Elizabeth Scruggs is the Vice President and Brand Leader of Tapestry Collection and Outset Collection by Hilton. In this role, she oversees the strategic direction, vision, performance and growth of both Collections.
Scruggs has been with Hilton since 2011 and previously served as Vice President of Brand Engagement, Sustainability & Insights within Hilton Supply Management (HSM). In this role she was crucial in developing Brand programs, advancing responsible sourcing & sustainability initiatives and leading Hilton's award-winning supplier inclusion program. Before her time in HSM, Elizabeth held several leadership positions within Hilton's Owner Relations function. There, she supported some of Hilton’s largest owners and developed strategies to increase engagement and loyalty among the global franchisee community. Prior to joining Hilton, Elizabeth was a strategic account manager at Root Inc., a part of Accenture, advising Fortune 500 retail and hospitality clients on strategy, communications, change management, and executive alignment.
Elizabeth started her career in the U.S. Senate and later led PAC fundraising for congressional and presidential campaigns. She is a member of Women Leading Travel & Hospitality and the American Hotel & Lodging Association Women Forward, both of which empower women in the travel and hospitality industry. Scruggs holds a BA in Politics from Washington & Lee University and a Certificate in Hotel Real Estate Investments and Asset Management from Cornell University.
