallery/" target="_blank" rel="noopener noreferrer">Hampton Inn &amp; Suites by Hilton Mexico City &ndash; Centro Historico</a>, Mexico</strong></p> <p>The hotel is located in &ldquo;Casa San Agustin,&rdquo; a registered historic building in Mexico that was&nbsp;built in the 1800s by Bienes Culturales de Mexico, the Instituto Nacional de Antropologia e Hisotria, and the Nacional de Bellas Artes. Considered an architectural jewel, the building has been used for accommodation purposes since its beginning. Various restorations have preserved much of the original exterior fa&ccedil;ade&rsquo;s style, including ajarcas&mdash;moldings and ornaments that were combined with tezontle exteriors in that period.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/02/Hamp-Mexico-City-Centro-Historico-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <p><strong><a href="https://www.hilton.com/en/hotels/nashihh-british-colonial-hilton-nassau/" target="_blank" rel="noopener noreferrer">British Colonial Hilton Nassau</a>, Bahamas</strong></p> <p>Sitting on the Old Fort of Nassau site dating back to 1695, British Colonial Hilton Nassau is the island&rsquo;s oldest resort operating in a historic building. Demolished in 1873, the Old Fort was built to protect the Nassau Harbour&rsquo;s western entrance, specifically from pirates. The original hotel was built by American industrialist Henry Flagler in 1900. The existing concrete building, known as the New Colonial, was constructed in 1923, after the original wooden building was destroyed by fire. The hotel&rsquo;s western wing was built on these ruins.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/02/British-Colonial-Hilton-Nassau-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <p><strong><a href="https://www.hilton.com/en/hotels/amswawa-waldorf-astoria-amsterdam/" target="_blank" rel="noopener noreferrer">Waldorf Astoria Amsterdam</a>, Netherlands</strong></p> <p>The hotel&rsquo;s 93 rooms and suites are housed inside six 17<sup>th</sup>- and 18<sup>th</sup>-century buildings facing the historic Herengracht canal. As the former headquarters of a bank, the hotel is still home to the original, thick-steel vault door, which stands in front of the aptly named Vault Bar. Behind the bar itself, a wall of safety deposit boxes is propped open, with some serving as bottle shelves.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/02/WA-Amsterdam-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <p><strong><a href="https://www.hilton.com/en/hotels/lisfpdi-doubletree-lisbon-fontana-park/" target="_blank" rel="noopener noreferrer">DoubleTree by Hilton&nbsp;Lisbon Fontana Park</a>, Portugal</strong></p> <p>Once the site of an ironworks&nbsp;factory&nbsp;dating back to 1908,&nbsp;DoubleTree by Hilton Fontana Park&nbsp;pays homage to the building&rsquo;s former life, fusing modern design with original character. Complete with an open-air courtyard and beautiful waterfall, the hotel provides a calm oasis for travelers after a busy day of sight-seeing&nbsp;in the Portuguese capital.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/02/DTbH-Lisbon-Fontana-Park-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <p><strong><a href="https://www.hilton.com/en/hotels/zagzcpy-canopy-zagreb-city-centre/" target="_blank" rel="noopener noreferrer">Canopy by Hilton Zagreb City Centre</a>, Croatia</strong></p> <p>Once home to the Union chocolate factory, the first chocolate maker in South&nbsp;Eastern Europe,&nbsp;the hotel&nbsp;is one of the Croatian capital&rsquo;s newest lifestyle hotels, where guests are presented welcome gifts of handmade chocolates upon check-in.&nbsp;Finding themselves located in the heart of&nbsp;the city, travelers are encouraged to&nbsp;grab a Canopy Bike and follow the brown tourism signs throughout downtown toward the Croatian National Theatre, historic Upper Town, museums and the stunning Zagreb Cathedral.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/02/Cano-Zagreb-City-Centre-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <p><strong><a href="https://www.hilton.com/en/hotels/sydhitw-hilton-sydney/" target="_blank" rel="noopener noreferrer">Hilton Sydney</a>, Australia</strong></p> <p>Housing the renowned Marble Bar&mdash;a 127-year-old underground bar&mdash;Hilton Sydney is built on the ruins of the Tattersalls Hotel. Marble Bar features authentic sheets of plate-glass mirrors, marble walls, pilasters and mosaic floors. Originally built in 1893, the Victorian structure was painstakingly dismantled, transported and reassembled in Hilton Sydney in 1973&mdash;where the restored mahogany bar and marble archways still awe guests to this day.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/02/Marble-Bar-Hilton-Sydney-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <p><strong><a href="https://www.hilton.com/en/hotels/shawawa-waldorf-astoria-shanghai-on-the-bund/" target="_blank" rel="noopener noreferrer">Waldorf Astoria Shanghai on the Bund</a>, China</strong></p> <p>Once the renowned Shanghai Club, the hotel retains much of its original design, offering guests a unique taste of Shanghai&rsquo;s heritage and culture, all while enjoying unparalleled service, award-winning cuisine and views of the majestic Huangpu River. The historic building was built in 1864 and used to be the principal men&rsquo;s club for British residents in Shanghai. The hotel is suitably located near the iconic Bund, featuring waterside strolls and shopping.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/02/WA-Shanghai-The-Bund-FPC.jpg" alt="" width="560" height="373" /></div> </div> <p style="text-align: center;"><a class="btn-lg-with-arrow" href="https://stories-editor.hilton.com/wp-content/uploads/2021/02/Historic-Buildings.zip">Download Photos Here</a></p> 

Hilton’s philosophy of adopting a sense of place within its properties is especially evident in properties that have a significant historical value.

