Brooke Thomas is the brand leader of Curio Collection by Hilton. As brand leader, she guides overall brand strategy, spearheads growth and development, drives performance and optimizes the guest and owner experience.
Prior to her current role, Brooke was senior director of Brand Management for Curio Collection by Hilton and Tapestry Collections by Hilton. There, she worked to carry out the strategy, vision and growth of the brands. Brooke joined Hilton in 2017 and has been across multiple brands and functions supporting strategy work, special projects and identifying growth opportunities. Across all her progressive roles at the company, she has been instrumental in driving brand performance through her ability to analyze market trends, leverage strategic planning and lead cross-functional teams. Before joining Hilton, she worked at a communications/marketing agency in Washington DC supporting multiple association accounts. Outside the office, Brooke is also an introductory sommelier, certified by the Court of Master Sommeliers.
Brooke holds a dual bachelor’s degree in public relations and political science from the University of Florida alongside a Master’s of Business Management from the Hough Graduate School of Business.