Eight Hilton Hotels Located in Historic Buildings

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As travelers plan for trips they missed amid the pandemic, Hilton has suggestions for 21 amazing travel destinations and places to stay in 2021.

Try These New Hilton Properties in 2021

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Discover new destinations in 2020. Hilton can help make your travel dreams reality with 6000 hotels around the world, from Washington, DC to Tokyo.

Go to These 22 Places in 2020 With Hilton

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<p>There&rsquo;s something special about the calm of a city following peak tourist season. Once the crowds disperse, there&rsquo;s a quiet tranquility and more elbow room.</p> <p>There are also often shorter lines, discounted tours and lodging rates, and more chances to snap great unobstructed shots of scenery or selfies. The change in weather can be a plus, too, as the air gets more comfortable for strolls through the city. Traveling to Paris when there&rsquo;s a chill in the air can mean shorter wait times to see world-class art, or visiting Portland, Maine, after the summer can mean a coastal fall experience that&rsquo;s colorful and serene.</p> <p>With thousands of properties in six continents and 117 countries and territories, Hilton has a front-row seat to the changing seasons across the globe and is familiar with the mix of experiences travelers enjoy and can discover when peak season ends.</p> <p>For travelers looking to find their ideal off-peak getaway, consider this roundup of great destinations to visit when crowds are sparse:</p> <h3>U.S.</h3> <div class="row listicle"> <div class="col-md-7"> <h4>Portland, Maine</h4> <p><strong>Off-Peak</strong>: September&ndash;December</p> <p>Despite the drop in temperatures, visitors to Portland, Maine, can enjoy the calm and quiet beauty of Portland from September to December, when tourism drops and lodging rates tend to decline. Visitors can experience the breathtaking fall foliage and check out the stunning nearby town of Cape Elizabeth, where they can see iconic lighthouses. When winter approaches and the temperature dips below freezing, visitors can take advantage of Portland&rsquo;s numerous indoor activities, such as the <a href="https://www.portlandmuseum.org/" target="_blank" rel="noopener noreferrer">Portland Museum of Art</a> or, for those 21 and older, one of the city&rsquo;s microbreweries, like <a href="http://lonepinebrewery.com/" target="_blank" rel="noopener noreferrer">Lone Pine Brewing Company</a> or <a href="https://risingtidebrewing.com/" target="_blank" rel="noopener noreferrer">Rising Tide Brewing Company</a>.</p> <p> <strong>Where to Stay</strong>: Just steps from a variety of dining and shopping sites at Portland&rsquo;s historical 350-year-old waterfront, <a href="https://hiltongardeninn3.hilton.com/en/hotels/maine/hilton-garden-inn-portland-downtown-waterfront-PWMDHGI/index.html" target="_blank" rel="noopener noreferrer">Hilton Garden Inn Portland Downtown Waterfront</a> is in a prime location for visitors. The hotel is within walking distance of the boutiques and cobblestone streets of the Old Port district, and the Casco Bay Lines ferry terminal is just across the street. Visitors can take a ferry or scenic cruise to <a href="https://www.cascobaylines.com/islands/" target="_blank" rel="noopener noreferrer">one of the islands of Casco Bay</a>. They can also enjoy the hotel&rsquo;s on-site restaurant, Port65 Kitchen &amp; Bar, indoor swimming pool and fitness center. The hotel is also just an 8-mile drive from Cape Elizabeth and within close proximity to several breweries</p></div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2019/12/HGI-Portland-Downtown-Waterfront-FPC.jpg" width="495" height="327" /> <p style="text-align: right;">Photo: <a href="https://hiltongardeninn3.hilton.com/en/hotels/maine/hilton-garden-inn-portland-downtown-waterfront-PWMDHGI/index.html" target="_blank" rel="noopener noreferrer">Hilton Garden Inn Portland Downtown Waterfront</a></p> </div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Chicago</h4> <p><strong>Off-Peak</strong>: November&ndash;March</p> <p>Surprisingly, one of the best times to visit Chicago is in the winter when hotel prices and the number of tourists decline, along with the temperature. Between ice skating at the <a href="https://millenniumparkfoundation.org/art-architecture/mccormick-tribune-plaza/" target="_blank" rel="noopener noreferrer">McCormick Tribune Ice Rink</a> at Millennium Park and enjoying a festive display of more than 2 million lights at<a href="https://www.lpzoo.org/zoolights-presented-comed-and-invesco-qqq" target="_blank" rel="noopener noreferrer"> ZooLights at the Lincoln Park Zoo</a>, there&rsquo;s a great mix of activities for travelers willing to brave the weather. There are also ways to warm up in the Windy City. Visitors can take advantage of the Chicago Pedway System, which connects a stretch of buildings via underground passages and is a more comfortable way to move through downtown during winter. They can also spend the day exploring one of the world&rsquo;s best art museums: <a href="https://www.artic.edu/" target="_blank" rel="noopener noreferrer">The Art Institute of Chicago</a>. Chicago also hosts holiday season festivities, including the traditional German <a href="http://www.christkindlmarket.com/" target="_blank" rel="noopener noreferrer">Christkindlmarket</a>, an outdoor market with live entertainment, food vendors and craft shops, or <a href="https://navypier.org/winter-wonderfest" target="_blank" rel="noopener noreferrer">Winter Wonderfest</a>, a massive indoor winter festival with carnival rides, indoor ice skating and more. If you&rsquo;re visiting after the holidays, check out <a href="https://www.choosechicago.com/chicago-restaurant-week/" target="_blank" rel="noopener noreferrer">Chicago&rsquo;s Restaurant Week</a> from January 24<sup>th</sup> through February 9<sup>th</sup>.The 17-day celebration highlights the city&rsquo;s award-winning culinary scene with special prices at nearly 400 participating restaurants.</p> <p><strong>Where to Stay</strong>: After a day of exploring the city, guests can unwind in luxury at the <a href="https://waldorfastoria3.hilton.com/en/hotels/illinois/waldorf-astoria-chicago-CHIWAWA/index.html?SEO_id=GMB-WA-CHIWAWA" target="_blank" rel="noopener noreferrer">Waldorf Astoria Chicago</a>. Situated one block from the Magnificent Mile commercial shopping and dining district, travelers can visit nearby spots, such as the Navy Pier or Lincoln Park Conservatory, all less than 3 miles from the property. The hotel offers guests luxe suites, spectacular views of the city and the on-site Margeaux Brasserie, created by James Beard&ndash;awarded chef Michael Mina.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2019/12/WALD-Chicago-FPC.jpg" width="495" height="326" /> <p style="text-align: right;">Photo: <a href="https://waldorfastoria3.hilton.com/en/hotels/illinois/waldorf-astoria-chicago-CHIWAWA/index.html?SEO_id=GMB-WA-CHIWAWA" target="_blank" rel="noopener noreferrer">Waldorf Astoria Chicago</a></p> </div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Miami</h4> <p><strong>Off-Peak</strong>: May&ndash;September</p> <p>Before the crowds and lodging rates spike for the annual international <a href="https://www.artbasel.com/miami-beach" target="_blank" rel="noopener noreferrer">Art Basel</a> fair in early December, travelers should visit Miami during the fall shoulder season to enjoy the beautiful beaches and lively art scene without as heavy a blanket of humidity or people. Tourists can head over to <a href="https://lincolnrd.com/" target="_blank" rel="noopener noreferrer">Lincoln Road</a> and spend the day enjoying some of the city&rsquo;s finest restaurants and shopping options. Or, they can check out the incredible graffiti art at <a href="http://www.thewynwoodwalls.com/" target="_blank" rel="noopener noreferrer">Wynwood Walls</a>, a unique outdoor collection of colorful street murals ideal for snapping the perfect Instagram picture. Travelers can also check out a collection of avant-garde and experimental art at the <a href="https://icamiami.org/" target="_blank" rel="noopener noreferrer">Institute of Contemporary Art</a>, which offers free admission daily.</p> <p> <strong>Where to Stay</strong>: <a href="https://doubletree3.hilton.com/en/hotels/florida/doubletree-by-hilton-grand-hotel-biscayne-bay-MIABSDT/index.html" target="_blank" rel="noopener noreferrer">DoubleTree by Hilton Grand Hotel Biscayne Bay</a> is in the heart of Miami&rsquo;s coolest, newest and most attractive spots. The hotel is located on Biscayne Bay (Miami&rsquo;s Central Park), overlooking the 35 x 8&ndash;mile lagoon where large cruise ships and luxury yachts set sail. Guests can spark their wonder at the world-class <a href="https://www.frostscience.org/" target="_blank" rel="noopener noreferrer">Philip &amp; Patricia Frost Museum of Science</a>, catch a show at the <a href="http://adriennearsht.center-miami.org/" target="_blank" rel="noopener noreferrer">Adrienne Arsht Center</a> or wander into <a href="https://wynwoodmiami.com/" target="_blank" rel="noopener noreferrer">Wynwood</a> and <a href="https://www.miamidesigndistrict.net/" target="_blank" rel="noopener noreferrer">Miami Design District</a> for arts, culture, dining and shopping. On property, guests can enjoy amenities such as a full-service salon and spa, four restaurants, an outdoor rooftop pool and a fitness center.&nbsp;</p></div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2019/12/DTbH-Grand-Hotel-Biscayne-Bay-FPC.jpg" width="495" height="330" /> <p style="text-align: right;">Photo: <a href="https://doubletree3.hilton.com/en/hotels/florida/doubletree-by-hilton-grand-hotel-biscayne-bay-MIABSDT/index.html" target="_blank" rel="noopener noreferrer">DoubleTree by Hilton Grand Hotel Biscayne Bay</a></p> </div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Seattle</h4> <p><strong>Off-Peak</strong>: November&ndash;February</p> <p>Travelers can get the best of both worlds when temperatures drop in Seattle: a city adventure that offers them lower winter lodging rates and opportunities to enjoy winter sports beyond Seattle&rsquo;s city limits. Fans of skiing and snowboarding can make the city their home base before traveling to Mount Rainier or the Cascades for a day of winter sports. Travelers can spend the day on the slopes at <a href="https://summitatsnoqualmie.com/" target="_blank" rel="noopener noreferrer">The Summit at Snoqualmie, which is</a> referred to as Seattle&rsquo;s home mountain because of its proximity to the city. The mountain offers a variety of terrains for beginner or expert skiers as well as snowboarding and snowtubing. Back in the city, music lovers can head indoors to explore the <a href="https://www.mopop.org/" target="_blank" rel="noopener noreferrer">Museum of Pop Culture</a>, with exhibits on icons like Jimi Hendrix and Prince. Travelers can also visit the vibrant, colorful, light-filled glasshouse and lush garden at <a href="https://www.chihulygardenandglass.com/" target="_blank" rel="noopener noreferrer">Chihuly Garden and Glass</a>, a collection of exhibits from artist Dan Chihuly. A bonus: it&rsquo;s located next to the <a href="https://www.spaceneedle.com/about/" target="_blank" rel="noopener noreferrer">Space Needle</a>, a Seattle icon that stands 605 feet tall.</p> <p><strong>Where to Stay</strong>: With their base in the heart of downtown Seattle, guests at <a href="https://www3.hilton.com/en/hotels/washington/hilton-seattle-SEASHHF/index.html" target="_blank" rel="noopener noreferrer">Hilton Seattle</a> can enjoy the hotel&rsquo;s convenient location near major sites like the city&rsquo;s Waterfront Park and famous Pike Place Market &mdash; both an easy walk from the hotel. The recently renovated hotel features an on-site restaurant and bar, fitness center and business center. Guests on the Executive Level floors can enjoy the exclusive new Executive Lounge, featuring complimentary breakfast and evening social.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2019/12/HILT-Seattle-FPC.jpg" width="478" height="318" /> <p style="text-align: right;">Photo: <a href="https://www3.hilton.com/en/hotels/washington/hilton-seattle-SEASHHF/index.html" target="_blank" rel="noopener noreferrer">Hilton Seattle</a></p> </div> </div> <h3>Europe</h3> <div class="row listicle"> <div class="col-md-7"> <h4>Amsterdam</h4> <p><strong>Off-Peak</strong>: September&ndash;December</p> <p>Like most popular travel destinations, Amsterdam experiences a surge of tourists in the summer months. To take advantage of its off-season, travelers should visit in the fall or winter months. Visitors can manage the cool weather by donning a sweater or jacket while roaming alongside the canals to experience the city&rsquo;s charm and tranquility. They can cozy up and enjoy high tea at the <a href="https://tassenmuseum.nl/en/" target="_blank" rel="noopener noreferrer">Museum of Bags and Purses</a>, also known as Tassenmuseum, and indulge in delicacies in one of the charming period-style rooms. In December, visitors can go <a href="https://www.iamsterdam.com/en/see-and-do/things-to-do/active/ice-skating/ice,-w-,amsterdam" target="_blank" rel="noopener noreferrer">ice skating at Museumplein</a>, where they can find holiday market stalls on both sides of the rink.</p> <p> <strong>Where to Stay</strong>: Guests at the <a href="https://hamptoninn3.hilton.com/en/hotels/netherlands/hampton-by-hilton-amsterdam-centre-east-AMSHXHX/index.html" target="_blank" rel="noopener noreferrer">Hampton by Hilton Amsterdam Centre East</a> are a short walk to the Rietlandpark Tram that travels to nearby attractions like <a href="https://www.rijksmuseum.nl/en" target="_blank" rel="noopener noreferrer">The Rijksmuseum</a>, <a href="https://www.amsterdam.info/sights/dam_square/" target="_blank" rel="noopener noreferrer">Dam Square</a> and the charming <a href="https://www.amsterdam.info/jordaan/" target="_blank" rel="noopener noreferrer">Jordaan neighborhood</a>. The hotel offers amenities such as free, hot breakfast; free Wi-Fi; a 24-hour fitness center; and an on-site bike rental service for exploring the surrounding neighborhood.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2019/12/HAMP-Amsterdam-Centre-East-FPC.jpg" width="495" height="339" /> <p style="text-align: right;">Photo: <a href="https://hamptoninn3.hilton.com/en/hotels/netherlands/hampton-by-hilton-amsterdam-centre-east-AMSHXHX/index.html" target="_blank" rel="noopener noreferrer">Hampton by Hilton Amsterdam Centre East</a></p> </div> </div> <h3>Asia</h3> <div class="row listicle"> <div class="col-md-7"> <h4>Tokyo</h4> <p><strong>Off-peak</strong>: November&ndash;Early March</p> <p>Aside from the year-end holiday season, late autumn through early March is one of the best times to visit Tokyo due in part to &mdash; you guessed it &mdash; a general drop in lodging prices. Whether visitors are catching an early glimpse of the famous cherry blossoms or having a final look at the city&rsquo;s stunning fall foliage, an off-season visit offers an unparalleled experience. Travelers can visit popular spots like the <a href="https://en.japantravel.com/tokyo/shibuya-crossing/3016" target="_blank" rel="noopener noreferrer">Shibuya Crossing</a> (the city&rsquo;s famous scramble intersection), <a href="https://en.japantravel.com/places/tokyo/shinjuku-gyoen-national-garden/36" target="_blank" rel="noopener noreferrer">Shinjuku Gyoen National Garden</a> and the <a href="https://en.japantravel.com/tokyo/senso-ji-temple/2752" target="_blank" rel="noopener noreferrer">Sensō-ji temple</a> &mdash; all within 6 miles, about 10 kilometers, of the hotel. </p> <p> <strong>Where to Stay</strong>: A stay at the <a href="https://conradhotels3.hilton.com/en/hotels/japan/conrad-tokyo-TYOCICI/index.html" target="_blank" rel="noopener noreferrer">Conrad Tokyo</a> offers guests art-filled interiors coupled with unmatched service. Hotel highlights include the Tranquil Mizuki Spa, direct access to the Shiodome railway station and guest rooms with spectacular views overlooking Tokyo Bay and the ancient <a href="https://en.japantravel.com/places/tokyo/hamarikyu-gardens/43" target="_blank" rel="noopener noreferrer">Hamarikyu Gardens</a>. The hotel also offers a swimming pool and 24-hour fitness center.</p></div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2019/12/CNRD-Tokyo-FPC.jpg" width="488" height="330" /> <p style="text-align: right;">Photo: <a href="https://conradhotels3.hilton.com/en/hotels/japan/conrad-tokyo-TYOCICI/index.html" target="_blank" rel="noopener noreferrer">Conrad Tokyo</a></p> </div> </div> <h3>South America</h3> <div class="row listicle"> <div class="col-md-7"> <h4>Buenos Aires</h4> <p><strong>Off-peak</strong>: September&ndash;December</p> <p>With the seasons in Buenos Aires reversed from those in the Northern Hemisphere, visiting the city during its spring (September&ndash;December) can be ideal for travelers. October or November in particular are considered two of the most beautiful times to visit, when the stunning violet jacaranda trees are in bloom. To view them, head over to the Paseo del Rosedal, where visitors can also see 1,000 different-colored roses in bloom. While the temperature warms and gets more humid in December, the city tends to clear of tourists during the holidays, allowing for more space to roam without crowds. Whichever month they choose, travelers shouldn&rsquo;t miss the chance to explore one of the oldest neighborhoods in Buenos Aires, San Telmo. If it&rsquo;s a Sunday, they can explore the open-air market where vendors sell antiques, handmade products and souvenirs.</p> <p><strong>Where to Stay</strong>: Guests visiting this cosmopolitan city should be sure to snag a room at <a href="https://www3.hilton.com/en/hotels/argentina/hilton-buenos-aires-BUEHIHH/index.html" target="_blank" rel="noopener noreferrer">Hilton Buenos Aires</a>. Situated in the riverside Puerto Madero district, the property is less than half a mile from the historical Plaza de Mayo. There, they can easily access spots like the Metropolitan Cathedral, the Museo Hist&oacute;rico Nacional del Cabildo y la Revoluci&oacute;n de Mayo and Casa Rosada, the executive mansion and office of the President of Argentina. Some highlights at the hotel include a rooftop pool, the on-site trendy El Faro restaurant, the always-busy Alberto&rsquo;s Lobby Bar and a fitness center equipped with modern training equipment.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2019/12/HILT-Buenos-Aires-FPC.jpg" alt="" width="495" height="340" /> <p style="text-align: right;">Photo: <a href="https://www3.hilton.com/en/hotels/argentina/hilton-buenos-aires-BUEHIHH/index.html" target="_blank" rel="noopener noreferrer">Hilton Buenos Aires</a></p> </div> </div> <p style="text-align: center;"><a class="btn-lg-with-arrow" href="https://stories-editor.hilton.com/wp-content/uploads/2019/12/Off-Peak-Getaway.zip">Download Photos Here</a></p> 

Hilton shows you where and when to find the best places for getaways while avoiding peak tourist seasons, including Portland, Maine and Miami.

Hilton Helps You Avoid the Tourists and Find the Perfect Off-Peak Getaway

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Brand Bar - hampton - Stories From Hilton - APAC

Brand Bar &#8211; hampton

<span style="font-weight: 400">As the No. 1 ranked lodging franchise for the last 13 years by Entrepreneur</span><span style="font-weight: 400">®</span><span style="font-weight: 400">, </span><a href="https://www.hampton.com/" target="_blank" rel="noopener"><span style="font-weight: 400">Hampton by Hilton</span></a> <span style="font-weight: 400">—</span><span style="font-weight: 400"> including Hampton Inn by Hilton and Hampton Inn &amp; Suites by Hilton </span><span style="font-weight: 400">—</span><span style="font-weight: 400"> serves quality-driven and value-conscious travelers at more than 2,800 properties in 34 countries and territories around the globe. The brand continues to lead its segment by providing guests with high quality, thoughtfully designed accommodations and amenities, such as modern and spacious rooms, complimentary Wi-Fi and free hot breakfast. Hampton by Hilton is committed to delivering an exceptionally friendly and authentic service all backed by</span><span style="font-weight: 400"> the 100% Hampton Guarantee</span><span style="font-weight: 400">™️. Experience a positive stay at Hampton by Hilton by booking at </span><a href="https://www.hampton.com/" target="_blank" rel="noopener"><span style="font-weight: 400">hampton.com</span></a> <span style="font-weight: 400">or through the industry-leading </span><a href="https://hiltonhonors3.hilton.com/rs/hilton-honors-mobile-app/" target="_blank" rel="noopener"><span style="font-weight: 400">Hilton Honors app</span></a><span style="font-weight: 400">. </span><span style="font-weight: 400"> </span><a href="https://hiltonhonors3.hilton.com/en/index.html" target="_blank" rel="noopener"><span style="font-weight: 400">Hilton Honors</span></a><span style="font-weight: 400"> members who book directly through preferred Hilton channels have access to instant benefits.</span><span style="font-weight: 400"> Learn more about Hampton by Hilton at </span><a href="https://stories.hilton.com/hampton"><span style="font-weight: 400">stories.hilton.com/hampton</span></a><span style="font-weight: 400">, and follow the brand on </span><a href="https://www.facebook.com/hamptonbyhilton" target="_blank" rel="noopener"><span style="font-weight: 400">Facebook</span></a><span style="font-weight: 400">,</span> <a href="https://www.instagram.com/hamptonbyhilton/" target="_blank" rel="noopener"><span style="font-weight: 400">Instagram</span></a><span style="font-weight: 400"> and </span><a href="https://twitter.com/hamptonbyhilton" target="_blank" rel="noopener"><span style="font-weight: 400">Twitter</span></a><span style="font-weight: 400">.</span>

<strong>MCLEAN, Va. – </strong><a href="https://www.hilton.com/en/" target="_blank" rel="noreferrer noopener">Hilton</a> is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.

<a href="https://www.youtube.com/playlist?list=PLLV950EiSCvNryJ0sEhCqOeUudJNO5rIy" target="_blank" rel="noreferrer noopener">”Hilton. For the Stay</a>” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, cliché walks on the beach and generic descriptions of travel.&nbsp;

Hilton is debuting “It Matters Where You Stay,” a new advertising campaign to introduce the platform, using humor to push against some of the common but unspoken pitfalls of travel, boldly poking fun at what can go wrong when booking or on a trip. The campaign also features the multi-faceted businesswoman and philanthropist Paris Hilton, who grew up living in and staying in numerous Hilton hotels across the world, which gave her a unique exposure to the hotel business early on. Her role in the campaign is inspired in part by the legacy of her family, whose belief in the power of travel and the hotel stay to connect people and cultures continues to motivate Hilton team members around the world today.

In addition to Paris, renowned actor Catherine O’Hara lends her voice to the campaign, with TV commercials first airing in the U.S. on July 25 and audio rolling out shortly thereafter.&nbsp;

“Today, as we make company history with Hilton’s first brand platform, we’re reminding guests that at the heart of a great trip is a great stay and that it’s just different when that stay is with Hilton,” said Mark Weinstein, chief marketing officer, Hilton.<strong> </strong>“As we enter this next era of travel, it has never been more important to consider where you stay – and Hilton is uniquely committed to making sure your stay is everything you need it to be.”

Hilton and TBWAChiatDay New York, Hilton’s agency since 2017, used TBWA’s Disruption methodology to architect the bold new vision, born from the insight the hospitality industry has become almost entirely focused on the destination, not the stay itself. Consumer research uncovered “the Stay,” and being cared for, are the crucial elements that can make or break any trip. So, Hilton is doubling down on its new brand platform to prove to its guests that truly, “it matters where you stay.” The platform will permeate nearly every consumer touchpoint, from broad-reaching consumer advertising through the travel planning process and the guests’ stay with Hilton, as well as post-stay.&nbsp;&nbsp;

“With ‘Hilton. For the Stay,’ we are more fully connecting our external customer marketing to our purpose – staking our rightful claim that Hilton owns the Stay,” said Weinstein. “The idea of the Stay was incredibly natural to Hilton, and yet no one else was talking about it. As others tout the generic virtues of travel, minimize the role of the hotel and the hotel team members, and romanticize the destination, through our platform and the campaign it inspires, we’re reminding travelers that ‘It Matters Where You Stay’ and boldly affirming ‘Hilton. For the Stay.’”

<strong>“IT MATTERS WHERE YOU STAY” CAMPAIGN</strong>

The advertising creative has a fun, relatable tone in which Hilton breaks from the formulaic approach seen across the industry, highlighting the benefits Hilton offers to make guests feel cared for – from amazing service and pet-friendly travel to the choices available in the Hilton Honors app to skip the front desk and personalize your stay, to Confirmed Connecting Rooms by Hilton and more.&nbsp;

In one of the featured TV spots, “Haunted,” the brand pokes fun at what can go wrong when booking a vacation rental – depicting a family showing up to a hilariously creepy property that wasn’t exactly as advertised.

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“Confirmed Together” zeroes in on a unique Hilton feature that addresses a very real pain point of family travel, the importance of securing connected rooms at the time of booking.

And in “Extra Storage,” Paris Hilton has an innovative solution for her extra luggage.

The campaign includes television, audio, social media, print, and out of home, spanning 13 commercials and bespoke social executions. It will launch first in the U.S. followed closely by the U.K. and select Asia-Pacific and Middle East markets. Hilton tapped a world-class creative team to bring this global campaign to life, including A-list commercial director Matt Aselton of Arts &amp; Sciences.&nbsp;

To extend the brand platform, Hilton will lean into social media, experiential and influencers. Across Facebook, Instagram, TikTok and Twitter, Hilton will engage in an already robust conversation around travel and trip disasters by helping travelers have a better stay – whether planning for a future trip or helping rescue a trip that has gone off the rails. Hilton has also partnered with familiar voices on social media to bring “Hilton. For the Stay” to life.&nbsp;

“In developing the campaign, we were inspired by showing the realness of travel; the tensions, the hardships, the too-high expectations. It goes against convention in the hospitality category and it’s an exciting space for the brand to own,” said Amy Ferguson, chief creative officer, TBWAChiatDay New York.

For more than 100 years, Hilton has been a pioneer in the hospitality industry, and that has never been more evident than the past two years. “Hilton. For the Stay” encompasses the brand’s world-class hospitality; from innovations such as <a href="https://stories.hilton.com/releases/hilton-debuts-industry-leading-tech-enhancements">Digital Key Share, Confirmed Connecting Rooms, early confirmation of upgraded rooms for Hilton Honors members </a>&nbsp;and through thoughtful service, proving out that it matters where you stay.

More information on “Hilton. For the Stay” and “It Matters Where You Stay” is available at <strong><a href="https://stories.hilton.com/forthestay">Stories.Hilton.com/ForTheStay</a>.</strong> To start planning for future stays and earn exclusive perks, visit <a href="https://www.hilton.com/en/" target="_blank" rel="noreferrer noopener">Hilton.com</a> and sign up for Hilton Honors – it’s free and easy to join.&nbsp;

Director, Global Consumer Communications

Media Contact

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Paris Hilton with dog at hilton hotel extra storage for the stay

For The Stay - Extra Storage Paris Hilton - Stories From Hilton - APAC

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For the Stay - The Go Lobby - Stories From Hilton - APAC

Hilton shakes up hotel advertising with its first global brand platform “Hilton. For the Stay" featuring Paris Hilton and Catherine O'Hara.

“Hilton. For the Stay” Debuts, Putting the Hotels Back into Hotel Marketing

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Hilton Introduces First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing

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<a href="https://stories.hilton.com/trends-report-media">&gt;&gt; Trends Survey Media Kit</a>

Survey Spotlights Increased Travel Demand, Reaffirms Need to Unplug, Recharge and Reconnect

MCLEAN, Va. - With Memorial Day, the unofficial start of summer, just a month away, one reality is clear: Americans are desperate for a vacation and are feeling the effects. According to a recent Hilton survey of U.S. travelers*, more than three in four (76%) respondents experience negative feelings when they go too long without a vacation, with burnout (41%) and boredom (36%) being among the top emotions.

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Beyond spotlighting the undesirable impacts of missing vacation, the survey also revealed the reason for the demand. Though respondents report needing a break, more than half (51%) of Americans feel guilty for taking that time off, even as 41% report that relaxation begins as soon as they turn on their “out of office” email response.&nbsp;

Matt Schuyler

"This summer, a record number of people are predicted to emerge from their pandemic bubbles and take much-needed breaks from their everyday lives to recharge, relax and experience the world around them once again."

Chief Brand Officer, Hilton

“Inspired by our 2022 trends report, we conducted a new survey to further illustrate how the events of the last two years have affected traveler preferences and passions," said Matt Schuyler, chief brand officer, Hilton. "We have gained a deeper understanding of what people will be craving this summer travel season – from more time with their four-legged friends to more everything beachfront – and are confident that our 18 award-winning brands are well-positioned to deliver on these new guest preferences.”

The survey, conducted by Wakefield Research, uncovered four key themes:&nbsp;

<strong>Pets will be this summer’s favored travel companions</strong>

Hilton’s <a href="https://stories.hilton.com/trends" target="_blank" rel="noreferrer noopener">global trends report&nbsp;showcased</a>&nbsp;that there is a new, important traveler to consider post-pandemic: the family pet. More than half of survey respondents who are pet owners (55%) are planning to travel with their pets this summer. In fact, 58% would prefer to travel with their pet rather than a friend or family member.&nbsp;

To meet this growing demand, as of April 1, 2022, Hilton now offers more than 5,000 pet-friendly hotels globally across its portfolio, including seven pet-friendly brands in the U.S. and Canada - Canopy by Hilton, Embassy Suites by Hilton, Hilton Garden Inn,&nbsp;Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton.

<strong>Holistic wellness will be at the forefront of travelers’ minds</strong>

An overwhelming 98% of survey respondents acknowledged they prioritize wellness activities while on vacation. Today, travelers are focusing on their overall well-being and will be looking for experiences beyond access to the spa and gym that focus on connecting the mind, body and spirit – and wellness priorities vary from traveler to traveler. For example, Americans feel mentally refreshed on vacation when they get a feel for the local culture (41%) or turn their phone off and unplug (33%). Women, in particular, are likely to prioritize reconnecting with family and friends (46%), while men are likely to prioritize healthy eating (34%).&nbsp;

Hilton recognizes the importance of holistic wellness as part of the overall guest experience, from check-in to check-out. Hotels&nbsp;are incorporating design elements and introducing amenities that are scientifically designed to create feelings of warmth and relaxation as well as renewed energy and focus – from the floor-to-ceiling windows in meeting and banquet spaces in locations like&nbsp;<a href="https://www.rwlasvegas.com/" target="_blank" rel="noreferrer noopener">Resorts World Las Vegas</a>&nbsp;to wellness-minded amenities, like teas that prevent elevation sickness at&nbsp;<a href="https://www.hilton.com/en/hotels/bogcchh-hilton-bogota-corferias/" target="_blank" rel="noreferrer noopener">Hilton Bogota&nbsp;Corferias</a>.&nbsp;

<strong>Combating burnout, Americans are rethinking their 9-to-5</strong>

While they may be focusing more on wellness, American workers are still not taking time to unplug and recharge from work. More than a quarter (28%) of employed Americans disclosed that, since 2019, they have failed to use all their paid vacation days, with 51% of those respondents admitting it’s because they feel guilty about taking time off.&nbsp;

With the shift from work-life balance to “work from anywhere,” many have goals to integrate fun into their workday. With workers taking advantage of flexible office time or shortened summer Fridays, 40% of respondents will consider their summer a success if they spend a workday in a beach chair instead of an office chair.

<p>.Younger generations are more likely to embrace ‘Bleisure’ travel, with <strong>Gen Z </strong>and <strong>Millennials </strong>much more likely to consider joining a work call in a swimsuit than Boomers.</p>

‘Bleisure’ travel

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Hilton is adapting to this new reality of work-life by offering portfolio-wide booking options that integrate both business and leisure, like&nbsp;<a href="https://www.workspacesbyhilton.com/" target="_blank" rel="noreferrer noopener">WorkSpaces by Hilton</a>, a work-from-hotel solution for both corporate customers and individuals seeking office space to increase efficiency in their workday. Hotels are answering this need with creative, on-property experiences and packages, such as Wi-Fi blocking jackets to help travelers fully unplug at&nbsp;<a href="https://www.hilton.com/en/hotels/avlcuqq-the-foundry-hotel-asheville/" target="_blank" rel="noreferrer noopener">The Foundry Hotel Asheville, Curio Collection by Hilton</a>&nbsp;in Asheville, N.C., or the “<a href="https://www.conradpuntademita.com/offers/" target="_blank" rel="noreferrer noopener">Stay Longer and Work from Paradise</a>” package at&nbsp;<a href="https://www.conradpuntademita.com/" target="_blank" rel="noreferrer noopener">Conrad Punta de Mita in Mexico</a>.&nbsp;

<strong>The refreshed definition of “Relaxation” is simply “Resorting”</strong>

This summer, people are looking to relax and reconnect with loved ones but want to avoid the hassle of complicated travel planning. According to the survey, 85% of people agree that booking at an all-inclusive resort is the best way to reduce the stress of planning, and more than one third (37%) of respondents feel mentally refreshed on vacation when they don’t have to worry about leaving the resort during their stay.

Whether it’s enjoying a host of outdoor activities at&nbsp;<a href="https://www.hilton.com/en/hotels/iahwrqq-the-woodlands-resort/" target="_blank" rel="noreferrer noopener">The Woodlands Resort Curio Collection by Hilton in Texas</a>, savoring a coastal European escape at&nbsp;<a href="https://www.hilton.com/en/hotels/rjkochi-hilton-rijeka-costabella-beach-resort-and-spa/" target="_blank" rel="noreferrer noopener">Hilton Rijeka Costabella Beach Resort &amp; Spa</a>&nbsp;or kicking back at overwater bungalows at&nbsp;<a href="https://www.hilton.com/en/hotels/noudidi-doubletree-noumea-ilot-maitre-resort/" target="_blank" rel="noreferrer noopener">DoubleTree Noumea Ilot Maitre Resort</a>, Hilton offers a range of resorts around the world for travelers looking to indulge.&nbsp;

When it comes to&nbsp;<a href="https://stories.hilton.com/uploads/2022/04/Hilton-All-Inclusive-Fact-Sheet.pdf" target="_blank" rel="noreferrer noopener">all-inclusive</a>&nbsp;vacations, Hilton is redefining the experience with new world-class resorts. These include the recently-opened&nbsp;<a href="https://www.hilton.com/en/hotels/cunqrhh-hilton-cancun/" target="_blank" rel="noreferrer noopener">Hilton Cancun, an All-Inclusive Resort</a>, which blends Mexican heritage and modern sophistication, and the upcoming opening of&nbsp;<a href="https://www.hilton.com/en/hotels/cunhihh-hilton-tulum-riviera-maya-all-inclusive-resort/" target="_blank" rel="noreferrer noopener">Hilton Tulum Riviera Maya All-Inclusive Resort</a>, an eco-chic getaway nestled in a secluded bay overlooking white sands and blue waters.

For more information on the new survey findings and for a complete view of the “<a href="https://stories.hilton.com/trends" target="_blank" rel="noreferrer noopener">The 2022 Traveler: Emerging Trends and the Redefined Traveler, a Report from Hilton</a>,” visit&nbsp;<a href="http://stories.hilton.com/trends">stories.hilton.com/trends</a>. To start planning summer getaways and earn exclusive perks, visit&nbsp;<a href="https://www.hilton.com/en/" target="_blank" rel="noreferrer noopener">Hilton.com</a>&nbsp;and enroll in Hilton Honors for free.&nbsp;

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<em>The Hilton Survey was conducted by Wakefield Research (<a href="https://www.wakefieldresearch.com/" target="_blank" rel="noreferrer noopener">www.wakefieldresearch.com</a>) among 1,000 Nationally Representative US Adults Ages 18+, between March 11th and March 16th, 2022, using an email invitation and an online survey. The data was weighted to ensure an accurate representation of US adults ages 18+.</em>

Director, Global Enterprise Communications

Hilton-Summer-Trends-Survey-Fact-Sheet - Stories From Hilton - APAC

Trends Report Summer Press Release - Stories From Hilton - APAC

Americans are desperate for a vacation and are feeling the effects. Hilton report reaffirms need to unplug, recharge and reconnect.

Hilton Survey Highlights 2022 Summer Travel Trends - Stories From Hilton

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Beach-Bound Countdown: Hilton Survey Highlights 2022 Summer Travel Trends

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